UXXRAY · Teardown dossier
vpn-com-2026-07-10-desktop
50 /100
Not detected: outbound offer CTAs.
trusted by
Not detected: usage / adoption proof and affiliate disclosure.
No signals detected for this category on the captured funnel.
Not detected: us-vs-them comparison and usage / adoption proof.
Body copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.
# Funnel Teardown — vpn.com
> An evidence-based read of vpn.com's live conversion funnel, captured 2026-07-10.
> Every claim is measured from the page; each detected tactic carries the exact
> on-page string it fired on. Deterministic extraction — no LLM opinion. Read this
> to understand WHY this funnel converts (or leaks) — the persuasion principles it
> uses and the ones it's missing. It is a report to learn from, not a template to clone.
**Funnel type:** affiliate
**Evidence Coverage Score:** 50/100 (Thin)
**Path captured:** Homepage / Lander → Best Vpn For Streaming → Nordvpn Coupon
## Scorecard — where the points come from
| Category | Earned |
|----------|-------:|
| Offer clarity | 7 / 7 |
| Action path | 7 / 13 |
| Trust & proof | 6 / 16 |
| Friction reduction | 6 / 6 |
| Value reinforcement | 0 / 10 |
| Risk reversal & urgency | 0 / 0 |
## What's working — tactics in play, with proof
Each is a persuasion mechanism the funnel actually deploys; the quoted string is the on-page evidence.
- **FAQ / objection handling** — An accordion / FAQ block answering objections.
_Proof:_ `s2: Frequently Asked Questions`
- **Proof above the fold** — Social proof rendered within the first viewport on at least one step.
_Proof:_ `s2: proof in first viewport`
- **Trusted-by logo wall** — Customer/company logos or a "trusted by / used by" claim.
_Proof:_ `home: logos: Astrill VPN, Avast VPN, CyberGhost, ExpressVPN, Hide.me`, `s2: trusted by`
- **Ranked "best of" list** — A ranked / numbered comparison of options ("best X for Y", "top 5") — the affiliate roundup pattern.
_Proof:_ `s2: ranked list`
## What's missing — gaps for a affiliate funnel
Conversion tactics that apply to this funnel type but weren't found — the openings a competitor could exploit:
- **Us-vs-them comparison** — not detected. A comparison table framing the brand against alternatives.
- **Usage / adoption proof** — not detected. A count of developers / teams / companies / stars using the product.
- **Outbound offer CTAs** — not detected. "View deal / check price / shop at" CTAs sending visitors to a merchant — the affiliate money link.
- **Affiliate disclosure** — not detected. An FTC-style disclosure ("we may earn a commission", "as an Amazon Associate") — a transparency/trust signal.
## Proof language observed
The exact phrasing this funnel uses to build credibility — study the *mechanism* (specific numbers, named counts, guarantees), not the wording:
- `{N}-day money-back guarantee` — e.g. "30-day money-back guarantee"
- `{N}% off` — e.g. "68% off"
## Measured design signals (facts, not a style to copy)
- Palette, area-weighted from live CSS:
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 71.9% | background |
| `#2663eb` | 11.5% | accent/brand |
| `#f8fafc` | 9.5% | background |
| `#a855f7` | 4.8% | accent/brand |
| `#dcfce7` | 1.5% | background |
| `#0a0a0a` | 0.8% | support |
- Type: display `ui-serif`, body `ui-sans-serif` · size scale (px): 11, 12, 14, 16, 17, 18, 24, 36, 40, 72 · radius (px): 5, 6, 8, 10, 12
## Funnel facts
- Depth reached: 2 steps
- Proof points: 2 across 1 steps
- Free-gift line items (max on a step): 0
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes
- Price continuity lander→checkout: not detected
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_Full machine data: `tokens.json`, and the JSON bundle at api.uxxray.com. The value here is the analysis of a real competitor's funnel — what it does, what it doesn't, and the evidence for each._