This report was measured 36 days ago — past our freshness window.

saas · Sep 15, 2026

calcyourfinance.com

We found more conversion tactics here than on 10% of the 1,413 multi-step SaaS funnels we have measured.

3 conversion tactics detected

2 pages walked · measured by Roentgen 1.27.0

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-15. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,864 multi-step funnels, more conversion tactics than 20% of them.

Walk 79 links on the entry page, 74 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    3 conversion tactics detected, each backed by text on the page

    Answers buyer objections
    Are these calculators free? +
    Offers a free trial or free tier
    Free plan
    Makes the pricing ladder explicit
    free, $12/mo

    See all 3

  2. Not seen

    8 of 11 applicable tactics we checked for and did not see

    Trusted-by logo wall
    Customer/company logos or a "trusted by / used by" claim.
    Press / "as seen in"
    Media logos or an "as seen in / featured in" claim borrowing publication credib…
    Demo / docs entry
    A "book a demo" or documentation / API entry point.

    + 5 more

    See what we looked for

  3. Flagged

    3 of 11 build checks flagged, each with a fix

    Text contrast (WCAG AA)
    92% of measurable text passes WCAG AA. 4+ runs fail.
    Body text size
    Smallest sampled text is 10px, below the 13px floor this check uses.
    Tap-target size (mobile)
    48 of 112 interactive targets are under 44×44px on mobile.

    See the fixes

  4. Walked

    2 pages walked, Homepage / Lander to Buy Me A Coffee Fee Calcula…

    Step 1
    Homepage / Lander
    Step 2
    Buy Me A Coffee Fee Calculator

    Walk it frame by frame

  5. In their words

    The headline: Finance calculators you can trust.

    Promise
    Free calculators for payment & seller fees (Stripe, PayPal, Square, Etsy) and personal finance (EMI, SIP, FD,…
    Prices shown
    $96.52 · $100.00 · $0.49

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 2

What we recorded

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
4 tactics

$96.52 +5 more  ·  subscription · 15 days

SubscriptionFAQFree trialPricing tiers
Buy Me A Coffee Fee Calculator
02

Buy Me A Coffee Fee Calculator

▼ thinnest
3 tactics

$15 +17 more  ·  subscription

FAQFree trialPricing tiers

In their own words

36 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Free Fee & Finance Calculators — Stripe, PayPal, EMI, SIP, GST & more | CalcYourFinance
Meta description
Free calculators for payment & seller fees (Stripe, PayPal, Square, Etsy) and personal finance (EMI, SIP, FD, GST, compound interest). Accurate, cited, in your own currency — no signup.
Headline
Finance calculators you can trust.
Section headings
Which platform actually costs less?What creators actually keep.Browse by category.Numbers you can check for yourself.What changed, and what we just checked.Where these numbers come from.Frequently asked questionsCALCULATORS+8 more, not shown
Buttons and links
Search calculators… ⌘KPayPalStripeEtsyLoanGSTI'm receiving this amount$Goods & Services (receive money)See what we checked, and when →+1 more, not shown
Prices on the page
$96.52$100.00$0.49$3.48$12$5

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Hero section of calcyourfinance.com
Hero1% down the page
Features section of calcyourfinance.com
Features61% down the page
FAQ section of calcyourfinance.com
FAQ81% down the page
Footer section of calcyourfinance.com
Footer96% down the page

What we found

3 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection1 of 2

Answers buyer objections Are these calculators free? +

offer2 of 2

Offers a free trial or free tier Free plan
Makes the pricing ladder explicit free, $12/mo

What we didn’t find

8 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see8 of 11 applicable

Trusted-by logo wall 1,546 of the 2,138 funnels we checked
Press / "as seen in" 673 of the 2,522 funnels we checked
Demo / docs entry 594 of the 1,760 funnels we checked
Us-vs-them comparison 467 of the 2,525 funnels we checked
Lead-capture form 457 of the 1,760 funnels we checked
Proof above the fold 406 of the 2,525 funnels we checked
Usage / adoption proof 301 of the 2,138 funnels we checked
Scarcity / urgency copy 131 of the 2,522 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

11 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

3 of 10 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

92% of measurable text passes WCAG AA. 4+ runs fail.

worst: “$13.44” at 2.74:1 (48px, #b89a00 on #ffffff). needs 3:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest sampled text is 10px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Tap-target size (mobile)

mobile:tap-target-size-mobile

48 of 112 interactive targets are under 44×44px on mobile.

smallest: “Home” at 29×19px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing3

Line length

11 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Label in name

4 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.

FixMake the accessible name start with the visible label text.

a11y:label-in-name
Keyboard reachability

21 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Not measurable1

Page weight

At least 0.7 MB across 51 measurable resources, but 23 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear4

Mobile viewport · Language declared · Image alt text · Render-blocking resources

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
accent#ffffff
bg#ffffff
surface#fafafa
text#4d4d4d
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox43px
Jumps over the lazy dog32px
A subheading in their voice22px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
20pxAa
22pxAa
32pxAa
43pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Geist Variable
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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