The funnel, frame by frame
see their whole funnel without clicking through it. scored step by stepmeasured
⤢
01
Homepage / Lander
▼ thinnest
$1,180.00 +2 more · subscription
SubscriptionFAQTrust badges
⤢
02
Buy Me A Coffee Fee Calculator
▲ strongest
$13.44 +15 more · subscription
FAQFree trialPricing tiersDemo / docs
Offer
how clearly they present the deal and its valuemeasured
8/8highpoints earned
- Pricing tiers
free, $10/mo, $12/mo, $240/mo
Action
the path to convert. CTA, sign-up, checkoutmeasured
11/20partialpoints earned
- Free trial / freemium
Free plan
- Demo / docs entry
Not detected: proof above the fold and lead-capture form.
Trust
proof, social proof, and credibilitymeasured
0/11nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: trusted-by logo wall and usage / adoption proof.
Friction
objections answered, barriers removedmeasured
10/10highpoints earned
- FAQ / objection handling
Are these calculators free? +
- Free trial / freemium
Free plan
Value
why it’s worth it. comparison and reinforcementmeasured
0/10nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: us-vs-them comparison and usage / adoption proof.
UX signals
measured UX quality. contrast · mobile · type · a11y · layoutmeasured
Minor
2 flags · 6 checks
Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.
Readability & contrast
WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.
NEEDS WORKText contrast (WCAG AA)
62% of measurable text passes WCAG AA. 4+ runs fail.
worst: “$13.44” at 2.74:1 (48px, #b89a00 on #ffffff). needs 3:1
Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Mobile & tap targets
Responsive viewport + touch-target sizes where it matters.
GOODMobile viewport
Responsive viewport meta is present.
Typography
Body size, line-height, line length. is the pitch actually readable?
NEEDS WORKBody text size
Smallest body text is 10px (base ~12px). below the ~16px readable floor.
Keep body copy ≥15-16px; reserve sub-13px for fine print only.
NOTELine length
18 paragraphs run past ~95 characters per line.
Cap measure at ~60-75ch for comfortable reading.
Accessibility hygiene
Language, alt text, form labels, named controls, headings, link clarity.
GOODLanguage declared
html[lang] is set for screen readers.
GOODImage alt text
All 2 content images carry alt text.
Next move
Now line it up against a competitor.
Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.
Live scan · 15-25 sec · same rubric · nothing is guessed
Brand kit
palette by on-page usage · type rendered livemeasured
full palette ordered by on-page usage %
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox32px
Jumps over the lazy dog22px
A subheading in their voice20px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Teardown report. copy for your LLM
the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from
calcyourfinance.com · 4/9 tactics · 0 proof templates · evidence-backed
# Agent Brief. build in the style of calcyourfinance.com
> Machine-extracted from a live on-demand funnel teardown (2026-07-15). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander → Buy Me A Coffee Fee Calculator
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 90.4% | background |
| `#fafafa` | 9.4% | background |
| `#171717` | 0.2% | support |
| `#635bff` | 0% | accent/brand |
| `#0070e0` | 0% | accent/brand |
Curated roles: `primary=#ffffff` · `accent=#ffffff` · `bg=#ffffff` · `surface=#fafafa` · `text=#4d4d4d`
## Type
- Display: `Geist Variable`
- Body: `Geist Mono Variable`
- Size scale (px): 10, 11, 12, 13, 14, 15, 16, 17, 18, 20, 22, 32
- Radius (px): 6, 8, 12, 100, 33554400
## Patterns detected (fact-based). 4/9
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: Are these calculators free? +; p2: What percentage does Buy Me a Coffee take? +)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(p2: Free plan)_
- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(p2: free, $10/mo, $12/mo, $240/mo)_
- **Demo / docs entry**. A "book a demo" or documentation / API entry point. _(p2: documentation)_
## Proof language (harvested strings → templates)
- _(none extracted)_
## Funnel facts
- Depth reached: 2 step(s) (single-page MVP capture)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: yes
## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.