Body text size
type:Smallest body text is 6px (base ~12px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
4 tactics
$2.49 +23 more
saas · Sep 1, 2026
cartlens.co
We found more conversion tactics here than on 23% of the 1,413 multi-step SaaS funnels we have measured.
4 conversion tactics detected
2 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-01. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,864 multi-step funnels, more conversion tactics than 34% of them.
Walk 36 links on the entry page, 20 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
4 conversion tactics detected, each backed by text on the page
- Shows customer logos or a trusted-by claim
logos: Cartlens on PeerPush, AP News, Fox News, NBC, CBS
- Makes the pricing ladder explicit
free, $0.00/mo, $19.99/mo, $39.99/mo
- Lead-capture form
John Doe, email, Write your message here...
+ 1 more with evidence
-
Not seen
7 of 11 applicable tactics we checked for and did not see
- FAQ / objection handling
- An accordion / FAQ block answering objections.
- Free trial / freemium
- A free trial, free tier, or "no credit card" entry offer.
- Demo / docs entry
- A "book a demo" or documentation / API entry point.
+ 4 more
-
Flagged
5 of 16 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 94% of measurable text passes WCAG AA. 4+ runs fail.
- Body text size
- Smallest body text is 6px (base ~12px). below the ~16px readable floor.
- Oversized images
- 200 images are shipped at more than 2x the width shown.
+ 2 more
-
Walked
2 pages walked, Homepage / Lander to Sign Up
- Step 1
- Homepage / Lander
- Step 2
- Sign Up
-
In their words
The headline:
FIND OUT IF YOU JUST overpaid.
- Promise
CartLens is an AI shopping app that scans any receipt or price tag to instantly reveal if you overpaid and fi…
- Prices shown
- $2.49 · $132.50 · $98.15
What we recorded
The funnel, frame by frame
2 steps walkedIn their own words
54 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
CartLens — Scan Your Receipt. Find Out If You Overpaid.
- Meta description
CartLens is an AI shopping app that scans any receipt or price tag to instantly reveal if you overpaid and find cheaper local prices from real shoppers.
- Headline
FIND OUT IF YOU JUST overpaid.
- Section headings
EVERY TOOL YOU NEED.
MATRYOSHKA MULTIMODAL CLUSTERING
THE PRICE LATTICE.
MEET YOUR ASSISTANT, CartAssistant.
YOUR DATA. YOUR SOVEREIGNTY.
SHOPPERS WHO STOPPED overpaying.
LATEST Intelligence
FREE INTELLIGENCE TOOLS
+8 more, not shown- Buttons and links
ACKNOWLEDGE PROTOCOL
🇺🇸
GET STARTED
CANCEL
SAVE
APPLY OPTIMIZED GAINS
MONTHLY
YEARLY BEST DEAL
GENERAL SUPPORT
SEND MESSAGE
+1 more, not shown- Prices on the page
$2.49
$132.50
$98.15
$12.40
$10.15
$4.95
$112.50
$14.35
+16 more, not shown
Sections
4 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
4 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionproof2 of 4
Shows customer logos or a trusted-by claim
logos: Cartlens on PeerPush, AP News, Fox News, NBC, CBS
Shows press logos or an as-seen-in claim
featured on
offer1 of 2
Makes the pricing ladder explicit
free, $0.00/mo, $19.99/mo, $39.99/mo
checkout1 of 2
Lead-capture form
John Doe, email, Write your message here...
What we didn’t find
7 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see7 of 11 applicable
FAQ / objection handling
1,696 of the 2,525 funnels we checked
Free trial / freemium
1,397 of the 1,750 SaaS funnels we checked
Demo / docs entry
594 of the 1,760 funnels we checked
Us-vs-them comparison
467 of the 2,525 funnels we checked
Proof above the fold
406 of the 2,525 funnels we checked
Usage / adoption proof
301 of the 2,138 funnels we checked
Scarcity / urgency copy
131 of the 2,522 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
16 run · 5 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion5 of 15 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:94% of measurable text passes WCAG AA. 4+ runs fail.
worst: “65%” at 1.47:1 (10px, #d1d5dc on #ffffff). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Oversized images
weight:200 images are shipped at more than 2x the width shown.
“cbs.svg” is 1249px wide, displayed at 40px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Landmark regions
structure:No <main> or <header> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Tap-target size (mobile)
mobile:724 of 754 interactive targets are under 44×44px on mobile.
smallest: “Privacy Protocol” at 80×12px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing6
Line length
4 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Form labels
6 form fields rely on placeholder text as the only label.
FixBack placeholders with a real <label>. placeholder text vanishes on input.
a11y:Heading levels
6 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Render-blocking resources
5 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
weight:Autocomplete hints
No autocomplete attributes across 6 fields. browsers cannot autofill.
FixAdd autocomplete="email"/"tel"/"name" to identity fields.
forms:Not measurable1
Page weight
At least 3.2 MB across 63 measurable resources, but 288 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear4
Mobile viewport · Language declared · Image alt text · Inline validation
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#00bb7f
accent#00bb7f
bg#ffffff
surface#f9fafb
text#ffffff
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox72px
Jumps over the lazy dog24px
A subheading in their voice20px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
7pxAa
8pxAa
9pxAa
10pxAa
11pxAa
12pxAa
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
72pxAa
WEIGHTS
Aa400
Aa500
Aa700
Aa900
FAMILIES
Outfit · Plus Jakarta Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
