Body text size
type:Smallest sampled text is 4px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
3 tactics
1 proof point
saas · Sep 29, 2026
catalystperformance.sg
We found more conversion tactics here than on 23% of the 1,316 multi-step SaaS funnels we have measured.
4 conversion tactics detected
4 pages walked · measured by Roentgen 1.28.0
How this was measured
Measured by Roentgen 1.28.0 on 2026-09-29. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,725 multi-step funnels, more conversion tactics than 34% of them.
Walk 97 links on the entry page, 82 walkable. 2 matched a funnel step; we captured 4 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
4 conversion tactics detected, each backed by text on the page
- Compares itself against alternatives
comparison grid: 7 rows
- Puts proof in the first viewport
BOOK A CONSULTATION → ★★★★★ RATED 5 STARS ON GOOGLE
- Shows customer logos or a trusted-by claim
logos: CNA, Associated Press, Yahoo Finance, Business Insider, Benzinga
+ 1 more with evidence
-
Not seen
7 of 11 applicable tactics we checked for and did not see
- FAQ / objection handling
- An accordion / FAQ block answering objections.
- Free trial / freemium
- A free trial, free tier, or "no credit card" entry offer.
- Pricing tiers
- Named plan tiers with per-month / per-seat pricing.
+ 4 more
-
Flagged
5 of 12 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 80% of measurable text passes WCAG AA. 4+ runs fail.
- Body text size
- Smallest sampled text is 4px, below the 13px floor this check uses.
- Render-blocking resources
- 23 stylesheets/scripts in <head> block first paint.
+ 2 more
-
Walked
4 pages walked, Homepage / Lander to Healthspan Audit
- Step 1
- Homepage / Lander
- Step 2
- Pricing
- Step 3
- Consultation
+ 1 more step
-
In their words
The headline:
PERSONAL TRAINING IN SINGAPORE CBD PERFORMANCE MEETS PURPOSE
- Promise
Singapore's best personal training, 1:1 in the CBD. Evidence-based programmes anchored on the 4-Pillar Health…
What we recorded
The funnel, frame by frame
4 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
22 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Personal Trainer Singapore | Catalyst, CBD Healthspan Studio
- Meta description
Singapore's best personal training, 1:1 in the CBD. Evidence-based programmes anchored on the 4-Pillar Healthspan Assessment, built for the decades.
- Headline
PERSONAL TRAINING IN SINGAPORE CBD PERFORMANCE MEETS PURPOSE
- Section headings
WHAT IS CATALYST PERFORMANCE?
THE FOUR PILLARS
Score all four pillarsSixty minutes, complimentary
SCORE ALL FOUR PILLARS SIXTY MINUTES, COMPLIMENTARY
SEE THE ASSESSMENT IN ACTION
WHERE THE WORK HAPPENS
SERVICES
THE PEOPLE WHO HOLD YOU TO IT
+8 more, not shown- Buttons and links
ABOUT ▾
RESOURCES ▾
CLICK TO PLAY · ~1.5 MIN
Sections
4 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
4 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection1 of 2
Compares itself against alternatives
comparison grid: 7 rows
proof3 of 4
Puts proof in the first viewport
BOOK A CONSULTATION → ★★★★★ RATED 5 STARS ON GOOGLE
Shows customer logos or a trusted-by claim
logos: CNA, Associated Press, Yahoo Finance, Business Insider, Benzinga
Shows press logos or an as-seen-in claim
as seen in
What we didn’t find
7 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see7 of 11 applicable
FAQ / objection handling
1,557 of the 2,357 funnels we checked
Free trial / freemium
1,312 of the 1,634 SaaS funnels we checked
Pricing tiers
859 of the 1,634 SaaS funnels we checked
Demo / docs entry
562 of the 1,644 funnels we checked
Lead-capture form
426 of the 1,644 funnels we checked
Usage / adoption proof
279 of the 1,982 funnels we checked
Scarcity / urgency copy
118 of the 2,353 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
12 run · 5 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion5 of 11 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:80% of measurable text passes WCAG AA. 4+ runs fail.
worst: “What this means for you” at 3.58:1 (5px, #4682b4 on #eaf0f6). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Render-blocking resources
weight:23 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Oversized images
weight:79 images are shipped at more than 2x the width shown.
“associated-press.png?dpl=dpl_HzWaeoYzxDD” is 636px wide, displayed at 156px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:207 of 270 interactive targets are under 44×44px on mobile.
smallest: “EXIT ✕” at 56×16px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing3
Line length
23 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Label in name
7 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Landmark regions
No <footer> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
structure:Not measurable1
Page weight
At least 2.3 MB across 315 measurable resources, but 204 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear3
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#152334
bg#ffffff
surface#ffffff
text#ffffff
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox72px
Jumps over the lazy dog60px
A subheading in their voice48px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
8pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
18pxAa
20pxAa
36pxAa
48pxAa
60pxAa
72pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
monument · neueHaas
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
