01
Homepage / Lander
1 tactic
saas · Sep 12, 2026
centari.com
Fewer than 1% of the 1,350 multi-step SaaS funnels we have measured showed fewer conversion tactics than we found here.
1 conversion tactic detected
2 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-12. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 3% of them.
Walk 25 links on the entry page, 17 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
1 conversion tactic detected, each backed by text on the page
- Offers a demo or docs entry point
Request a demo
-
Not seen
10 of 11 applicable tactics we checked for and did not see
- FAQ / objection handling
- An accordion / FAQ block answering objections.
- Trusted-by logo wall
- Customer/company logos or a "trusted by / used by" claim.
- Free trial / freemium
- A free trial, free tier, or "no credit card" entry offer.
+ 7 more
-
Flagged
5 of 16 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 47% of measurable text passes WCAG AA. 4+ runs fail.
- Named controls
- 8 buttons/links have no accessible name (icon-only, no aria-label).
- Oversized images
- 9 images are shipped at more than 2x the width shown.
+ 2 more
-
Walked
2 pages walked, Homepage / Lander to Platform Overview
- Step 1
- Homepage / Lander
- Step 2
- Platform Overview
-
In their words
The headline:
Win deals with the full force of your firm's experience
- Promise
Purpose-built for complex transactions, Centari converts deal documents into structured data for your entire…
What we recorded
Progress
2 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 2 scans
Same 1 conversion tactic detected since 2026-08-09.
- 1 tactic 2026-08-09
- 1 tactic 2026-09-12
The funnel, frame by frame
2 steps walked
In their own words
16 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Centari | AI Deal Intelligence for Law Firms & Investment Funds
- Meta description
Purpose-built for complex transactions, Centari converts deal documents into structured data for your entire team to access and act on.
- Headline
Win deals with the full force of your firm's experience
- Section headings
A proprietary deal database for your entire team
Institutional knowledge, accessible to everyone
Our Deal Reasoning Engine
Enterprise-grade security
Deal data you can trust
Turn knowledge into competitive advantage
Deal intelligence for every team
Leading law firms and investment funds trust Centari
+1 more, not shown- Buttons and links
Login
Request a demo
Learn more
Book a demo
Sections
4 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
1 tacticconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinioncheckout1 of 2
Offers a demo or docs entry point
Request a demo
What we didn’t find
10 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see10 of 11 applicable
FAQ / objection handling
1,615 of the 2,420 funnels we checked
Trusted-by logo wall
1,484 of the 2,043 funnels we checked
Free trial / freemium
1,340 of the 1,673 SaaS funnels we checked
Pricing tiers
873 of the 1,673 SaaS funnels we checked
Press / "as seen in"
642 of the 2,417 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Lead-capture form
437 of the 1,683 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Usage / adoption proof
289 of the 2,043 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
16 run · 5 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion5 of 15 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:47% of measurable text passes WCAG AA. 4+ runs fail.
worst: ““Centari” at 1.61:1 (48px, #cccccc on #ffffff). needs 3:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Named controls
a11y:8 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Oversized images
weight:9 images are shipped at more than 2x the width shown.
“69dc218a9de875c4c1b36630_button-law.png” is 1440px wide, displayed at 214px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Landmark regions
structure:No <main> or <footer> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Tap-target size (mobile)
mobile:29 of 50 interactive targets are under 44×44px on mobile.
smallest: “Show slide 2 of 5” at 7×7px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing6
Link text
7 links use generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:Heading structure
The landing page has 6 <h1> elements (expected 1).
FixUse exactly one <h1> as the page’s title.
a11y:Heading levels
4 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Render-blocking resources
6 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
weight:Keyboard reachability
2 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Not measurable1
Page weight
At least 0.0 MB across 3 measurable resources, but 114 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear4
Mobile viewport · Body text size · Language declared · Image alt text
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#f6f9ff
bg#ffffff
surface#f6f9ff
text#cccccc
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox64px
Jumps over the lazy dog48px
A subheading in their voice40px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
14pxAa
18pxAa
20pxAa
24pxAa
26pxAa
40pxAa
48pxAa
64pxAa
WEIGHTS
Aa400
Aa500
FAMILIES
TT Hoves Pro
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
