Smallest body text is 11px (base ~14px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
2 tactics
saas · Aug 9, 2026
chiefly.io
15/100 Sparse
Scores above 6% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 2%.
How this was measured
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.
Measured by Roentgen 1.20.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Walk 8 links seen, 4 walkable, 1 matched, and we walked 2 pages.
What we recorded
The funnel, frame by frame
2 steps walkedIn their own words
6 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Chiefly — a calm AI Chief of Mind
- Meta description
A calm AI Chief of Mind that captures anything on your mind and organizes it for you around PARAISO: Projects, Areas, Resources, Archive, Inbox, Seeds, and Objectives.
- Headline
Catch every thought. Sort it later.
- Section headings
Start free
- Buttons and links
Continue with Google
Email me a sign-in link
What we found
1 tacticconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionAction path1 of 4
Offers a free trial or free tier
no credit card
Friction reduction1 of 2
Offers a free trial or free tier
no credit card
What we didn’t find
10 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see10 of 11 applicable
FAQ / objection handling
1175 of 1777 measured funnels run this
Trusted-by logo wall
1050 of 1369 measured funnels run this
Pricing tiers
636 of 1248 measured funnels run this
Press / "as seen in"
448 of 1769 measured funnels run this
Demo / docs entry
440 of 1256 measured funnels run this
Lead-capture form
310 of 1256 measured funnels run this
Us-vs-them comparison
304 of 1777 measured funnels run this
Proof above the fold
292 of 1777 measured funnels run this
Usage / adoption proof
224 of 1369 measured funnels run this
Scarcity / urgency copy
94 of 1769 measured funnels run this
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
13 run · 3 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinionReadability & contrast1 flagged
Text contrast (WCAG AA) needs workcontrast:text-contrast-wcag-aa
33% of measurable text passes WCAG AA. 4+ runs fail. 94% of text was unmeasurable (over images/gradients). not counted either way.
worst: “Email me a sign-in link” at 4.43:1 (15px, #fffaf1 on #8f6f52). needs 4.5:1
fix Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Mobile & tap targetsclear
Mobile viewport passesmobile:mobile-viewport
Responsive viewport meta is present.
Typography1 flagged
Body text size needs worktype:body-text-size
Line length notetype:line-length
1 paragraph runs past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
Accessibility hygieneclear
Language declared passesa11y:language-declared
html[lang] is set for screen readers.
Image alt text passesa11y:image-alt-text
All 1 content images carry alt text.
Skip link notea11y:skip-link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
fix Add a first-in-DOM <a href="#main"> that is visible on focus.
Weight & deliveryclear
Page weight not measurableweight:page-weight
At least 0.4 MB across 9 measurable resources, but 9 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
Render-blocking resources passesweight:render-blocking-resources
2 stylesheets/scripts in <head> block first paint.
fix Defer non-critical JS (defer/async) and inline only critical CSS.
Oversized images noteweight:oversized-images
1 image is shipped at more than 2x the width shown.
“logo.png” is 522px wide, displayed at 34px
fix Serve responsive sizes (srcset/sizes) matching the rendered width.
Structure & reachability1 flagged
Landmark regions needs workstructure:landmark-regions
No <header> or <footer> landmark. screen-reader users cannot jump between regions.
fix Wrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Form usabilityclear
Autocomplete hints noteforms:autocomplete-hints
No autocomplete attributes across 1 field. browsers cannot autofill.
fix Add autocomplete="email"/"tel"/"name" to identity fields.
Inline validation passesforms:inline-validation
1 field carries validation attributes (required/pattern/aria-invalid).
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#8f6f52
accent#8f6f52
bg#fffaf1
surface#fffaf1
text#3a332c
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox46px
Jumps over the lazy dog24px
A subheading in their voice18px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
24pxAa
46pxAa
WEIGHTS
Aa400
Aa600
Aa650
Aa700
Aa800
FAMILIES
Iowan Old Style · Avenir Next
rendered in their own type system · webfont not loaded. system fallback if uninstalled
We also looked for Sections, Elements and Playbook match, and found none on this funnel.
X-ray a funnel
