saas · Sep 25, 2026

citeprism.com

We found more conversion tactics here than on 45% of the 1,301 multi-step SaaS funnels we have measured.

5 conversion tactics detected

3 pages walked · measured by Roentgen 1.27.0

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-25. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,705 multi-step funnels, more conversion tactics than 54% of them.

Walk 28 links on the entry page, 15 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    5 conversion tactics detected, each backed by text on the page

    Answers buyer objections
    FAQ
    Offers a free trial or free tier
    Start free
    Shows customer logos or a trusted-by claim
    logo wall (4 distinct marks)

    + 2 more with evidence

    See all 5

  2. Not seen

    6 of 11 applicable tactics we checked for and did not see

    Press / "as seen in"
    Media logos or an "as seen in / featured in" claim borrowing publication credib…
    Lead-capture form
    An on-page form collecting contact details (email / name / phone) outside a che…
    Us-vs-them comparison
    A comparison table framing the brand against alternatives.

    + 3 more

    See what we looked for

  3. Flagged

    3 of 10 build checks flagged, each with a fix

    Body text size
    Smallest sampled text is 11px, below the 13px floor this check uses.
    Oversized images
    11 images are shipped at more than 2x the width shown.
    Tap-target size (mobile)
    106 of 115 interactive targets are under 44×44px on mobile.

    See the fixes

  4. Walked

    3 pages walked, Homepage / Lander to Pricing

    Step 1
    Homepage / Lander
    Step 2
    Solutions
    Step 3
    Pricing

    Walk it frame by frame

  5. In their words

    The headline: Know when AI assistants mention your brand.

    Promise
    AI visibility analytics: see whether ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Google AI Mode…
    Prices shown
    $29 · $0 · $299

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 3

What we recorded

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

4 tactics

$29 +2 more

Trust badgesFree trialLogo wallDemo / docs
Solutions
02

Solutions

▼ thinnest
2 tactics
Free trialDemo / docs
Pricing
03

Pricing

▲ strongest
5 tactics

$0 +7 more

FAQTrust badgesFree trialPricing tiersDemo / docs

In their own words

26 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
CitePrism: know when AI assistants mention your brand
Meta description
AI visibility analytics: see whether ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Google AI Mode and Microsoft Copilot recommend your brand, who they recommend instead, which sources they trust, and what to do about it.
Headline
Know when AI assistants mention your brand.
Section headings
Your AI visibility, measured.Know what to fix, not just what happened.Up and running in minutes.Straight about what it measures. It samples the assistants. It does not read your customers' minds.Start free. Pay when it earns it.The questions people ask first.See where you stand in AI answers.Read what the assistant actually said+7 more, not shown
Buttons and links
MonthlyYearly 2 months freeStart freeBook a demoStart 7 day free trial
Prices on the page
$29$0$299

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of citeprism.com
Nav0% down the page
Hero section of citeprism.com
Hero1% down the page
Pricing section of citeprism.com
Pricing60% down the page
Footer section of citeprism.com
Footer94% down the page

What we found

5 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection1 of 2

Answers buyer objections FAQ

proof1 of 4

Shows customer logos or a trusted-by claim logo wall (4 distinct marks)

offer2 of 2

Offers a free trial or free tier Start free
Makes the pricing ladder explicit free, $27.60/mo, $69.00/mo, $276.00/mo

checkout1 of 2

Offers a demo or docs entry point Book a demo

What we didn’t find

6 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see6 of 11 applicable

Press / "as seen in" 608 of the 2,330 funnels we checked
Lead-capture form 415 of the 1,631 funnels we checked
Us-vs-them comparison 413 of the 2,334 funnels we checked
Proof above the fold 343 of the 2,334 funnels we checked
Usage / adoption proof 272 of the 1,947 funnels we checked
Scarcity / urgency copy 118 of the 2,330 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

10 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

3 of 8 measured checks need work2 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest sampled text is 11px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Oversized images

weight:oversized-images

11 images are shipped at more than 2x the width shown.

“overview.CgtvMGeX.webp” is 2880px wide, displayed at 1248px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

106 of 115 interactive targets are under 44×44px on mobile.

smallest: “CitePrism” at 108×26px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing2

Line length

20 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Not measurable2

Text contrast (WCAG AA)

All 3 sampled text runs sit over images or gradients. effective contrast is not computable.

contrast:text-contrast-wcag-aa
Page weight

At least 0.6 MB across 17 measurable resources, but 20 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear3

Mobile viewport · Language declared · Image alt text

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
accent#ffffff
bg#ffffff
surface#ffffff
text#ffffff
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox72px
Jumps over the lazy dog48px
A subheading in their voice36px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
11pxAa
12pxAa
14pxAa
15pxAa
16pxAa
18pxAa
20pxAa
36pxAa
48pxAa
72pxAa
WEIGHTS
Aa400
Aa500
Aa600
FAMILIES
Inter Variable
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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