Body text size
type:Smallest sampled text is 10px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
3 tactics
$25 +3 more · 1 proof point
saas · Oct 12, 2026
clerkwatch.com
We found more conversion tactics here than on 45% of the 1,413 multi-step SaaS funnels we have measured.
5 conversion tactics detected
3 pages walked · measured by Roentgen 1.28.1
How this was measured
Measured by Roentgen 1.28.1 on 2026-10-12. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,864 multi-step funnels, more conversion tactics than 53% of them.
Walk 41 links on the entry page, 28 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
5 conversion tactics detected, each backed by text on the page
- Compares itself against alternatives
comparison table: FEATURE · STARTER $25 · GROWTH $39 · PRO $49
- Answers buyer objections
When do I actually pay? Is there a setup fee? What counts as a source scope? Can I change
- Offers a free trial or free tier
Start free
+ 2 more with evidence
-
Not seen
6 of 11 applicable tactics we checked for and did not see
- Trusted-by logo wall
- Customer/company logos or a "trusted by / used by" claim.
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Demo / docs entry
- A "book a demo" or documentation / API entry point.
+ 3 more
-
Flagged
2 of 11 build checks flagged, each with a fix
- Body text size
- Smallest sampled text is 10px, below the 13px floor this check uses.
- Tap-target size (mobile)
- 105 of 145 interactive targets are under 44×44px on mobile.
-
Walked
3 pages walked, Homepage / Lander to Use Cases
- Step 1
- Homepage / Lander
- Step 2
- Pricing
- Step 3
- Use Cases
-
In their words
The headline:
Know the day a public record changes.
- Promise
ClerkWatch watches public sources for the changes that cost you money: licensing rules, tenders, dockets, cou…
- Prices shown
- $25 · $2.4 · $49
What we recorded
The funnel, frame by frame
3 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
25 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
ClerkWatch: Licensing, Tender, and Docket Alerts
- Meta description
ClerkWatch watches public sources for the changes that cost you money: licensing rules, tenders, dockets, counterfeits, and permits. Alerts from $25/mo.
- Headline
Know the day a public record changes.
- Section headings
Tell us what you check by hand
The information was public the whole time
Three steps, no calls required
Start at $25. Stop at $49.
Read, then decide
Start with one source
Got it
The CE hours changed. You found out from a rejected renewal.
+6 more, not shown- Buttons and links
Start free setup
See the monitors
Request free setup
See pricing
- Prices on the page
$25
$2.4
$49
$39
Sections
4 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
5 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection2 of 2
Compares itself against alternatives
comparison table: FEATURE · STARTER $25 · GROWTH $39 · PRO $49
Answers buyer objections
When do I actually pay? Is there a setup fee? What counts as a source scope? Can I change
offer2 of 2
Offers a free trial or free tier
Start free
Makes the pricing ladder explicit
free, $25/mo, $39/mo, $49/mo
checkout1 of 2
Lead-capture form
botcheck, email, source
What we didn’t find
6 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see6 of 11 applicable
Trusted-by logo wall
1,546 of the 2,138 funnels we checked
Press / "as seen in"
673 of the 2,522 funnels we checked
Demo / docs entry
594 of the 1,760 funnels we checked
Proof above the fold
406 of the 2,525 funnels we checked
Usage / adoption proof
301 of the 2,138 funnels we checked
Scarcity / urgency copy
131 of the 2,522 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
11 run · 2 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion2 of 10 measured checks need work1 could not be measured — not counted either way
Tap-target size (mobile)
mobile:105 of 145 interactive targets are under 44×44px on mobile.
smallest: “HOME” at 32×16px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing2
Line length
48 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Heading levels
3 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Not measurable1
Page weight
At least 0.2 MB across 11 measurable resources, but 28 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear6
Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Render-blocking resources · Inline validation
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#b8f24d
accent#b8f24d
bg#ffffff
surface#ffffff
text#9db0a3
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox54px
Jumps over the lazy dog42px
A subheading in their voice37px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
17pxAa
18pxAa
22pxAa
37pxAa
42pxAa
54pxAa
WEIGHTS
Aa400
Aa600
Aa700
FAMILIES
Space Grotesk · Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
