Body text size
type:Smallest sampled text is 9px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
7 tactics
$0 +2 more
saas · Oct 7, 2026
convoscore.com
We found more conversion tactics here than on 23% of the 1,413 multi-step SaaS funnels we have measured.
4 conversion tactics detected
4 pages walked · measured by Roentgen 1.28.1
How this was measured
Measured by Roentgen 1.28.1 on 2026-10-07. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,864 multi-step funnels, more conversion tactics than 34% of them.
Walk 25 links on the entry page, 20 walkable. 5 matched a funnel step; we captured 4 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
4 conversion tactics detected, each backed by text on the page
- Offers a free trial or free tier
Start free
- Shows customer logos or a trusted-by claim
trusted by
- Makes the pricing ladder explicit
free, $53.16/mo, $139.96/mo, $49/mo
+ 1 more with evidence
-
Not seen
7 of 11 applicable tactics we checked for and did not see
- FAQ / objection handling
- An accordion / FAQ block answering objections.
- Demo / docs entry
- A "book a demo" or documentation / API entry point.
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
+ 4 more
-
Flagged
3 of 14 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 79% of measurable text passes WCAG AA. 4+ runs fail.
- Body text size
- Smallest sampled text is 9px, below the 13px floor this check uses.
- Tap-target size (mobile)
- 81 of 113 interactive targets are under 44×44px on mobile.
-
Walked
4 pages walked, Homepage / Lander to Pricing
- Step 1
- Homepage / Lander
- Step 2
- Demo
- Step 3
- Compare
+ 1 more step
-
In their words
The headline:
Turn your contact form into a conversation.
- Promise
Replace static contact forms with an AI chat that qualifies and scores your visitors automatically.
- Prices shown
- $0 · $53.16 · $139.96
What we recorded
The funnel, frame by frame
4 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
34 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
ConvoScore: AI Request Qualification Chatbot
- Meta description
Replace static contact forms with an AI chat that qualifies and scores your visitors automatically.
- Headline
Turn your contact form into a conversation.
- Section headings
One platform, end to end
Every request, scored and waiting
Make it look like your brand
Ada
It does the first pass so your team doesn't
From a silent form to a scored request
What teams ask before they switch
Start free, grow when you're ready
+8 more, not shown- Buttons and links
Minimal
Bold
Soft
Sunset
Forest
Rose
Blueprint
Glass
Midnight
Carbon
+2 more, not shown- Prices on the page
$0
$53.16
$139.96
Sections
4 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
4 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionproof2 of 4
Shows customer logos or a trusted-by claim
trusted by
Shows press logos or an as-seen-in claim
featured on
offer2 of 2
Offers a free trial or free tier
Start free
Makes the pricing ladder explicit
free, $53.16/mo, $139.96/mo, $49/mo
What we didn’t find
7 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see7 of 11 applicable
FAQ / objection handling
1,696 of the 2,525 funnels we checked
Demo / docs entry
594 of the 1,760 funnels we checked
Us-vs-them comparison
467 of the 2,525 funnels we checked
Lead-capture form
457 of the 1,760 funnels we checked
Proof above the fold
406 of the 2,525 funnels we checked
Usage / adoption proof
301 of the 2,138 funnels we checked
Scarcity / urgency copy
131 of the 2,522 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
14 run · 3 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion3 of 13 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:79% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Grow your e-commerce brand” at 1:1 (60px, #ffffff on #ffffff). needs 3:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Tap-target size (mobile)
mobile:81 of 113 interactive targets are under 44×44px on mobile.
smallest: “Open menu” at 40×40px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing7
Line length
10 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Heading levels
1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Label in name
3 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Render-blocking resources
6 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
weight:Oversized images
3 images are shipped at more than 2x the width shown.
FixServe responsive sizes (srcset/sizes) matching the rendered width.
weight:Landmark regions
No <footer> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
structure:Not measurable1
Page weight
At least 1.2 MB across 96 measurable resources, but 99 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear3
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#ccfbf1
bg#ffffff
surface#fafafa
text#52525b
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox60px
Jumps over the lazy dog36px
A subheading in their voice30px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
9pxAa
10pxAa
11pxAa
12pxAa
14pxAa
16pxAa
17pxAa
18pxAa
20pxAa
30pxAa
36pxAa
60pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
