saas · Sep 16, 2026

goodaitools.com

We found more conversion tactics here than on 44% of the 1,350 multi-step SaaS funnels we have measured.

5 conversion tactics detected

4 pages walked · measured by Roentgen 1.27.0

Put this x-ray to work Brief your AI X-ray your funnel
How this was measured

Measured by Roentgen 1.27.0 on 2026-09-16. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,781 multi-step funnels, more conversion tactics than 54% of them.

Walk 302 links on the entry page, 296 walkable. 4 matched a funnel step; we captured 4 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    5 conversion tactics detected, each backed by text on the page

    Answers buyer objections
    Frequently Asked Questions
    Offers a free trial or free tier
    Free Trial
    Shows customer logos or a trusted-by claim
    logo wall (51 distinct marks)

    + 2 more with evidence

    See all 5

  2. Not seen

    6 of 11 applicable tactics we checked for and did not see

    Press / "as seen in"
    Media logos or an "as seen in / featured in" claim borrowing publication credib…
    Us-vs-them comparison
    A comparison table framing the brand against alternatives.
    Lead-capture form
    An on-page form collecting contact details (email / name / phone) outside a che…

    + 3 more

    See what we looked for

  3. Flagged

    4 of 15 build checks flagged, each with a fix

    Text contrast (WCAG AA)
    22% of measurable text passes WCAG AA. 4+ runs fail. 31% of text was unmeasurable (over i…
    Body text size
    Smallest sampled text is 12px, below the 13px floor this check uses.
    Oversized images
    51 images are shipped at more than 2x the width shown.

    + 1 more

    See the fixes

  4. Walked

    4 pages walked, Homepage / Lander to Free Tools

    Step 1
    Homepage / Lander
    Step 2
    Pricing
    Step 3
    Category

    + 1 more step

    Walk it frame by frame

  5. In their words

    The headline: Discover the Best AI Tools to Boost Your Productivity.

    Promise
    Good AI Tools is your ultimate AI tools directory. Discover the best AI software to boost your productivity a…

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 4

What we recorded

Progress

2 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
2 more tactics detected 3 → 5 across 2 scans since 2026-08-09. The ruleset changed in this window, so part of this may be our detection improving rather than the page changing.
  1. 3 tactics 2026-08-09
  2. 5 tactics 2026-09-16

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

4 tactics

subscription

FAQTrust badgesFree trialLogo wall
Pricing
02

Pricing

▲ strongest
5 tactics

€5 +3 more  ·  subscription

FAQTrust badgesLogo wallPricing tiersDemo / docs
Category
03

Category

3 tactics
FAQFree trialLogo wall
Free Tools
04

Free Tools

▼ thinnest
1 tactic
FAQ

In their own words

20 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Discover the Best AI Tools to Boost Your Productivity. - Good AI Tools (2026)
Meta description
Good AI Tools is your ultimate AI tools directory. Discover the best AI software to boost your productivity and workflow.
Headline
Discover the Best AI Tools to Boost Your Productivity.
Section headings
Featured AI ToolsLatest AI ToolsBest AI Tool for AI AssistantsBest AI Tool for Productivity & ManagementBest AI Tool for Content CreationBest AI Tool for MarketingExplore AI Tools by CategoryFree AI tools for SaaS founders+8 more, not shown
Buttons and links
Search

Sections

3 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of goodaitools.com
Nav0% down the page
Features section of goodaitools.com
Features12% down the page
Footer section of goodaitools.com
Footer92% down the page

What we found

5 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection1 of 2

Answers buyer objections Frequently Asked Questions

proof1 of 4

Shows customer logos or a trusted-by claim logo wall (51 distinct marks)

offer2 of 2

Offers a free trial or free tier Free Trial
Makes the pricing ladder explicit free, $9/mo

checkout1 of 2

Offers a demo or docs entry point documentation

What we didn’t find

6 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see6 of 11 applicable

Press / "as seen in" 642 of the 2,417 funnels we checked
Us-vs-them comparison 441 of the 2,420 funnels we checked
Lead-capture form 437 of the 1,683 funnels we checked
Proof above the fold 381 of the 2,420 funnels we checked
Usage / adoption proof 289 of the 2,043 funnels we checked
Scarcity / urgency copy 125 of the 2,417 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

15 run · 4 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

4 of 15 measured checks need work

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

22% of measurable text passes WCAG AA. 4+ runs fail. 31% of text was unmeasurable (over images/gradients). not counted either way.

worst: “We Submit Your SaaS to 140+ Directories Effortlessly” at 1:1 (14px, #ffffff on #ffffff). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest sampled text is 12px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Oversized images

weight:oversized-images

51 images are shipped at more than 2x the width shown.

“logo.svg” is 663px wide, displayed at 184px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

632 of 833 interactive targets are under 44×44px on mobile.

smallest: “Search” at 36×36px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing6

Line length

9 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Form labels

4 form fields rely on placeholder text as the only label.

FixBack placeholders with a real <label>. placeholder text vanishes on input.

a11y:form-labels
Heading levels

2 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels
Keyboard reachability

43 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability
Autocomplete hints

No autocomplete attributes across 9 fields. browsers cannot autofill.

FixAdd autocomplete="email"/"tel"/"name" to identity fields.

forms:autocomplete-hints

Clear5

Mobile viewport · Language declared · Image alt text · Page weight · Render-blocking resources

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
accent#ffffff
bg#ffffff
surface#ffffff
text#000000
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox60px
Jumps over the lazy dog30px
A subheading in their voice24px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
10pxAa
12pxAa
14pxAa
16pxAa
18pxAa
24pxAa
30pxAa
60pxAa
WEIGHTS
Aa400
Aa700
FAMILIES
Arial
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 10 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

Similar crawls