saas · Sep 25, 2026

cosskill.com

We found more conversion tactics here than on 10% of the 1,301 multi-step SaaS funnels we have measured.

3 conversion tactics detected

3 pages walked · measured by Roentgen 1.27.0

3 conversion tactics detected
3 pages captured
13 UX checks
2 flagged

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-25. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,705 multi-step funnels, more conversion tactics than 20% of them.

Walk 76 links on the entry page, 57 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.

The short version, in 5 parts

Proven on the page
3 conversion tactics detected, each backed by text on the page

Answers buyer objections
Frequently Asked Questions
Offers a free trial or free tier
no credit card
Makes the pricing ladder explicit
free, $10.75/mo, $12.90/mo, $9.90/mo

See all 3
Not seen
8 of 11 applicable tactics we checked for and did not see

Trusted-by logo wall
Customer/company logos or a "trusted by / used by" claim.
Press / "as seen in"
Media logos or an "as seen in / featured in" claim borrowing publication credib…
Demo / docs entry
A "book a demo" or documentation / API entry point.

+ 5 more

See what we looked for
Flagged
3 of 14 build checks flagged, each with a fix

Text contrast (WCAG AA)
76% of measurable text passes WCAG AA. 4+ runs fail.
Body text size
Smallest sampled text is 11px, below the 13px floor this check uses.
Tap-target size (mobile)
140 of 169 interactive targets are under 44×44px on mobile.

See the fixes
Walked
3 pages walked, Homepage / Lander to Compare

Step 1
Homepage / Lander
Step 2
Pricing
Step 3
Compare

Walk it frame by frame
In their words
The headline: AI roleplay for conversations that matter

Promise
Get ready for conversations that matter. Roleplay your salary talk, a breakup, or tough feedback with AI befo…
Prices shown
$0

Read every quote

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 3

What we recorded

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

2 tactics

Sticky CTANo card

Pricing

▲ strongest

5 tactics

$0 +5 more · subscription

Sticky CTAFAQFree trialNo cardPricing tiers

Compare

▼ thinnest

1 tactic

Sticky CTA

In their own words

18 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: cosskill — AI Roleplay Simulator for Conversations That Matter
Meta description: Get ready for conversations that matter. Roleplay your salary talk, a breakup, or tough feedback with AI before they happen for real. Free to start, no signup.
Headline: AI roleplay for conversations that matter
Section headings: Goal-oriented practice scenariosPick who you want to practice withPopular guidesBreakup Message CoachAI Hiring ManagerDefensive Direct ReportAngry Enterprise CustomerGuilt-Tripping Parent+3 more, not shown
Buttons and links: Try a ChatTry It NowStart Mission
Prices on the page: $0

Elements

2 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measured

Price anchor element — **Price anchor**“$154.80/yr”

No credit card element — **No credit card**“No credit card required”

What we found

3 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

objection1 of 2

Answers buyer objections Frequently Asked Questions

offer2 of 2

Offers a free trial or free tier no credit card

Makes the pricing ladder explicit free, $10.75/mo, $12.90/mo, $9.90/mo

What we didn’t find

8 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see8 of 11 applicable

Trusted-by logo wall 1,419 of the 1,947 funnels we checked

Press / "as seen in" 608 of the 2,330 funnels we checked

Demo / docs entry 559 of the 1,631 funnels we checked

Lead-capture form 415 of the 1,631 funnels we checked

Us-vs-them comparison 413 of the 2,334 funnels we checked

Proof above the fold 343 of the 2,334 funnels we checked

Usage / adoption proof 272 of the 1,947 funnels we checked

Scarcity / urgency copy 118 of the 2,330 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

14 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

3 of 13 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

76% of measurable text passes WCAG AA. 4+ runs fail.

worst: “Best Value” at 1:1 (11px, #ffffff on #ffffff). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest sampled text is 11px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Tap-target size (mobile)

mobile:tap-target-size-mobile

140 of 169 interactive targets are under 44×44px on mobile.

smallest: “Sign in” at 40×20px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing7

Line length

18 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Render-blocking resources

7 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

weight:render-blocking-resources

Oversized images

3 images are shipped at more than 2x the width shown.

FixServe responsive sizes (srcset/sizes) matching the rendered width.

weight:oversized-images

Landmark regions

No <header> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

structure:landmark-regions

Not measurable1

Page weight

At least 0.6 MB across 171 measurable resources, but 81 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear3

Mobile viewport · Language declared · Image alt text

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

primary#0071e3

accent#0071e3

bg#ffffff

surface#fbfbfd

text#6e6e73

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox56px

Jumps over the lazy dog28px

A subheading in their voice20px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

10pxAa

11pxAa

12pxAa

13pxAa

14pxAa

15pxAa

17pxAa

20pxAa

28pxAa

56pxAa

WEIGHTS

Aa400

Aa500

Aa600

Aa700

FAMILIES

-apple-system

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measured

Sections — structural bands identified on this funnel, cropped from its own capture

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

Machine version → JSON bundle Markdown brief Design tokens llms.txt