01
Homepage / Lander
3 tactics
saas · Sep 24, 2026
courier.com
We found more conversion tactics here than on 44% of the 1,350 multi-step SaaS funnels we have measured.
5 conversion tactics detected
4 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-24. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 54% of them.
Walk 56 links on the entry page, 44 walkable. 5 matched a funnel step; we captured 4 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
5 conversion tactics detected, each backed by text on the page
- Answers buyer objections
Frequently Asked Questions (FAQs)
- Offers a free trial or free tier
free with 10,000 sends a month, then pay $0
- Shows customer logos or a trusted-by claim
powering
+ 2 more with evidence
-
Not seen
6 of 11 applicable tactics we checked for and did not see
- Pricing tiers
- Named plan tiers with per-month / per-seat pricing.
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
+ 3 more
-
Flagged
4 of 16 build checks flagged, each with a fix
- Named controls
- 12 buttons/links have no accessible name (icon-only, no aria-label).
- Oversized images
- 33 images are shipped at more than 2x the width shown.
- Landmark regions
- No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regio…
+ 1 more
-
Walked
4 pages walked, Homepage / Lander to Use Cases
- Step 1
- Homepage / Lander
- Step 2
- Pricing
- Step 3
- Platform
+ 1 more step
-
In their words
The headline:
The customer messaging platform for humans & agents
- Promise
The messaging platform for humans and AI agents. Send multichannel notifications across email, push, SMS, Sla…
What we recorded
Progress
3 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 3 scans
Same 5 conversion tactics detected since 2026-08-09.
- 5 tactics 2026-08-09
- 5 tactics 2026-08-15
- 5 tactics 2026-09-24
The funnel, frame by frame
4 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinion
In their own words
21 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Courier | Customer messaging platform for humans & AI agents
- Meta description
The messaging platform for humans and AI agents. Send multichannel notifications across email, push, SMS, Slack, and more, with journeys and preferences built in.
- Headline
The customer messaging platform for humans & agents
- Section headings
A unified platform for customer engagement and notifications
The infrastructure behind every message
Build multi-step messaging powered by your data.
Anyone can ship great notifications
Your product's notification center
AI agents, built into every journey
Your customer engagement system, already built.
Courier powers customer messaging from startups to the Fortune 500
+3 more, not shown- Buttons and links
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Sections
2 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
5 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection1 of 2
Answers buyer objections
Frequently Asked Questions (FAQs)
proof2 of 4
Shows customer logos or a trusted-by claim
powering
Puts a number on adoption
50010M+Developers
offer1 of 2
Offers a free trial or free tier
free with 10,000 sends a month, then pay $0
checkout1 of 2
Offers a demo or docs entry point
docs link
What we didn’t find
6 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see6 of 11 applicable
Pricing tiers
873 of the 1,673 SaaS funnels we checked
Press / "as seen in"
642 of the 2,417 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Lead-capture form
437 of the 1,683 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
16 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion4 of 15 measured checks need work1 could not be measured — not counted either way
Named controls
a11y:12 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Oversized images
weight:33 images are shipped at more than 2x the width shown.
“FLpdmULKQcjN1gZcZHRYNrJwco.png?width=368” is 368px wide, displayed at 156px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Landmark regions
structure:No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Tap-target size (mobile)
mobile:224 of 227 interactive targets are under 44×44px on mobile.
smallest: “Use Cases” at 81×22px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing6
Line length
5 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Link text
2 links use generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:Heading levels
7 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Label in name
4 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Keyboard reachability
256 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Not measurable1
Page weight
At least 2.6 MB across 117 measurable resources, but 144 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear5
Text contrast (WCAG AA) · Mobile viewport · Body text size · Language declared · Image alt text
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#030303
bg#ffffff
surface#eeeeee
text#ffffff
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox64px
Jumps over the lazy dog48px
A subheading in their voice40px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
14pxAa
15pxAa
16pxAa
18pxAa
20pxAa
24pxAa
32pxAa
40pxAa
48pxAa
64pxAa
WEIGHTS
Aa400
Aa500
Aa600
FAMILIES
Mona Sans Variable · Mona Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
