Base body text ~14px, smallest 14px.
01
Homepage / Lander
3 tactics
saas · Aug 15, 2026
courier.com
60/100 Partial
Scores above 65% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 57%.
How this was measured
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.
Measured by Roentgen 1.25.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Walk 55 links seen, 43 walkable, 5 matched, and we walked 4 pages.
What we recorded
Progress
2 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
0pts
since the first measured scan (2026-08-09) — 2 re-scans
- 60 Partial 2026-08-09
- 60 Partial 2026-08-15
The funnel, frame by frame
4 steps walkedIn their own words
21 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Courier | Customer messaging platform for humans & AI agents
- Meta description
The messaging platform for humans and AI agents. Send multichannel notifications across email, push, SMS, Slack, and more, with journeys and preferences built in.
- Headline
The customer messaging platform for humans & agents
- Section headings
A unified platform for customer engagement and notifications
The infrastructure behind every message
Build multi-step messaging powered by your data.
Anyone can ship great notifications
Your product's notification center
AI agents, built into every journey
Your customer engagement system, already built.
Courier powers customer messaging from startups to the Fortune 500
+3 more, not shown- Buttons and links
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Sections
2 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
5 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionAction path2 of 4
Offers a free trial or free tier
free with 10,000 sends a month, then pay $0
Offers a demo or docs entry point
docs link
Trust & proof2 of 2
Shows customer logos or a trusted-by claim
powering
Puts a number on adoption
50010M+Developers
Friction reduction2 of 2
Answers buyer objections
Frequently Asked Questions (FAQs)
Offers a free trial or free tier
free with 10,000 sends a month, then pay $0
Value reinforcement1 of 2
Puts a number on adoption
50010M+Developers
What we didn’t find
6 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see6 of 11 applicable
Pricing tiers
636 of 1248 measured funnels run this
Press / "as seen in"
448 of 1769 measured funnels run this
Lead-capture form
310 of 1256 measured funnels run this
Us-vs-them comparison
304 of 1777 measured funnels run this
Proof above the fold
292 of 1777 measured funnels run this
Scarcity / urgency copy
94 of 1769 measured funnels run this
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
15 run · 3 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinionReadability & contrastclear
Text contrast (WCAG AA) passescontrast:text-contrast-wcag-aa
97% of measurable text passes WCAG AA. 15% of text was unmeasurable (over images/gradients). not counted either way.
Mobile & tap targetsclear
Mobile viewport passesmobile:mobile-viewport
Responsive viewport meta is present.
Typographyclear
Body text size passestype:body-text-size
Line length notetype:line-length
5 paragraphs run past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
Accessibility hygiene1 flagged
Language declared passesa11y:language-declared
html[lang] is set for screen readers.
Image alt text passesa11y:image-alt-text
All 137 content images carry alt text.
Named controls needs worka11y:named-controls
12 buttons/links have no accessible name (icon-only, no aria-label).
fix Add aria-label to icon-only buttons and links.
Link text notea11y:link-text
2 links use generic text (“click here” / “learn more”).
fix Make link text describe its destination out of context.
Heading levels notea11y:heading-levels
7 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
fix Step heading levels one at a time; use CSS for size, not a deeper level.
Skip link notea11y:skip-link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
fix Add a first-in-DOM <a href="#main"> that is visible on focus.
Label in name notea11y:label-in-name
4 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
fix Make the accessible name start with the visible label text.
Weight & delivery1 flagged
Page weight not measurableweight:page-weight
At least 2.7 MB across 119 measurable resources, but 135 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
Oversized images needs workweight:oversized-images
33 images are shipped at more than 2x the width shown.
“FLpdmULKQcjN1gZcZHRYNrJwco.png?width=368” is 368px wide, displayed at 156px
fix Serve responsive sizes (srcset/sizes) matching the rendered width.
Structure & reachability1 flagged
Landmark regions needs workstructure:landmark-regions
No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regions.
fix Wrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Keyboard reachability notestructure:keyboard-reachability
252 elements look clickable but cannot be reached by keyboard.
“Omnichannel Messaging Omnichannel ”, “Omnichannel Messaging”, “Omnichannel Messaging”
fix Use <button>/<a>, or add role + tabindex="0" and a key handler.
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#030303
accent#030303
bg#ffffff
surface#eeeeee
text#ffffff
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox64px
Jumps over the lazy dog48px
A subheading in their voice40px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
14pxAa
15pxAa
16pxAa
18pxAa
20pxAa
24pxAa
32pxAa
40pxAa
48pxAa
64pxAa
WEIGHTS
Aa400
Aa500
Aa600
FAMILIES
Mona Sans Variable · Mona Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled
We also looked for Elements and Playbook match, and found none on this funnel.
X-ray a funnel
