Body text size
type:Smallest body text is 12px (base ~18px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
1 tactic
$20.3 +8 more
ecommerce · Aug 9, 2026
digitaljournal.com
Fewer than 1% of the 212 multi-step e-commerce funnels we have measured showed fewer conversion tactics than we found here.
0 conversion tactics detected
2 pages walked · measured by Roentgen 1.20.1
How this was measured
Measured by Roentgen 1.20.1 on 2026-08-09. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,782 multi-step funnels, fewer than 1% showed fewer conversion tactics.
Walk 253 links on the entry page, 212 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.
The short version, in 4 parts
-
Not seen
15 of 15 applicable tactics we checked for and did not see
- FAQ / objection handling
- An accordion / FAQ block answering objections.
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
+ 12 more
-
Flagged
5 of 16 build checks flagged, each with a fix
- Body text size
- Smallest body text is 12px (base ~18px). below the ~16px readable floor.
- Line height
- Body line-height is 1.2×. tight enough to hurt readability.
- Page weight
- At least 7.3 MB across 90 measurable resources. 47 cross-origin resources did not expose…
+ 2 more
-
Walked
2 pages walked, Homepage / Lander to Collection
- Step 1
- Homepage / Lander
- Step 2
- Collection
-
In their words
What the entry page says about itself
- Promise
The journal of record for technology decisions in Canada. We cover innovation for the leaders who own technol…
- Prices shown
- $20.3 · $567 · $375
What we recorded
The funnel, frame by frame
2 steps walkedIn their own words
29 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Digital Journal
- Meta description
The journal of record for technology decisions in Canada. We cover innovation for the leaders who own technology decisions and everyone around them who needs to understand what those decisions mean.
- Headline
ZXMoto leads China’s charge to dominate the global motorbike market
- Section headings
Editor’s picks
The journal of record for technology decisions in Canada
Innovation
Technology
Industry insights
People behind the stories
News from around the world
Calgary’s quantum defence bub signals secure communications in Canada
+7 more, not shown- Buttons and links
Search
Learn more
- Prices on the page
$20.3
$567
$375
$7.11
$6.2
$795
$68
$18
+1 more, not shown
Sections
2 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we didn’t find
15 of 15 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see15 of 15 applicable
FAQ / objection handling
1,617 of the 2,422 funnels we checked
Press / "as seen in"
642 of the 2,419 funnels we checked
Us-vs-them comparison
442 of the 2,422 funnels we checked
Proof above the fold
382 of the 2,422 funnels we checked
Scarcity / urgency copy
125 of the 2,419 funnels we checked
Anchor / strikethrough pricing
116 of the 239 ecommerce funnels we checked
On-page review wall
95 of the 239 ecommerce funnels we checked
Free shipping
81 of the 239 ecommerce funnels we checked
Express wallets
41 of the 239 ecommerce funnels we checked
Money-back guarantee
33 of the 239 ecommerce funnels we checked
Proof at every step
26 of the 239 ecommerce funnels we checked
Countdown / urgency timer
18 of the 239 ecommerce funnels we checked
Per-unit price anchor
11 of the 239 ecommerce funnels we checked
Stacked free gifts
Subscription / auto-ship
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
16 run · 5 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion5 of 16 measured checks need work
Line height
type:Body line-height is 1.2×. tight enough to hurt readability.
FixSet body line-height to ~1.4-1.6×.
Page weight
weight:At least 7.3 MB across 90 measurable resources. 47 cross-origin resources did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
Oversized images
weight:35 images are shipped at more than 2x the width shown.
“NLW_Table2_tango7174.jpg” is 1140px wide, displayed at 400px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:157 of 257 interactive targets are under 44×44px on mobile.
smallest: “Facebook” at 16×16px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing6
Line length
12 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Link text
2 links use generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:Heading structure
The landing page has no <h1>.
FixUse exactly one <h1> as the page’s title.
a11y:Heading levels
1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Render-blocking resources
6 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
weight:Autocomplete hints
No autocomplete attributes across 2 fields. browsers cannot autofill.
FixAdd autocomplete="email"/"tel"/"name" to identity fields.
forms:Clear5
Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Inline validation
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#fff5ba
accent#fff5ba
bg#f0f0f0
surface#fff5ba
text#000000
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox40px
Jumps over the lazy dog24px
A subheading in their voice20px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
40pxAa
WEIGHTS
Aa500
Aa700
FAMILIES
Roboto
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
3 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
What we found — conversion tactics we could prove are present, with the on-page text that evidences each
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
