The funnel, frame by frame
see their whole funnel without clicking through it — scored step by stepmeasured
⤢
01
Homepage / Lander
$2.99 +4 more · SAVE 56% · 1 proof point
Sticky CTAFree trialNo cardLogo wallPricing tiers
Offer
how clearly they present the deal and its valuemeasured
8/8highpoints earned
- Pricing tiers
free, $1.67/mo, $4.99/mo
Action
the path to convert — CTA, sign-up, checkoutmeasured
6/20partialpoints earned
- Free trial / freemium
Start Free
Not detected: proof above the fold, lead-capture form, and demo / docs entry.
Trust
proof, social proof, and credibilitymeasured
6/11partialpoints earned
Not detected: usage / adoption proof.
Friction
objections answered, barriers removedmeasured
4/10partialpoints earned
- Free trial / freemium
Start Free
Not detected: FAQ / objection handling.
Value
why it’s worth it — comparison and reinforcementmeasured
0/10nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: us-vs-them comparison and usage / adoption proof.
UX signals
measured UX quality — contrast · mobile · type · a11y · layoutmeasured
Minor
1 flag · 6 checks
Measured UX quality — flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.
Readability & contrast
WCAG AA on measurable text — worst offenders quoted, never a fail we can’t compute.
GOODText contrast (WCAG AA)
100% of measurable text passes WCAG AA. 97% of text was unmeasurable (over images/gradients) — not counted either way.
Mobile & tap targets
Responsive viewport + touch-target sizes where it matters.
GOODMobile viewport
Responsive viewport meta is present.
Typography
Body size, line-height, line length — is the pitch actually readable?
NEEDS WORKBody text size
Smallest body text is 10px (base ~13px) — below the ~16px readable floor.
Keep body copy ≥15–16px; reserve sub-13px for fine print only.
Accessibility hygiene
Language, alt text, form labels, named controls, headings, link clarity.
GOODLanguage declared
html[lang] is set for screen readers.
GOODImage alt text
All 8 content images carry alt text.
NOTEHeading structure
The landing page has no <h1>.
Use exactly one <h1> as the page’s title.
Next move
Now line it up against a competitor.
Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side — category by category, all measured.
Live scan · 15–25 sec · same rubric · nothing is guessed
Brand kit
palette by on-page usage · type rendered livemeasured
full palette ordered by on-page usage %
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox35px
Jumps over the lazy dog30px
A subheading in their voice27px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Teardown report — copy for your LLM
the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each — paste into any agent to learn from
digitalwilllocker.com · 3/9 tactics · 1 proof templates · evidence-backed
# Agent Brief — build in the style of digitalwilllocker.com
> Machine-extracted from a live on-demand funnel teardown (2026-07-14). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#001d3d` | 24.2% | support |
| `#0d3a5c` | 21.7% | support |
| `#000000` | 19.5% | support |
| `#0a2540` | 10.1% | support |
| `#07111f` | 7.2% | support |
| `#500082` | 4.2% | accent/brand |
| `#005078` | 3.4% | accent/brand |
| `#3c0064` | 3.4% | support |
Curated roles: `primary=#00d9ff` · `accent=#00d9ff` · `bg=#ffffff` · `surface=#ffffff` · `text=#ffffff`
## Type
- Display: `Orbitron`
- Body: `Exo 2`
- Size scale (px): 10, 11, 12, 13, 14, 21, 22, 24, 26, 27, 30, 35
- Radius (px): 12, 14, 16, 20, 30, 50
## Patterns detected (fact-based) — 3/9
- **Free trial / freemium** — A free trial, free tier, or "no credit card" entry offer. _(home: Start Free)_
- **Trusted-by logo wall** — Customer/company logos or a "trusted by / used by" claim. _(home: used by)_
- **Pricing tiers** — Named plan tiers with per-month / per-seat pricing. _(home: free, $1.67/mo, $4.99/mo)_
## Proof language (harvested strings → templates)
- `SAVE {N}%` — e.g. "SAVE 56%"
## Funnel facts
- Depth reached: 1 step(s) (single-page MVP capture)
- Proof points: 1 across 1 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: no
## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture — no cart/checkout tactics were evaluated.