This report was measured 30 days ago — past our freshness window.

saas · Sep 21, 2026

digitalwilllocker.com

We found more conversion tactics here than on 65% of the 338 entry-page SaaS captures we have measured.

4 conversion tactics detected

1 page walked · measured by Roentgen 1.27.0

Walk 7 links seen, 1 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-21. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 662 entry-page captures, more conversion tactics than 79% of them.

The short version, in 4 parts

  1. Proven on the page

    4 conversion tactics detected, each backed by text on the page

    Offers a free trial or free tier
    Start Free
    Shows customer logos or a trusted-by claim
    used by
    Makes the pricing ladder explicit
    free, $1.67/mo, $4.99/mo

    + 1 more with evidence

    See all 4

  2. Not seen

    7 of 11 applicable tactics we checked for and did not see

    FAQ / objection handling
    An accordion / FAQ block answering objections.
    Demo / docs entry
    A "book a demo" or documentation / API entry point.
    Us-vs-them comparison
    A comparison table framing the brand against alternatives.

    + 4 more

    See what we looked for

  3. Flagged

    6 of 12 build checks flagged, each with a fix

    Text contrast (WCAG AA)
    87% of measurable text passes WCAG AA. 4+ runs fail. 61% of text was unmeasurable (over i…
    Body text size
    Smallest sampled text is 11px, below the 13px floor this check uses.
    Page weight
    At least 10.5 MB across 11 measurable resources. 16 cross-origin resources did not expose…

    + 3 more

    See the fixes

  4. In their words

    What the entry page says about itself

    Promise
    Digital Will Locker — AES-256 encrypted offline security vault for Android. Store your digital will, document…
    Prices shown
    $2.99 · $4.99 · $59.88

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 1

What we recorded

Progress

5 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 5 scans Same 4 conversion tactics detected since 2026-07-30.
  1. 4 tactics 2026-07-30
  2. 4 tactics 2026-08-02
  3. 4 tactics 2026-08-03
  4. 4 tactics 2026-08-05
  5. 4 tactics 2026-09-21

The funnel, frame by frame

1 step walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

6 tactics

$2.99 +4 more  ·  SAVE 56%  ·  1 proof point

Sticky CTAPressFree trialNo cardLogo wallPricing tiers

In their own words

27 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Digital Will Locker - AES-256 encrypted offline security vault | AES-256 Encrypted
Meta description
Digital Will Locker — AES-256 encrypted offline security vault for Android. Store your digital will, documents, passwords and emergency contacts. 100% offline, zero cloud, zero knowledge.
Headline
Get Digital Will Locker
Section headings
Protected VaultDead Man's SwitchBiometric AuthDocument OrganizerAI Emergency Assistant12-Word RecoveryEncrypted CardsLogin Protection
Buttons and links
‹›🔇💬DownloadGet Started🆓 Start Free Trial⬇️ Download APKStart Free📦 DOWNLOAD ON APKPure+1 more, not shown
Prices on the page
$2.99$4.99$59.88$19.99$1.67

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of digitalwilllocker.com
Nav0% down the page
Hero section of digitalwilllocker.com
Hero1% down the page
Logos section of digitalwilllocker.com
Logos47% down the page
Footer section of digitalwilllocker.com
Footer97% down the page

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
Price anchor element
Price anchor“USD $59.88/yr”

What we found

4 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

proof2 of 4

Shows customer logos or a trusted-by claim used by
Shows press logos or an as-seen-in claim featured on

offer2 of 2

Offers a free trial or free tier Start Free
Makes the pricing ladder explicit free, $1.67/mo, $4.99/mo

What we didn’t find

7 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see7 of 11 applicable

FAQ / objection handling 1,696 of the 2,525 funnels we checked
Demo / docs entry 594 of the 1,760 funnels we checked
Us-vs-them comparison 467 of the 2,525 funnels we checked
Lead-capture form 457 of the 1,760 funnels we checked
Proof above the fold 406 of the 2,525 funnels we checked
Usage / adoption proof 301 of the 2,138 funnels we checked
Scarcity / urgency copy 131 of the 2,522 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

12 run · 6 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

6 of 12 measured checks need work

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

87% of measurable text passes WCAG AA. 4+ runs fail. 61% of text was unmeasurable (over images/gradients). not counted either way.

worst: “Free” at 2.28:1 (35px, #22c55e on #ffffff). needs 3:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest sampled text is 11px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Page weight

weight:page-weight

At least 10.5 MB across 11 measurable resources. 16 cross-origin resources did not expose a size, so the real total is higher.

FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.

Oversized images

weight:oversized-images

9 images are shipped at more than 2x the width shown.

“badge-black-background-english.png” is 625px wide, displayed at 135px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Landmark regions

structure:landmark-regions

No <main> or <header> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Tap-target size (mobile)

mobile:tap-target-size-mobile

38 of 53 interactive targets are under 44×44px on mobile.

smallest: “(unnamed)” at 32×24px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing2

Heading structure

The landing page has no <h1>.

FixUse exactly one <h1> as the page’s title.

a11y:heading-structure

Clear4

Mobile viewport · Language declared · Image alt text · Render-blocking resources

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#500082
accent#500082
bg#ffffff
surface#f7fbff
text#4a5568
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox35px
Jumps over the lazy dog30px
A subheading in their voice27px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
21pxAa
24pxAa
26pxAa
27pxAa
30pxAa
35pxAa
WEIGHTS
Aa400
Aa600
Aa700
Aa800
Aa900
FAMILIES
Orbitron · Exo 2
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 10 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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