saas · Oct 2, 2026

directoryforai.com

We found more conversion tactics here than on 3% of the 1,350 multi-step SaaS funnels we have measured.

2 conversion tactics detected

3 pages walked · measured by Roentgen 1.28.1

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How this was measured

Measured by Roentgen 1.28.1 on 2026-10-02. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,781 multi-step funnels, more conversion tactics than 10% of them.

Walk 28 links on the entry page, 20 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    2 conversion tactics detected, each backed by text on the page

    Answers buyer objections
    What is an ARW file? How does this converter work? Is conversion private? Will quality mat
    Puts proof in the first viewport
    JPEG quality 0.92 Max width (px, 0 = preview size)

    See all 2

  2. Not seen

    9 of 11 applicable tactics we checked for and did not see

    Trusted-by logo wall
    Customer/company logos or a "trusted by / used by" claim.
    Free trial / freemium
    A free trial, free tier, or "no credit card" entry offer.
    Pricing tiers
    Named plan tiers with per-month / per-seat pricing.

    + 6 more

    See what we looked for

  3. Flagged

    2 of 11 build checks flagged, each with a fix

    Text contrast (WCAG AA)
    88% of measurable text passes WCAG AA. 4+ runs fail. 88% of text was unmeasurable (over i…
    Body text size
    Smallest sampled text is 9px, below the 13px floor this check uses.

    See the fixes

  4. Walked

    3 pages walked, Tools to Avif To Webp

    Step 1
    Tools
    Step 2
    Arw To Jpg
    Step 3
    Avif To Webp

    Walk it frame by frame

  5. In their words

    The headline: Free Tools

    Promise
    Free online tools for everyone - converters, viewers, generators, and utilities. Private, browser-based, no s…

    Read every quote

Captured Tools
Step 1 · Tools1 / 3

What we recorded

Progress

2 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 2 scans Same 2 conversion tactics detected since 2026-08-12.
  1. 2 tactics 2026-08-12
  2. 2 tactics 2026-10-02

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Tools
01

Tools

▼ thinnest
0 tactics

no named tactics detected on this step

Arw To Jpg
02

Arw To Jpg

▲ strongest
1 tactic
FAQ
Avif To Webp
03

Avif To Webp

1 tactic
FAQ

In their own words

16 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Free Online Tools — Converters, Viewers & Utilities | Directory for AI
Meta description
Free online tools for everyone - converters, viewers, generators, and utilities. Private, browser-based, no signup required.
Headline
Free Tools
Section headings
ARW to JPG ConverterAVIF to WebP ConverterBMP to JPG ConverterDNG to JPG ConverterEPUB to PDFHAR File ViewerInstagram Fake DM GeneratorJFIF to JPG Converter
Buttons and links
ALLUTILITYCONVERTERGENERATORView more (3 more)

What we found

2 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection1 of 2

Answers buyer objections What is an ARW file? How does this converter work? Is conversion private? Will quality mat

proof1 of 4

Puts proof in the first viewport JPEG quality 0.92 Max width (px, 0 = preview size)

What we didn’t find

9 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see9 of 11 applicable

Trusted-by logo wall 1,484 of the 2,043 funnels we checked
Free trial / freemium 1,340 of the 1,673 SaaS funnels we checked
Pricing tiers 873 of the 1,673 SaaS funnels we checked
Press / "as seen in" 642 of the 2,417 funnels we checked
Demo / docs entry 575 of the 1,683 funnels we checked
Us-vs-them comparison 441 of the 2,420 funnels we checked
Lead-capture form 437 of the 1,683 funnels we checked
Usage / adoption proof 289 of the 2,043 funnels we checked
Scarcity / urgency copy 125 of the 2,417 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

11 run · 2 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

2 of 10 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

88% of measurable text passes WCAG AA. 4+ runs fail. 88% of text was unmeasurable (over images/gradients). not counted either way.

worst: “No file” at 2.45:1 (13px, #94a3b8 on #f8fafc). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest sampled text is 9px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Worth knowing6

Line length

13 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Form labels

1 form field relies on placeholder text as the only label.

FixBack placeholders with a real <label>. placeholder text vanishes on input.

a11y:form-labels
Heading levels

1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels
Render-blocking resources

5 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

weight:render-blocking-resources
Landmark regions

No <main> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

structure:landmark-regions

Not measurable1

Page weight

At least 0.0 MB across 14 measurable resources, but 33 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear2

Mobile viewport · Language declared

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
accent#ffffff
bg#ffffff
surface#e0e7ff
text#000000
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox176px
Jumps over the lazy dog67px
A subheading in their voice42px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
9pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
18pxAa
20pxAa
42pxAa
67pxAa
176pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
Aa900
FAMILIES
Geist
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

3 of 10 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Sections — structural bands identified on this funnel, cropped from its own capture

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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