saas · Aug 10, 2026
25/100 Sparse
Scores above 12% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 6%.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.
Measured by Roentgen 1.21.0, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Walk 534 links seen, 525 walkable, 4 matched, and we walked 4 pages.
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinionsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinionDollar General
Dollar General makes it easier to shop for everyday needs by offering the most popular brands at low everyday prices in convenient locations and online.
Shop by Category
Sponsored Products
Featured Coupons
$1 Back to School Essentials
Laundry Essentials at DG
Save on Household Supplies
Earn Cash Back
More $1 Items Every Day
Soda Deals+2 more, not shown
X
Categories
Sign In
Delivering to Check delivery address
MULTIPLE DEALS 2 Deals
MULTIPLE DEALS 3 Deals
SHOP NOW
Dismiss Start Shopping
Dismiss
Start Shopping+2 more, not shown
$1
$3.75
$9.00
$4.00
$3.00
$3.50
$2.00
$0.75+17 more, not shown
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionFREE$0
logos: Global header alt text, View List, View Cart, on-sale, $1 Every Day
FREE$0
applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion100% of measurable text passes WCAG AA.
Responsive viewport meta is present.
Smallest body text is 8px (base ~18px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
Body line-height is 1.11×. tight enough to hurt readability.
fix Set body line-height to ~1.4-1.6×.
2 paragraphs run past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
html[lang] is set for screen readers.
1 of 270 content images (0%) have no alt attribute.
fix Add descriptive alt to content images; alt="" for purely decorative ones.
34 buttons/links have no accessible name (icon-only, no aria-label).
fix Add aria-label to icon-only buttons and links.
5 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
fix Step heading levels one at a time; use CSS for size, not a deeper level.
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
fix Add a first-in-DOM <a href="#main"> that is visible on focus.
39 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
fix Make the accessible name start with the visible label text.
At least 9.1 MB across 142 measurable resources. 395 cross-origin resources did not expose a size, so the real total is higher.
fix Compress and lazy-load below-the-fold media; drop unused third-party scripts.
12 stylesheets/scripts in <head> block first paint.
fix Defer non-critical JS (defer/async) and inline only critical CSS.
179 images are shipped at more than 2x the width shown.
“dg-home-sponsored-snacks-to-brighten-the” is 2736px wide, displayed at 1140px
fix Serve responsive sizes (srcset/sizes) matching the rendered width.
No <main> landmark. screen-reader users cannot jump between regions.
fix Wrap the page in <header>, <main> and <footer> (or matching ARIA roles).
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
We also looked for Playbook match, and found none on this funnel.
