ecommerce · Sep 27, 2026
We found more conversion tactics here than on 38% of the 211 multi-step e-commerce funnels we have measured.
3 conversion tactics detected
4 pages walked · measured by Roentgen 1.27.0
Measured by Roentgen 1.27.0 on 2026-09-27. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 20% of them.
Walk 478 links on the entry page, 466 walkable. 4 matched a funnel step; we captured 4 pages in all, this one included.
$5.00 / $9.50
142 review elements
limited time
+ 9 more
+ 4 more
+ 1 more step
Dollar General makes it easier to shop for everyday needs by offering the most popular brands at low everyday…
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinionsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinionDollar General
Dollar General makes it easier to shop for everyday needs by offering the most popular brands at low everyday prices in convenient locations and online.
Shop by Category
Sponsored Products
Featured Coupons
Laundry Essentials at DG
Save on Household Supplies
Fill Your Home with Cozy Scents
Earn Cash Back
Fall Baking Essentials for Less
This looks like a new device.+1 more, not shown
X
Categories
Sign In
Delivering to Check delivery address
MULTIPLE DEALS 3 Deals
MULTIPLE DEALS 2 Deals
SHOP NOW
Dismiss Start Shopping
Dismiss
Start Shopping+2 more, not shown
$1
$9.00
$3.95
$2.35
$1.35
$2
$4.75
$0.50+17 more, not shown
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinion142 review elements
limited time
$5.00 / $9.50
applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion7 of 17 measured checks need work
Smallest sampled text is 8px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
Body line-height is 1.11×, tight enough to hurt readability.
FixSet body line-height to ~1.4-1.6×.
38 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
At least 12.1 MB across 165 measurable resources. 398 cross-origin resources did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
12 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
108 images are shipped at more than 2x the width shown.
“dgmn-sponsored-png-nfl-final-desktop?qlt” is 2736px wide, displayed at 1140px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
398 of 836 interactive targets are under 44×44px on mobile.
smallest: “(unnamed)” at 40×40px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
2 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:1 of 248 content images (0%) have no alt attribute.
FixAdd descriptive alt to content images; alt="" for purely decorative ones.
a11y:The landing page has no <h1>.
FixUse exactly one <h1> as the page’s title.
a11y:6 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:60 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:No <main> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
structure:Text contrast (WCAG AA) · Mobile viewport · Language declared
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
layers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
