The funnel, frame by frame
see their whole funnel without clicking through it — scored step by stepmeasured
⤢
01
Homepage / Lander
▲ strongest
$19
Free trialLogo wallDemo / docs
⤢
02
Pricing
▼ thinnest
$19 +2 more
Demo / docs
Offer
how clearly they present the deal and its valuemeasured
0/8nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: pricing tiers.
Action
the path to convert — CTA, sign-up, checkoutmeasured
11/20partialpoints earned
- Free trial / freemium
Free Trial
- Demo / docs entry
Not detected: proof above the fold and lead-capture form.
Trust
proof, social proof, and credibilitymeasured
6/11partialpoints earned
- Trusted-by logo wall
trusted by
Not detected: usage / adoption proof.
Friction
objections answered, barriers removedmeasured
4/10partialpoints earned
- Free trial / freemium
Free Trial
Not detected: FAQ / objection handling.
Value
why it’s worth it — comparison and reinforcementmeasured
0/10nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: us-vs-them comparison and usage / adoption proof.
UX signals
measured UX quality — contrast · mobile · type · a11y · layoutmeasured
Clean
0 flags · 6 checks
Measured UX quality — flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.
Readability & contrast
WCAG AA on measurable text — worst offenders quoted, never a fail we can’t compute.
GOODText contrast (WCAG AA)
95% of measurable text passes WCAG AA.
Mobile & tap targets
Responsive viewport + touch-target sizes where it matters.
GOODMobile viewport
Responsive viewport meta is present.
Typography
Body size, line-height, line length — is the pitch actually readable?
GOODBody text size
Base body text ~16px, smallest 16px.
NOTELine length
7 paragraphs run past ~95 characters per line.
Cap measure at ~60–75ch for comfortable reading.
Accessibility hygiene
Language, alt text, form labels, named controls, headings, link clarity.
GOODLanguage declared
html[lang] is set for screen readers.
GOODImage alt text
All 16 content images carry alt text.
Next move
Now line it up against a competitor.
Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side — category by category, all measured.
Live scan · 15–25 sec · same rubric · nothing is guessed
Brand kit
palette by on-page usage · type rendered livemeasured
full palette ordered by on-page usage %
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox43px
Jumps over the lazy dog38px
A subheading in their voice36px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Teardown report — copy for your LLM
the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each — paste into any agent to learn from
easyesign.oappsit.com · 3/9 tactics · 0 proof templates · evidence-backed
# Agent Brief — build in the style of easyesign.oappsit.com
> Machine-extracted from a live on-demand funnel teardown (2026-07-14). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander → Pricing
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 50.5% | background |
| `#fdf9ed` | 20.2% | background |
| `#0b62b1` | 16.5% | accent/brand |
| `#f3f4f6` | 12.6% | background |
| `#e9724c` | 0.2% | accent/brand |
Curated roles: `primary=#0b62b1` · `accent=#0b62b1` · `bg=#ffffff` · `surface=#fdf9ed` · `text=#4a5470`
## Type
- Display: `Jost`
- Body: `Jost`
- Size scale (px): 16, 18, 20, 22, 26, 30, 32, 34, 36, 38, 43
- Radius (px): 4, 6, 12, 16
## Patterns detected (fact-based) — 3/9
- **Free trial / freemium** — A free trial, free tier, or "no credit card" entry offer. _(home: Free Trial)_
- **Trusted-by logo wall** — Customer/company logos or a "trusted by / used by" claim. _(home: trusted by)_
- **Demo / docs entry** — A "book a demo" or documentation / API entry point. _(home: Documentation; pricing: Documentation)_
## Proof language (harvested strings → templates)
- _(none extracted)_
## Funnel facts
- Depth reached: 2 step(s) (single-page MVP capture)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: no
## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture — no cart/checkout tactics were evaluated.