saas · Aug 23, 2026

edititall.com

10/100 Sparse

Scores above 4% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 0%.

How this was measured

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.

Measured by Roentgen 1.26.0, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Walk 92 links seen, 86 walkable, 2 matched, and we walked 3 pages.

Captured Pdf Editor
Step 1 · Pdf Editor1 / 3

What we recorded

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Pdf Editor
01

Pdf Editor

▲ strongest
1 tactic
FAQ
Pdf Editor
02

Pdf Editor

▼ thinnest
0 tactics

no named tactics detected on this step

Pdf Editor
03

Pdf Editor

1 tactic
FAQ

In their own words

13 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Free Online PDF Editor — View, Organize, Annotate | EditItAll
Meta description
View, organize and annotate PDFs in your browser: reorder, rotate, merge and delete pages, add highlights and notes, export a real PDF. No upload, free.
Headline
PDF viewing & editing, free in your browser
Section headings
Everything you need, nothing to installDo one thing fastHow it worksFrequently asked questionsMore free tools from EditItAllEditorsCompressPopular conversions+2 more, not shown

What we found

1 tactic

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Friction reduction1 of 2

Answers buyer objections Is the PDF editor free? +

What we didn’t find

10 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see10 of 11 applicable

Trusted-by logo wall 1050 of 1369 measured funnels run this
Free trial / freemium 974 of 1248 measured funnels run this
Pricing tiers 636 of 1248 measured funnels run this
Press / "as seen in" 448 of 1769 measured funnels run this
Demo / docs entry 440 of 1256 measured funnels run this
Lead-capture form 310 of 1256 measured funnels run this
Us-vs-them comparison 304 of 1777 measured funnels run this
Proof above the fold 292 of 1777 measured funnels run this
Usage / adoption proof 224 of 1369 measured funnels run this
Scarcity / urgency copy 94 of 1769 measured funnels run this

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

13 run · 5 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

Readability & contrast1 flagged

Text contrast (WCAG AA) needs workcontrast:text-contrast-wcag-aa

64% of measurable text passes WCAG AA. 4+ runs fail.

worst: “An Acrobat-style editor for documents that never leave your ” at 4.49:1 (18px, #78716c on #faf7f2). needs 4.5:1

fix Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Mobile & tap targetsclear

Mobile viewport passesmobile:mobile-viewport

Responsive viewport meta is present.

Typography1 flagged

Body text size needs worktype:body-text-size

Smallest body text is 10px (base ~12px). below the ~16px readable floor.

fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.

Line length notetype:line-length

18 paragraphs run past ~95 characters per line.

fix Cap measure at ~60-75ch for comfortable reading.

Accessibility hygiene2 flagged

Language declared passesa11y:language-declared

html[lang] is set for screen readers.

Image alt text passesa11y:image-alt-text

All 15 content images carry alt text.

Form labels needs worka11y:form-labels

1 of 2 form fields have no label.

fix Give every input a <label> or aria-label; placeholders are not labels.

Named controls needs worka11y:named-controls

58 buttons/links have no accessible name (icon-only, no aria-label).

fix Add aria-label to icon-only buttons and links.

Weight & deliveryclear

Page weight not measurableweight:page-weight

At least 0.1 MB across 11 measurable resources, but 38 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

Render-blocking resources passesweight:render-blocking-resources

1 stylesheet/script in <head> block first paint.

fix Defer non-critical JS (defer/async) and inline only critical CSS.

Oversized images noteweight:oversized-images

1 image is shipped at more than 2x the width shown.

“screenshot.webp?v=1” is 2400px wide, displayed at 894px

fix Serve responsive sizes (srcset/sizes) matching the rendered width.

Structure & reachability1 flagged

Landmark regions needs workstructure:landmark-regions

No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regions.

fix Wrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Keyboard reachability notestructure:keyboard-reachability

20 elements look clickable but cannot be reached by keyboard.

“EN”, “+”, “+”

fix Use <button>/<a>, or add role + tabindex="0" and a key handler.

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#f9f6f0
accent#f9f6f0
bg#ffffff
surface#f9f6f0
text#1c1917
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox48px
Jumps over the lazy dog30px
A subheading in their voice20px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
18pxAa
20pxAa
30pxAa
48pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Iowan Old Style · ui-monospace
rendered in their own type system · webfont not loaded. system fallback if uninstalled

We also looked for Sections, Elements and Playbook match, and found none on this funnel.

X-ray a funnel

Your competitor's funnel is one URL away.

Give your AI real references · Measured facts, not taste

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