Smallest body text is 10px (base ~19px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
7 tactics
$48,200 +24 more
saas · Aug 15, 2026
exeechain.com
95/100 Excellent
Scores above 99% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 99%.
How this was measured
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.
Measured by Roentgen 1.25.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Walk 53 links seen, 45 walkable, 4 matched, and we walked 4 pages.
What we recorded
Progress
3 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
0pts
since the first measured scan (2026-08-02) — 3 re-scans
- 95 Excellent 2026-08-02
- 95 Excellent 2026-08-03
- 95 Excellent 2026-08-15
The funnel, frame by frame
4 steps walkedIn their own words
46 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Exeechain - AI Customer Success Platform for SaaS
- Meta description
AI customer success platform that predicts churn early, automates QBRs, and runs retention playbooks. Live in 15 minutes, from $299/mo.
- Headline
See risk NRR before it happens.
- Section headings
Churn, cancelled.
Customer journeys that run themselves. And prove they worked.
How Exeechain works: detect, decide, act
It acts. You approve.
Money, already on the table.
Churned isn't gone.
Everything else, in the same workspace.
Six signals. One score.
+8 more, not shown- Buttons and links
Subscribe
Sign up
- Prices on the page
$48,200
$122
$8,400
$5,100
$3,900
$9,200
$7,800
$6,400
+17 more, not shown
Sections
3 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
8 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionOffer clarity1 of 1
Makes the pricing ladder explicit
free, $299/mo, $2,500/mo, $999/mo
Action path3 of 4
Offers a free trial or free tier
Free tier
Lead-capture form
company, email
Offers a demo or docs entry point
API reference
Trust & proof2 of 2
Shows customer logos or a trusted-by claim
logo wall (4 distinct marks)
Puts a number on adoption
150 customers
Friction reduction2 of 2
Answers buyer objections
Do I have to pay to see anything? ▼
Offers a free trial or free tier
Free tier
Value reinforcement2 of 2
Compares itself against alternatives
comparison grid: 28 rows
Puts a number on adoption
150 customers
What we didn’t find
3 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see3 of 11 applicable
Press / "as seen in"
448 of 1769 measured funnels run this
Proof above the fold
292 of 1777 measured funnels run this
Scarcity / urgency copy
94 of 1769 measured funnels run this
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
14 run · 6 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinionReadability & contrast1 flagged
Text contrast (WCAG AA) needs workcontrast:text-contrast-wcag-aa
5% of measurable text passes WCAG AA. 4+ runs fail. 15% of text was unmeasurable (over images/gradients). not counted either way.
worst: “Sign up” at 1:1 (13px, #ffffff on #ffffff). needs 4.5:1
fix Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Mobile & tap targetsclear
Mobile viewport passesmobile:mobile-viewport
Responsive viewport meta is present.
Typography1 flagged
Body text size needs worktype:body-text-size
Line length notetype:line-length
52 paragraphs run past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
Accessibility hygiene1 flagged
Language declared passesa11y:language-declared
html[lang] is set for screen readers.
Image alt text passesa11y:image-alt-text
All 13 content images carry alt text.
Form labels needs worka11y:form-labels
4 of 9 form fields have no label (+3 rely on placeholder only).
fix Give every input a <label> or aria-label; placeholders are not labels.
Skip link notea11y:skip-link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
fix Add a first-in-DOM <a href="#main"> that is visible on focus.
Weight & delivery2 flagged
Page weight not measurableweight:page-weight
At least 1.2 MB across 271 measurable resources, but 85 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
Render-blocking resources needs workweight:render-blocking-resources
14 stylesheets/scripts in <head> block first paint.
fix Defer non-critical JS (defer/async) and inline only critical CSS.
Oversized images needs workweight:oversized-images
11 images are shipped at more than 2x the width shown.
“logo.svg” is 4295px wide, displayed at 26px
fix Serve responsive sizes (srcset/sizes) matching the rendered width.
Structure & reachability1 flagged
Landmark regions needs workstructure:landmark-regions
No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regions.
fix Wrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Keyboard reachability notestructure:keyboard-reachability
26 elements look clickable but cannot be reached by keyboard.
“▼”, “▼”, “▼”
fix Use <button>/<a>, or add role + tabindex="0" and a key handler.
Form usabilityclear
Inline validation passesforms:inline-validation
2 fields carry validation attributes (required/pattern/aria-invalid).
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#f5f5f7
accent#f5f5f7
bg#ffffff
surface#f5f5f7
text#ffffff
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox64px
Jumps over the lazy dog48px
A subheading in their voice28px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
9pxAa
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
17pxAa
18pxAa
28pxAa
48pxAa
64pxAa
WEIGHTS
Aa400
Aa500
Aa600
FAMILIES
Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled
We also looked for Playbook match, and found none on this funnel.
X-ray a funnel
