saas · Sep 20, 2026

exeechain.com

We found more conversion tactics here than on 96% of the 1,350 multi-step SaaS funnels we have measured.

8 conversion tactics detected

4 pages walked · measured by Roentgen 1.27.0

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-20. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,781 multi-step funnels, more conversion tactics than 96% of them.

Walk 103 links on the entry page, 81 walkable. 4 matched a funnel step; we captured 4 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    8 conversion tactics detected, each backed by text on the page

    Compares itself against alternatives
    comparison grid: 30 rows
    Answers buyer objections
    Do I have to pay to see anything?
    Puts proof in the first viewport
    ✓ Up to 150 customers

    + 5 more with evidence

    See all 8

  2. Not seen

    3 of 11 applicable tactics we checked for and did not see

    Trusted-by logo wall
    Customer/company logos or a "trusted by / used by" claim.
    Press / "as seen in"
    Media logos or an "as seen in / featured in" claim borrowing publication credib…
    Scarcity / urgency copy
    Scarcity or time-pressure copy ("only N left", "selling fast", "limited time")…

    See what we looked for

  3. Flagged

    6 of 15 build checks flagged, each with a fix

    Text contrast (WCAG AA)
    61% of measurable text passes WCAG AA. 4+ runs fail.
    Body text size
    Smallest sampled text is 11px, below the 13px floor this check uses.
    Render-blocking resources
    18 stylesheets/scripts in <head> block first paint.

    + 3 more

    See the fixes

  4. Walked

    4 pages walked, Homepage / Lander to Demo

    Step 1
    Homepage / Lander
    Step 2
    Features
    Step 3
    Pricing

    + 1 more step

    Walk it frame by frame

  5. In their words

    The headline: Find the revenue you never decided to lose.

    Promise
    Customer success platform that finds the revenue you never decided to lose: failed payments, expiring cards,…
    Prices shown
    $17,400 · $8,400 · $5,100

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 4

What we recorded

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

6 tactics

$17,400 +24 more  ·  20% off  ·  subscription  ·  1 proof point

Free giftFAQFree trialUsage proofPricing tiersDemo / docs
Features
02

Features

5 tactics

$299

FAQFree trialUsage proofPricing tiersDemo / docs
Pricing
03

Pricing

▲ strongest
7 tactics

$0 +16 more  ·  1 proof point

ComparisonFAQTrust badgesFree trialUsage proofPricing tiersDemo / docs
Demo
04

Demo

▼ thinnest
3 tactics

$1.7 +5 more

Free trialNo cardDemo / docs

In their own words

55 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Exeechain - AI Customer Success Platform for SaaS
Meta description
Customer success platform that finds the revenue you never decided to lose: failed payments, expiring cards, slipping renewals. Free on a sample book.
Headline
Find the revenue you never decided to lose.
Section headings
Free planThen go get it back.Workflows that run themselves. And prove they worked.How Exeechain works: detect, decide, actIt acts. You approve.The machine stops talking.Money, already on the table.Churned isn't gone.+8 more, not shown
Buttons and links
ProductCompareIntegrationsResources1 Risk2 Why3 Prepared actionShow the evidenceSubscribeExplore it free+1 more, not shown
Prices on the page
$17,400$8,400$5,100$3,900$30$8.4$5.1$3.9+17 more, not shown

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Hero section of exeechain.com
Hero0% down the page
Pricing section of exeechain.com
Pricing8% down the page
FAQ section of exeechain.com
FAQ87% down the page
Footer section of exeechain.com
Footer95% down the page

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
Price anchor element
Price anchor“$420,000”

What we found

8 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection2 of 2

Compares itself against alternatives comparison grid: 30 rows
Answers buyer objections Do I have to pay to see anything?

proof2 of 4

Puts proof in the first viewport ✓ Up to 150 customers
Puts a number on adoption 150 customers

offer2 of 2

Offers a free trial or free tier Free forever
Makes the pricing ladder explicit free, $299/mo, $999/mo, $17,400/mo

checkout2 of 2

Offers a demo or docs entry point API reference
Lead-capture form email, first-name, last-name, work-email

What we didn’t find

3 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see3 of 11 applicable

Trusted-by logo wall 1,484 of the 2,043 funnels we checked
Press / "as seen in" 642 of the 2,417 funnels we checked
Scarcity / urgency copy 125 of the 2,417 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

15 run · 6 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

6 of 15 measured checks need work

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

61% of measurable text passes WCAG AA. 4+ runs fail.

worst: “Start free” at 1:1 (13px, #ffffff on #ffffff). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest sampled text is 11px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Render-blocking resources

weight:render-blocking-resources

18 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Oversized images

weight:oversized-images

9 images are shipped at more than 2x the width shown.

“logo.svg” is 4295px wide, displayed at 26px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Landmark regions

structure:landmark-regions

No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Tap-target size (mobile)

mobile:tap-target-size-mobile

166 of 228 interactive targets are under 44×44px on mobile.

smallest: “Gainsight” at 55×17px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing4

Line length

46 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Form labels

3 form fields rely on placeholder text as the only label.

FixBack placeholders with a real <label>. placeholder text vanishes on input.

a11y:form-labels
Keyboard reachability

19 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Clear5

Mobile viewport · Language declared · Image alt text · Page weight · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
accent#f5f5f7
bg#ffffff
surface#f5f5f7
text#d4d4d4
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox82px
Jumps over the lazy dog56px
A subheading in their voice46px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
9pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
17pxAa
18pxAa
34pxAa
46pxAa
56pxAa
82pxAa
WEIGHTS
Aa400
Aa500
Aa600
FAMILIES
plex
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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