saas · Sep 21, 2026

ezlink.ink

We found more conversion tactics here than on 24% of the 1,301 multi-step SaaS funnels we have measured.

4 conversion tactics detected

2 pages walked · measured by Roentgen 1.27.0

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-21. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,705 multi-step funnels, more conversion tactics than 35% of them.

Walk 18 links on the entry page, 11 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    4 conversion tactics detected, each backed by text on the page

    Answers buyer objections
    Frequently asked questions
    Offers a free trial or free tier
    free plan
    Lead-capture form
    email, password

    + 1 more with evidence

    See all 4

  2. Not seen

    7 of 11 applicable tactics we checked for and did not see

    Trusted-by logo wall
    Customer/company logos or a "trusted by / used by" claim.
    Pricing tiers
    Named plan tiers with per-month / per-seat pricing.
    Demo / docs entry
    A "book a demo" or documentation / API entry point.

    + 4 more

    See what we looked for

  3. Flagged

    4 of 14 build checks flagged, each with a fix

    Text contrast (WCAG AA)
    0% of measurable text passes WCAG AA. 2+ runs fail. 90% of text was unmeasurable (over im…
    Body text size
    Smallest sampled text is 12px, below the 13px floor this check uses.
    Landmark regions
    No <header> or <footer> landmark. screen-reader users cannot jump between regions.

    + 1 more

    See the fixes

  4. Walked

    2 pages walked, Homepage / Lander to Signup

    Step 1
    Homepage / Lander
    Step 2
    Signup

    Walk it frame by frame

  5. In their words

    The headline: One link for everything you make

    Promise
    A fast, free link-in-bio page for creators. Claim your username, add your links, and share one address everyw…
    Prices shown
    $0

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 2

What we recorded

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
4 tactics

$0

Sticky CTAFAQPressFree trial
Signup
02

Signup

▼ thinnest
1 tactic
Free trial

In their own words

26 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
One link for everything you make · EZLink
Meta description
A fast, free link-in-bio page for creators. Claim your username, add your links, and share one address everywhere. Free analytics, no forced branding.
Headline
One link for everything you make
Section headings
Kiln CoffeeMost orderedLive in about a minuteYour menu becomes a page that takes ordersSee every view, tap and scanWhy this oneNine themes — or your own coloursPricing+9 more, not shown
Buttons and links
العربيةSign inGet startedClaim itClaim your ezlink.ink link
Prices on the page
$0

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of ezlink.ink
Nav0% down the page
Hero section of ezlink.ink
Hero1% down the page
Pricing section of ezlink.ink
Pricing58% down the page
FAQ section of ezlink.ink
FAQ71% down the page

What we found

4 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection1 of 2

Answers buyer objections Frequently asked questions

proof1 of 4

Shows press logos or an as-seen-in claim featured on

offer1 of 2

Offers a free trial or free tier free plan

checkout1 of 2

Lead-capture form email, password

What we didn’t find

7 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see7 of 11 applicable

Trusted-by logo wall 1,419 of the 1,947 funnels we checked
Pricing tiers 848 of the 1,623 SaaS funnels we checked
Demo / docs entry 559 of the 1,631 funnels we checked
Us-vs-them comparison 413 of the 2,334 funnels we checked
Proof above the fold 343 of the 2,334 funnels we checked
Usage / adoption proof 272 of the 1,947 funnels we checked
Scarcity / urgency copy 118 of the 2,330 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

14 run · 4 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

4 of 13 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

0% of measurable text passes WCAG AA. 2+ runs fail. 90% of text was unmeasurable (over images/gradients). not counted either way.

worst: “Send order” at 1.98:1 (12px, #ffffff on #25d366). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest sampled text is 12px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Landmark regions

structure:landmark-regions

No <header> or <footer> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Tap-target size (mobile)

mobile:tap-target-size-mobile

20 of 27 interactive targets are under 44×44px on mobile.

smallest: “Sign in” at 45×18px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing5

Line length

6 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Heading structure

The landing page has 2 <h1> elements (expected 1).

FixUse exactly one <h1> as the page’s title.

a11y:heading-structure
Label in name

1 control has an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.

FixMake the accessible name start with the visible label text.

a11y:label-in-name
Render-blocking resources

7 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

weight:render-blocking-resources

Not measurable1

Page weight

At least 0.5 MB across 104 measurable resources, but 27 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear4

Mobile viewport · Language declared · Image alt text · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#25d366
accent#25d366
bg#ffffff
surface#efe5d5
text#ffffff
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox48px
Jumps over the lazy dog30px
A subheading in their voice24px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
10pxAa
12pxAa
13pxAa
14pxAa
16pxAa
18pxAa
24pxAa
30pxAa
48pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Geist
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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