Body text size
type:Smallest sampled text is 10px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
4 tactics
saas · Sep 12, 2026
faceai.art
We found more conversion tactics here than on 10% of the 1,350 multi-step SaaS funnels we have measured.
3 conversion tactics detected
2 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-12. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 20% of them.
Walk 120 links on the entry page, 117 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
3 conversion tactics detected, each backed by text on the page
- Answers buyer objections
What is Face AI? Face AI is an all-in-one online face swap toolkit. It allows you to swap
- Offers a free trial or free tier
start free
- Shows customer logos or a trusted-by claim
trusted by
-
Not seen
8 of 11 applicable tactics we checked for and did not see
- Pricing tiers
- Named plan tiers with per-month / per-seat pricing.
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Demo / docs entry
- A "book a demo" or documentation / API entry point.
+ 5 more
-
Flagged
7 of 12 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 91% of measurable text passes WCAG AA. 4+ runs fail. 17% of text was unmeasurable (over i…
- Body text size
- Smallest sampled text is 10px, below the 13px floor this check uses.
- Line height
- Body line-height is 1.2×, tight enough to hurt readability.
+ 4 more
-
Walked
2 pages walked, Homepage / Lander to Pricing
- Step 1
- Homepage / Lander
- Step 2
- Pricing
-
In their words
The headline:
Create AI Images, Videos, Characters, and Face Swaps in One Place
- Promise
Create AI images, videos, characters and avatars online, or swap faces in photos, videos and GIFs. Explore Fa…
What we recorded
Progress
2 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 2 scans
Same 3 conversion tactics detected since 2026-08-10.
- 3 tactics 2026-08-10
- 3 tactics 2026-09-12
The funnel, frame by frame
2 steps walkedIn their own words
31 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Face AI: AI Image, Video, Character & Face Swap Tools
- Meta description
Create AI images, videos, characters and avatars online, or swap faces in photos, videos and GIFs. Explore FaceAI tools and start free.
- Headline
Create AI Images, Videos, Characters, and Face Swaps in One Place
- Section headings
Choose the Right AI Tool for Your Idea
Face Swap Tools for Photos, Videos, and GIFs
Trusted by Millions of Face AI Users Worldwide
Show the Idea Instead of Explaining It
FaceAI Questions, Answered
More AI Tools for Your Next Edit
Choose a Face Swap Workflow
Find the Tool You Need
+8 more, not shown- Buttons and links
AI Swap
AI Image
AI Video & Voice
AI Character
AI Wedding & Portrait
Guest
English
Light Mode
Result Create a bold, high-impact campaign image.
All
+2 more, not shown
Sections
3 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
3 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection1 of 2
Answers buyer objections
What is Face AI? Face AI is an all-in-one online face swap toolkit. It allows you to swap
proof1 of 4
Shows customer logos or a trusted-by claim
trusted by
offer1 of 2
Offers a free trial or free tier
start free
What we didn’t find
8 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see8 of 11 applicable
Pricing tiers
873 of the 1,673 SaaS funnels we checked
Press / "as seen in"
642 of the 2,417 funnels we checked
Demo / docs entry
575 of the 1,683 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Lead-capture form
437 of the 1,683 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Usage / adoption proof
289 of the 2,043 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
12 run · 7 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion7 of 11 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:91% of measurable text passes WCAG AA. 4+ runs fail. 17% of text was unmeasurable (over images/gradients). not counted either way.
worst: “AI Face Morph” at 1.1:1 (16px, #ffffff on #f1f5f9). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Line height
type:Body line-height is 1.2×, tight enough to hurt readability.
FixSet body line-height to ~1.4-1.6×.
Image alt text
a11y:34 of 63 content images (54%) have no alt attribute.
FixAdd descriptive alt to content images; alt="" for purely decorative ones.
Render-blocking resources
weight:32 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Oversized images
weight:55 images are shipped at more than 2x the width shown.
“ai-swap-photo-face-swap.webp” is 1280px wide, displayed at 448px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:61 of 180 interactive targets are under 44×44px on mobile.
smallest: “Close navigation menu” at 36×36px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing2
Line length
13 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Label in name
8 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Not measurable1
Page weight
At least 4.4 MB across 65 measurable resources, but 341 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear2
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#22d3ee
accent#22d3ee
bg#ffffff
surface#f1f5f9
text#475569
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox60px
Jumps over the lazy dog48px
A subheading in their voice36px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
12pxAa
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
30pxAa
36pxAa
48pxAa
60pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
Aa900
FAMILIES
Plus Jakarta Sans · Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
