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4 tactics
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saas · Sep 29, 2026
fazeshift.com
We found more conversion tactics here than on 44% of the 1,350 multi-step SaaS funnels we have measured.
5 conversion tactics detected
3 pages walked · measured by Roentgen 1.28.1
How this was measured
Measured by Roentgen 1.28.1 on 2026-09-29. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 54% of them.
Walk 56 links on the entry page, 41 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
5 conversion tactics detected, each backed by text on the page
- Answers buyer objections
Ready to get started? From custom workflows to powerful dashboards, Fazeshift helps accoun
- Shows customer logos or a trusted-by claim
trusted by
- Offers a demo or docs entry point
Get a Demo
+ 2 more with evidence
-
Not seen
6 of 11 applicable tactics we checked for and did not see
- Free trial / freemium
- A free trial, free tier, or "no credit card" entry offer.
- Pricing tiers
- Named plan tiers with per-month / per-seat pricing.
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
+ 3 more
-
Flagged
5 of 15 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 92% of measurable text passes WCAG AA. 4+ runs fail.
- Named controls
- 41 buttons/links have no accessible name (icon-only, no aria-label).
- Render-blocking resources
- 11 stylesheets/scripts in <head> block first paint.
+ 2 more
-
Walked
3 pages walked, Homepage / Lander to Book A Demo
- Step 1
- Homepage / Lander
- Step 2
- Product
- Step 3
- Book A Demo
-
In their words
The headline:
Your AI Agents for Accounts Receivable
- Promise
Automate Accounts Receivable with Fazeshift's AI-powered platform to save your team valuable time and improve…
What we recorded
Progress
2 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 2 scans
Same 5 conversion tactics detected since 2026-08-09.
- 5 tactics 2026-08-09
- 5 tactics 2026-09-29
The funnel, frame by frame
3 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinion
In their own words
24 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Fazeshift - AI Accounts Receivable
- Meta description
Automate Accounts Receivable with Fazeshift's AI-powered platform to save your team valuable time and improve cash flow.
- Headline
Your AI Agents for Accounts Receivable
- Section headings
AI agents for all your accounts receivable needs
Agents integrate seamlessly with your existing systems
The security-first AI platform
What our customers are saying
AI that works so you can do more
Cash Application
Collections
AI Contract Review
+5 more, not shown- Buttons and links
Get a Demo
Get started
Explore
Explore all Features
Read Full Story
Book a Demo
See For Yourself
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Sections
4 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
5 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection1 of 2
Answers buyer objections
Ready to get started? From custom workflows to powerful dashboards, Fazeshift helps accoun
proof2 of 4
Shows customer logos or a trusted-by claim
trusted by
Shows press logos or an as-seen-in claim
featured in
checkout2 of 2
Offers a demo or docs entry point
Get a Demo
Lead-capture form
email, submit
What we didn’t find
6 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see6 of 11 applicable
Free trial / freemium
1,340 of the 1,673 SaaS funnels we checked
Pricing tiers
873 of the 1,673 SaaS funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Usage / adoption proof
289 of the 2,043 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
15 run · 5 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion5 of 14 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:92% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Products” at 1:1 (17px, #ffffff on #ffffff). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Named controls
a11y:41 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Render-blocking resources
weight:11 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Oversized images
weight:95 images are shipped at more than 2x the width shown.
“68e97642dde91c52a42e6790_Group%202085660” is 1440px wide, displayed at 310px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:147 of 164 interactive targets are under 44×44px on mobile.
smallest: “Dismiss announcement” at 15×15px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing4
Line length
8 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Form labels
3 form fields rely on placeholder text as the only label.
FixBack placeholders with a real <label>. placeholder text vanishes on input.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Autocomplete hints
No autocomplete attributes across 13 fields. browsers cannot autofill.
FixAdd autocomplete="email"/"tel"/"name" to identity fields.
forms:Not measurable1
Page weight
At least 0.6 MB across 64 measurable resources, but 323 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear5
Mobile viewport · Body text size · Language declared · Image alt text · Inline validation
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#010103
bg#ffffff
surface#fafafa
text#010103
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox84px
Jumps over the lazy dog60px
A subheading in their voice45px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
13pxAa
15pxAa
17pxAa
19pxAa
23pxAa
30pxAa
38pxAa
45pxAa
60pxAa
84pxAa
WEIGHTS
Aa300
Aa400
Aa500
Aa600
Aa700
FAMILIES
F37 Bolton
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
