ecommerce · Aug 15, 2026
50/100 Thin
Scores above 48% of 1,252 multi-step funnels we have measured. Among the 151 ecommerce funnels in that group, above 84%.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel.
Measured by Roentgen 1.25.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Walk 64 links seen, 47 walkable, 3 matched, and we walked 4 pages.
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinionsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinionThe World's First Smartbrush
The World’s First Connected Smartbrush: Harnessing Artificial Intelligence for Smarter, Insightful Brushing
20-Second Brush. Stroke Defense
Which bundle Are You Interested In?
Founder’s Edition Bundle
Oral Health Insights: Smarter Brushing, Deeper Tracking
Systemic Benefits of Oral Health
Tech That Will Change Your Life
Revolutionary Brushing for Next-Level Oral Health
Plaque Removal in just 20 Seconds:
Oral Health: Beyond Smiles, It’s Overall Health.+6 more, not shown
Buy Now
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Smartbrush
Feno Foam
Yes, this review from Teri was helpful. 0 people voted yes
Yes, this review from Nick was helpful. 0 people voted yes+2 more, not shown
$299
$27
$399
$37
$530
$519
$47
$700
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionFree shipping
★★★★★ ★★★★★
354 reviews
4.9 Rated 4.9 out of 5 stars Based on 354 reviews 99%would r
Money Back Guarantee
How is the Feno Smartbrush™ different from other electric toothbrushes?
Free shipping
Money Back Guarantee
applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion100% of measurable text passes WCAG AA. 18% of text was unmeasurable (over images/gradients). not counted either way.
Responsive viewport meta is present.
Smallest body text is 12px (base ~14px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
7 paragraphs run past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
html[lang] is set for screen readers.
All 178 content images carry alt text.
5 of 11 form fields have no label.
fix Give every input a <label> or aria-label; placeholders are not labels.
38 buttons/links have no accessible name (icon-only, no aria-label).
fix Add aria-label to icon-only buttons and links.
8 links use generic text (“click here” / “learn more”).
fix Make link text describe its destination out of context.
The landing page has 2 <h1> elements (expected 1).
fix Use exactly one <h1> as the page’s title.
6 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
fix Make the accessible name start with the visible label text.
At least 40.7 MB across 497 measurable resources. 1200 cross-origin resources did not expose a size, so the real total is higher.
fix Compress and lazy-load below-the-fold media; drop unused third-party scripts.
39 stylesheets/scripts in <head> block first paint.
fix Defer non-critical JS (defer/async) and inline only critical CSS.
51 images are shipped at more than 2x the width shown.
“axios.png?v=1729470140&width=200” is 1440px wide, displayed at 80px
fix Serve responsive sizes (srcset/sizes) matching the rendered width.
4 fields carry validation attributes (required/pattern/aria-invalid).
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
We also looked for Playbook match, and found none on this funnel.
