ecommerce · Aug 15, 2026
50/100 Thin
Scores higher than 49% of 1,391 multi-step funnels we have measured. Among the 157 ecommerce funnels in that group, higher than 84%.
Measured by Roentgen 1.25.1 on 2026-08-15. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. Per device: desktop 50 · mobile 50.
Walk 34 links on the entry page, 27 walkable. 4 matched a funnel step; we captured 4 pages in all, this one included.
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinionsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinion
$8.99 +2 more · 50% OFF · 3 proof points
$8.99 +2 more · 50% off · 3 proof points
50% off · 2 proof points
no named tactics detected on this step
$349 +2 more · 50% off · 3 proof points
the entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinionFresh Meal Delivery Service. 1 Minute of Prep. | Tovala
Get fresh, chef-crafted meals delivered to your door, ready to cook with just 1 minute of prep. Tovala makes healthy eating easy with convenient meal delivery.
PUT DINNER ON EASY MODE.
New chef-perfected meals each week.
Countertop genius
Frequently asked questions
Limited time offer
How is Tovala different from other meal kits?
What are the Tovala Meal Plan options?
How much do Tovala Meals Cost?
How many people does each Tovala Meal feed?+3 more, not shown
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How is Tovala different from other meal kits?
What are the Tovala Meal Plan options?
How much do Tovala Meals Cost?+2 more, not shown
$8.99
$299
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinion$299
$8.99/serving
4.6 Based on 9641 reviews Write A Review
9,583 reviews
review widget
Frequently asked questions
applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion7 of 14 measured checks need work1 could not be measured — not counted either way
88% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Promo applied” at 2.51:1 (12px, #ff6a1b on #e9f2ee). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
244 of 288 interactive targets are under 44×44px on mobile.
smallest: “toggle navigation menu” at 24×24px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Smallest body text is 8px (base ~18px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
The page scrolls ~29px horizontally at 390px wide. content spills past the viewport.
FixFind the overflowing element (fixed widths, unwrapped rows) and constrain it to 100%.
11 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
18 images are shipped at more than 2x the width shown.
“image?url=https%3A%2F%2Fcdn.tovala.com%2” is 548px wide, displayed at 195px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
No <header> or <main> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
8 links use generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:5 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:1 control has an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:At least 3.6 MB across 257 measurable resources, but 644 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Mobile viewport · Language declared · Image alt text · Inline validation
which funnel play this page runs — measured, evidence-quoted
deriveda deterministic summary generated only from measured facts. labeled, never an LLM guessLander matches the Pre-Sold Funnel's confirmation-lander pattern (4 of 5 measurable groups present)
p2: review widgetrisk removal
home: Frequently asked questionsoffer framing
home: $299proof above the fold
p2: 4.6 Based on 9641 reviews Write A Review
A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →
Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
