their above-the-fold, as captured

UXXRAY · Teardown dossier ◉ scanned Jul 21, 2026

tovala.com

ecommerce · desktop · Roentgen 1.5

Biggest quick win

84% of measurable text passes WCAG AA. 4+ runs fail. Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

6 of 13 conversion signals detected

50 /100 coverage

Thin ★★☆☆☆ weighted for impact · 6 measured categories

UXXRAY scans for 13 conversion tactics with deterministic rules. Unconventional builds may not register, so this is detection coverage, not a verdict. Scored by Roentgen 1.5; detection improves, so rescan anytime.

Score breakdown

Offer clarity 11/18
Action path 7/13
Trust & proof 14/17
Friction reduction 6/15
Value reinforcement 4/15
Risk reversal & urgency 0/10

The funnel, frame by frame

see their whole funnel without clicking through it. scored step by stepmeasured

Homepage / Lander

▲ strongest

3 tactics

$8.99 +2 more · 2 proof points

FAQPer-unit priceLogo wall

Reviews

2 tactics

$8.99 +2 more · 2 proof points

ReviewsPer-unit price

Product Warning

▼ thinnest

0 tactics

1 proof point

no named tactics detected on this step

Checkout

3 tactics

$349 +2 more · 2 proof points

FAQPer-unit priceLogo wall

Offer

how clearly they present the deal and its valuemeasured

11/18highpoints earned

Anchor / strikethrough pricing$299$349
Per-unit price anchor$8.99/serving

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

free shipping
subscription / auto-ship

Action

the path to convert. CTA, sign-up, checkoutmeasured

7/13partialpoints earned

Proof above the fold4.6 Based on 9641 reviews Write A Review10,000+ 5-star reviews

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

express wallets

Trust

proof, social proof, and credibilitymeasured

14/17highpoints earned

Proof at every step9,583 reviews9641 reviews10,000+ 5-star reviews
On-page review wallreview widget

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

money-back guarantee

Friction

objections answered, barriers removedmeasured

6/15partialpoints earned

FAQ / objection handling

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

express wallets
free shipping

Value

why it’s worth it. comparison and reinforcementmeasured

4/15lowpoints earned

Per-unit price anchor$8.99/serving

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

us-vs-them comparison
stacked free gifts

Risk & Urgency

risk reversal and reasons to act nowmeasured

0/10nonepoints earned

No signals detected for this category on the captured funnel.

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

money-back guarantee
countdown / urgency timer

UX signals

measured UX quality. contrast · mobile · type · a11y · layoutmeasured

Minor

2 flags · 7 checks

Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.

Readability & contrast

WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.

NEEDS WORKText contrast (WCAG AA)

84% of measurable text passes WCAG AA. 4+ runs fail.

worst: “Isn’t it time to Dinner Better?” at 1.05:1 (48px, #ffffff on #f9f9f6). needs 3:1

Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Mobile & tap targets

Responsive viewport + touch-target sizes where it matters.

GOODMobile viewport

Responsive viewport meta is present.

Typography

Body size, line-height, line length. is the pitch actually readable?

NEEDS WORKBody text size

Smallest body text is 12px (base ~16px). below the ~16px readable floor.

Keep body copy ≥15-16px; reserve sub-13px for fine print only.

NOTELine length

8 paragraphs run past ~95 characters per line.

Cap measure at ~60-75ch for comfortable reading.

Accessibility hygiene

Language, alt text, form labels, named controls, headings, link clarity.

GOODLanguage declared

html[lang] is set for screen readers.

GOODImage alt text

All 50 content images carry alt text.

NOTELink text

6 links use generic text (“click here” / “learn more”).

Make link text describe its destination out of context.

Playbook match

which funnel play this page runs — measured, evidence-quotedderived

MATCH Playbook #1 — Pre-Sold Funnel

Lander matches the Pre-Sold Funnel's confirmation-lander pattern (4 of 5 measurable groups present)

proof mass p2: review widgetrisk removal home: Frequently asked questionsoffer framing home: $299proof above the fold p2: 4.6 Based on 9641 reviews Write A Review

A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →

Next move

Now line it up against a competitor.

Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.

Live scan · 15-25 sec · same rubric · nothing is guessed

Brand kit

palette by on-page usage · type rendered livemeasured

full palette ordered by on-page usage %

primary#f0dac9

accent#f0dac9

bg#ffffff

surface#efefeb

text#39392d

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox48px

Jumps over the lazy dog44px

A subheading in their voice36px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Teardown report. copy for your LLM

the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from

tovala.com · 6/13 tactics · 2 proof templates · evidence-backed

# Agent Brief. build in the style of tovala.com

> Machine-extracted from a live on-demand funnel teardown (2026-07-21). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Reviews → Product Warning → Checkout

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 20.1% | background |
| `#efefeb` | 19.3% | background |
| `#f0dac9` | 18.2% | background |
| `#000000` | 12.1% | support |
| `#6f6f6a` | 9.1% | support |
| `#f8f8f5` | 9.1% | background |
| `#658071` | 8.1% | support |
| `#c3c3be` | 2.7% | support |

Curated roles: `primary=#f0dac9` · `accent=#f0dac9` · `bg=#ffffff` · `surface=#efefeb` · `text=#39392d`

## Type
- Display: `Soehne`
- Body: `Soehne`
- Size scale (px): 12, 14, 15, 16, 18, 20, 24, 28, 32, 36, 44, 48
- Radius (px): 4, 6, 8, 12, 16, 9999

## Patterns detected (fact-based). 6/13
- **Proof at every step**. Social proof (reviews / ratings / counts) present across most funnel steps. _(home: 9,583 reviews; p2: 9641 reviews; checkout: 10,000+ 5-star reviews)_
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(home: $299; p2: $299; checkout: $349)_
- **Per-unit price anchor**. Price reframed per serving / day / use to shrink perceived cost. _(home: $8.99/serving; p2: $8.99/serving; checkout: $8.99/serving)_
- **On-page review wall**. An embedded wall of customer reviews. _(p2: review widget)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: Frequently asked questions; checkout: Frequently asked questions)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(p2: 4.6
Based on 9641 reviews
Write A Review; checkout: 10,000+ 5-star reviews)_

## Proof language (harvested strings → templates)
- `{N} reviews`. e.g. "9,583 reviews", "9641 reviews"
- `limited time`. e.g. "LIMITED TIME", "limited time"

## Funnel facts
- Depth reached: 4 step(s) (single-page MVP capture)
- Proof points: 5 across 4 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.