saas · Aug 9, 2026

fissiblephone.com

20/100 Sparse

Scores above 9% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 3%.

2/11 tactics
2 steps
10 checks
4 flagged

How this was measured

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.

Measured by Roentgen 1.20.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Walk 14 links seen, 7 walkable, 1 matched, and we walked 2 pages.

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 2

What we recorded

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

▲ strongest

2 tactics

subscription

ComparisonFAQ

Pricing

▼ thinnest

1 tactic

$0 +10 more · subscription

Comparison

In their own words

29 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Fissible Phone — Customer-Owned Business Lines on iPhone
Meta description: Fissible Phone gives owners business numbers on iPhone using their own Twilio account, with native iOS calling, per-line call defense, transparent call outcomes, and AI voicemail summaries using your own AI key.
Headline: A Business Line You Can Trust and Keep
Section headings: Missed calls should not be a mysteryWhy I built Fissible PhoneA business phone layer built around ownershipReal app screens, built around owner workflowsDesigned for the real call flowThe business line that defends itselfVoicemail you can actually useOne app for every business you own+8 more, not shown
Buttons and links: IOS Request early access App StoreIOSRequest early access App StoreRequest early accessApp StoreGP Join Android waitlist Google PlayGPJoin Android waitlist Google PlayJoin Android waitlistGoogle Play

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of fissiblephone.com — **Nav**0% down the page

Hero section of fissiblephone.com — **Hero**1% down the page

FAQ section of fissiblephone.com — **FAQ**83% down the page

Footer section of fissiblephone.com — **Footer**98% down the page

What we found

2 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Friction reduction1 of 2

Answers buyer objections Is Fissible Phone available now? Is this a replacement for my personal phone number? Does

Value reinforcement1 of 2

Compares itself against alternatives Typical softphone Fissible Phone Connects to a number Runs o

What we didn’t find

9 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see9 of 11 applicable

Trusted-by logo wall 1050 of 1369 measured funnels run this

Free trial / freemium 974 of 1248 measured funnels run this

Pricing tiers 636 of 1248 measured funnels run this

Press / "as seen in" 448 of 1769 measured funnels run this

Demo / docs entry 440 of 1256 measured funnels run this

Lead-capture form 310 of 1256 measured funnels run this

Proof above the fold 292 of 1777 measured funnels run this

Usage / adoption proof 224 of 1369 measured funnels run this

Scarcity / urgency copy 94 of 1769 measured funnels run this

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

10 run · 4 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

Readability & contrast1 flagged

Text contrast (WCAG AA) needs workcontrast:text-contrast-wcag-aa

33% of measurable text passes WCAG AA. 4+ runs fail.

worst: “Bring your own Twilio + AI key” at 3.31:1 (12px, #7c3aed on #111111). needs 4.5:1

fix Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Mobile & tap targetsclear

Mobile viewport passesmobile:mobile-viewport

Responsive viewport meta is present.

Typography1 flagged

Body text size needs worktype:body-text-size

Smallest body text is 12px (base ~12px). below the ~16px readable floor.

fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.

Line length notetype:line-length

10 paragraphs run past ~95 characters per line.

fix Cap measure at ~60-75ch for comfortable reading.

Accessibility hygiene1 flagged

Weight & delivery1 flagged

Page weight not measurableweight:page-weight

At least 1.8 MB across 9 measurable resources, but 9 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

Render-blocking resources passesweight:render-blocking-resources

2 stylesheets/scripts in <head> block first paint.

fix Defer non-critical JS (defer/async) and inline only critical CSS.

Oversized images needs workweight:oversized-images

8 images are shipped at more than 2x the width shown.

“call-detail-dark.png” is 1206px wide, displayed at 310px

fix Serve responsive sizes (srcset/sizes) matching the rendered width.