saas · Oct 5, 2026

fleets.mridu-ai.com

4 conversion tactics detected

3 pages walked · measured by Roentgen 1.28.1

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How this was measured

Measured by Roentgen 1.28.1 on 2026-10-05. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Walk 17 links on the entry page, 7 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    4 conversion tactics detected, each backed by text on the page

    Answers buyer objections
    Is there a free trial?
    Offers a free trial or free tier
    Start free
    Shows customer logos or a trusted-by claim
    logo wall (6 distinct marks)

    + 1 more with evidence

    See all 4

  2. Not seen

    7 of 11 applicable tactics we checked for and did not see

    Pricing tiers
    Named plan tiers with per-month / per-seat pricing.
    Press / "as seen in"
    Media logos or an "as seen in / featured in" claim borrowing publication credib…
    Demo / docs entry
    A "book a demo" or documentation / API entry point.

    + 4 more

    See what we looked for

  3. Flagged

    6 of 15 build checks flagged, each with a fix

    Text contrast (WCAG AA)
    92% of measurable text passes WCAG AA. 4+ runs fail.
    Body text size
    Smallest sampled text is 10px, below the 13px floor this check uses.
    Oversized images
    6 images are shipped at more than 2x the width shown.

    + 3 more

    See the fixes

  4. Walked

    3 pages walked, Homepage / Lander to Sign Up

    Step 1
    Homepage / Lander
    Step 2
    Pricing
    Step 3
    Sign Up

    Walk it frame by frame

  5. In their words

    The headline: Your LinkedIn pipeline, run by an agent.

    Promise
    Fleets is an autonomous LinkedIn outreach agent. It finds the people worth talking to, writes to each one per…
    Prices shown
    ₹4999 · ₹12999 · ₹21999

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 3

What we recorded

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

3 tactics

₹4999 +2 more

Free trialNo cardLogo wall
Pricing
02

Pricing

▲ strongest
4 tactics

₹4999 +2 more

FAQFree trialNo cardLogo wall
Sign Up
03

Sign Up

▼ thinnest
2 tactics
Free trialNo card

In their own words

34 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Fleets by Mridu | Your LinkedIn pipeline, run by an agent
Meta description
Fleets is an autonomous LinkedIn outreach agent. It finds the people worth talking to, writes to each one personally, and carries the first replies — running on your own account, in your voice.
Headline
Your LinkedIn pipeline, run by an agent.
Section headings
One agent, the whole top of the funnel.Written for one person, not ten thousand.Live in an afternoon.It's your account. You keep the keys.Don't want to risk your own LinkedIn?Priced per profile, not per seat.Questions people actually ask.Stop writing the same message for the hundredth time.+8 more, not shown
Buttons and links
ResourcesContact SalesBook a callIs this safe for my LinkedIn account?Do I have to use my own LinkedIn account?Do you see my LinkedIn password?What actually happens during the 7-day trial?Can I read the messages before they go out?What if someone asks a question the agent can't answer?How do I cancel?+2 more, not shown
Prices on the page
₹4999₹12999₹21999

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of fleets.mridu-ai.com
Nav0% down the page
Hero section of fleets.mridu-ai.com
Hero1% down the page
FAQ section of fleets.mridu-ai.com
FAQ74% down the page
Footer section of fleets.mridu-ai.com
Footer92% down the page

What we found

4 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection1 of 2

Answers buyer objections Is there a free trial?

proof1 of 4

Shows customer logos or a trusted-by claim logo wall (6 distinct marks)

offer1 of 2

Offers a free trial or free tier Start free

checkout1 of 2

Lead-capture form emailAddress, password

What we didn’t find

7 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see7 of 11 applicable

Pricing tiers 873 of the 1,673 SaaS funnels we checked
Press / "as seen in" 642 of the 2,417 funnels we checked
Demo / docs entry 575 of the 1,683 funnels we checked
Us-vs-them comparison 441 of the 2,420 funnels we checked
Proof above the fold 381 of the 2,420 funnels we checked
Usage / adoption proof 289 of the 2,043 funnels we checked
Scarcity / urgency copy 125 of the 2,417 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

15 run · 6 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

6 of 14 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

92% of measurable text passes WCAG AA. 4+ runs fail.

worst: “Sent by the agent · Tue 10:24” at 3.2:1 (12px, #8b8a85 on #f6f6f4). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest sampled text is 10px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Oversized images

weight:oversized-images

6 images are shipped at more than 2x the width shown.

“fleets-by-mridu-ai.svg?variant=featured&” is 590px wide, displayed at 197px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Landmark regions

structure:landmark-regions

No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Input types

forms:input-types

1 field uses type="text" for email or phone. mobile keyboards will not adapt.

“emailAddress”

FixUse type="email" / type="tel" so phones show the right keyboard.

Tap-target size (mobile)

mobile:tap-target-size-mobile

50 of 74 interactive targets are under 44×44px on mobile.

smallest: “Show password” at 32×26px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing3

Line length

7 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Heading levels

3 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels

Not measurable1

Page weight

At least 2.4 MB across 57 measurable resources, but 90 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear5

Mobile viewport · Language declared · Image alt text · Render-blocking resources · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
accent#ebebe8
bg#ffffff
surface#fbfbfa
text#5f5e5b
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox44px
Jumps over the lazy dog32px
A subheading in their voice20px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
10pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
19pxAa
20pxAa
32pxAa
44pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Plus Jakarta Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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