Body text size
type:Smallest body text is 12px (base ~24px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
1 tactic
saas · Aug 3, 2026
fly.io
30/100 Sparse
Scores higher than 19% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 11%.
How this was measured
Measured by Roentgen 1.18 on 2026-08-03. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 30 · mobile 30.
Walk 67 links on the entry page, 50 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.
What we recorded
Progress
3 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 3 scans
Same 3 conversion tactics detected since 2026-07-30.
- 3 tactics 2026-07-30
- 3 tactics 2026-08-02
- 3 tactics 2026-08-03
The funnel, frame by frame
3 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
20 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Computers for agents · Fly
- Headline
Computers for agents
- Section headings
Machines that Remember
A Real Durable Filesystem
Nothing to Manage
Grow without drama
A Connection to Everything
Teams building on Fly.io
Support that knows the stack
Coding Agents
+7 more, not shown- Buttons and links
Get Started
Start with Sprites
Sign up
What we found
3 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionOffer clarity1 of 1
Makes the pricing ladder explicit
$29/mo, $99/mo
Action path1 of 4
Offers a demo or docs entry point
docs link
Trust & proof1 of 2
Shows customer logos or a trusted-by claim
trusted by
What we didn’t find
8 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see8 of 11 applicable
FAQ / objection handling
1,302 of the 1,968 funnels we checked
Free trial / freemium
1,084 of the 1,385 SaaS funnels we checked
Press / "as seen in"
508 of the 1,960 funnels we checked
Lead-capture form
342 of the 1,393 funnels we checked
Us-vs-them comparison
332 of the 1,968 funnels we checked
Proof above the fold
314 of the 1,968 funnels we checked
Usage / adoption proof
237 of the 1,539 funnels we checked
Scarcity / urgency copy
101 of the 1,960 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
15 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion4 of 14 measured checks need work1 could not be measured — not counted either way
Line height
type:Body line-height is 1.25×. tight enough to hurt readability.
FixSet body line-height to ~1.4-1.6×.
Oversized images
weight:18 images are shipped at more than 2x the width shown.
“hero-shapes-4953dfbdc99552f9505b0f9420e4” is 3600px wide, displayed at 1440px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:116 of 146 interactive targets are under 44×44px on mobile.
smallest: “Sign in” at 44×17px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing6
Line length
3 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Image alt text
1 of 36 content images (3%) have no alt attribute.
FixAdd descriptive alt to content images; alt="" for purely decorative ones.
a11y:Link text
3 links use generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Landmark regions
No <header> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
structure:Keyboard reachability
4 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Not measurable1
Page weight
At least 2.5 MB across 75 measurable resources, but 26 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear4
Text contrast (WCAG AA) · Mobile viewport · Language declared · Render-blocking resources
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#191034
accent#191034
bg#ffffff
surface#f4f6eb
text#686082
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox120px
Jumps over the lazy dog48px
A subheading in their voice40px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
15pxAa
16pxAa
17pxAa
18pxAa
19pxAa
21pxAa
22pxAa
24pxAa
40pxAa
48pxAa
120pxAa
WEIGHTS
Aa325
Aa450
Aa500
Aa575
FAMILIES
Mackinac · Fricolage Grotesque
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
X-ray a funnel
