Body text size
type:Smallest sampled text is 10px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
3 tactics
1 proof point
saas · Sep 28, 2026
foundercrm.app
We found more conversion tactics here than on 24% of the 1,301 multi-step SaaS funnels we have measured.
4 conversion tactics detected
2 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-28. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,705 multi-step funnels, more conversion tactics than 35% of them.
Walk 58 links on the entry page, 30 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
4 conversion tactics detected, each backed by text on the page
- Offers a free trial or free tier
no credit card
- Offers a demo or docs entry point
docs link
- Signals scarcity without a live clock
2 today
+ 1 more with evidence
-
Not seen
7 of 11 applicable tactics we checked for and did not see
- FAQ / objection handling
- An accordion / FAQ block answering objections.
- Trusted-by logo wall
- Customer/company logos or a "trusted by / used by" claim.
- Pricing tiers
- Named plan tiers with per-month / per-seat pricing.
+ 4 more
-
Flagged
3 of 13 build checks flagged, each with a fix
- Body text size
- Smallest sampled text is 10px, below the 13px floor this check uses.
- Oversized images
- 20 images are shipped at more than 2x the width shown.
- Tap-target size (mobile)
- 68 of 117 interactive targets are under 44×44px on mobile.
-
Walked
2 pages walked, Homepage / Lander to Product Hunt Crm
- Step 1
- Homepage / Lander
- Step 2
- Product Hunt Crm
-
In their words
The headline:
A free Chrome extension that goes and finds your leads for you.
- Promise
A free Chrome extension that finds people to message on X, Product Hunt and Reddit. No signup, no credit card…
What we recorded
The funnel, frame by frame
2 steps walkedIn their own words
29 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Founder CRM
- Meta description
A free Chrome extension that finds people to message on X, Product Hunt and Reddit. No signup, no credit card. You write every message.
- Headline
A free Chrome extension that goes and finds your leads for you.
- Section headings
7 to do.
Describe your customer once. It goes and finds them.
Everyone it finds lands in a CRM on your own laptop.
Add anyone from anywhere, and read your history in the side panel.
A daily action list, and follow-ups that come back on the day.
It drives your own Chrome, signed in as you.
Free, local, and yours to take apart.
Guides, install, and the pages people search for.
+4 more, not shown- Buttons and links
LIVE @julesharlan Open
Jules Harlan Follow up · after last DM Today
Nia Calder Follow up · beta invite Today
Otto Voss First message · PH #12 Tomorrow
Sable Quinn Reply · intro thread Tomorrow
Remy Cole First message · r/SaaS thread Tomorrow
Ivo Maren Follow up · demo ask Tomorrow
Tess Alden First message · PH #4 Tomorrow
ACTIONS
PEOPLE
+2 more, not shown
Sections
3 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
4 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionproof1 of 4
Shows press logos or an as-seen-in claim
featured on
offer1 of 2
Offers a free trial or free tier
no credit card
checkout1 of 2
Offers a demo or docs entry point
docs link
urgency1 of 1
Signals scarcity without a live clock
2 today
What we didn’t find
7 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see7 of 11 applicable
FAQ / objection handling
1,541 of the 2,334 funnels we checked
Trusted-by logo wall
1,419 of the 1,947 funnels we checked
Pricing tiers
848 of the 1,623 SaaS funnels we checked
Lead-capture form
415 of the 1,631 funnels we checked
Us-vs-them comparison
413 of the 2,334 funnels we checked
Proof above the fold
343 of the 2,334 funnels we checked
Usage / adoption proof
272 of the 1,947 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
13 run · 3 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion3 of 12 measured checks need work1 could not be measured — not counted either way
Oversized images
weight:20 images are shipped at more than 2x the width shown.
“featured-badge.png?v=2” is 600px wide, displayed at 200px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:68 of 117 interactive targets are under 44×44px on mobile.
smallest: “Docs” at 33×20px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing3
Line length
23 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Heading levels
1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Label in name
19 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Not measurable1
Page weight
At least 0.9 MB across 40 measurable resources, but 41 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear6
Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Render-blocking resources · Inline validation
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#1c1c1e
bg#f2f2f0
surface#f5f5f3
text#a3a3a0
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox60px
Jumps over the lazy dog42px
A subheading in their voice36px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
18pxAa
20pxAa
36pxAa
42pxAa
60pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa650
Aa700
FAMILIES
Archivo
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
