saas · Sep 12, 2026

echorelay.dev

We found more conversion tactics here than on 44% of the 1,350 multi-step SaaS funnels we have measured.

5 conversion tactics detected

4 pages walked · measured by Roentgen 1.27.0

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-12. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,781 multi-step funnels, more conversion tactics than 54% of them.

Walk 27 links on the entry page, 22 walkable. 2 matched a funnel step; we captured 4 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    5 conversion tactics detected, each backed by text on the page

    Compares itself against alternatives
    comparison grid: 42 rows
    Offers a free trial or free tier
    Start free
    Makes the pricing ladder explicit
    free, $19/mo

    + 2 more with evidence

    See all 5

  2. Not seen

    6 of 11 applicable tactics we checked for and did not see

    FAQ / objection handling
    An accordion / FAQ block answering objections.
    Trusted-by logo wall
    Customer/company logos or a "trusted by / used by" claim.
    Press / "as seen in"
    Media logos or an "as seen in / featured in" claim borrowing publication credib…

    + 3 more

    See what we looked for

  3. Flagged

    2 of 11 build checks flagged, each with a fix

    Body text size
    Smallest sampled text is 12px, below the 13px floor this check uses.
    Tap-target size (mobile)
    166 of 193 interactive targets are under 44×44px on mobile.

    See the fixes

  4. Walked

    4 pages walked, Homepage / Lander to Compare

    Step 1
    Homepage / Lander
    Step 2
    Pricing
    Step 3
    Use Cases

    + 1 more step

    Walk it frame by frame

  5. In their words

    The headline: Minutes to integrate. Seconds to change.

    Promise
    Describe your API integration once and we run it. No code, no deployments, no downtime. Mapping, retries and…
    Prices shown
    $ 0

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 4

What we recorded

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▼ thinnest
2 tactics

$0

Free trialDemo / docs
Pricing
02

Pricing

3 tactics

$0.04 +5 more  ·  subscription

Free trialPricing tiersDemo / docs
Use Cases
03

Use Cases

3 tactics
Free trialNo cardDemo / docs
Compare
04

Compare

▲ strongest
4 tactics

$0 +2 more  ·  50% off  ·  subscription  ·  1 proof point

ComparisonTrust badgesFree trialDemo / docs

In their own words

19 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
EchoRelay · Managed API integrations, minutes to set up
Meta description
Describe your API integration once and we run it. No code, no deployments, no downtime. Mapping, retries and shielding included. Free to start, no card.
Headline
Minutes to integrate. Seconds to change.
Section headings
Change the mapping. Not your application.One request. Every target.Your exposure ends here.Always on. In public.Start free. Grow when you need to.Queued deliverySynchronous deliveryStreaming+1 more, not shown
Buttons and links
SubscribeEURUSDPLNStart freePrepaid Buy credits once, spend at your own pace.
Prices on the page
$ 0

Sections

3 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of echorelay.dev
Nav0% down the page
Hero section of echorelay.dev
Hero1% down the page
Footer section of echorelay.dev
Footer91% down the page

What we found

5 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection1 of 2

Compares itself against alternatives comparison grid: 42 rows

offer2 of 2

Offers a free trial or free tier Start free
Makes the pricing ladder explicit free, $19/mo

checkout2 of 2

Offers a demo or docs entry point Read the docs
Lead-capture form email, checkbox

What we didn’t find

6 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see6 of 11 applicable

FAQ / objection handling 1,615 of the 2,420 funnels we checked
Trusted-by logo wall 1,484 of the 2,043 funnels we checked
Press / "as seen in" 642 of the 2,417 funnels we checked
Proof above the fold 381 of the 2,420 funnels we checked
Usage / adoption proof 289 of the 2,043 funnels we checked
Scarcity / urgency copy 125 of the 2,417 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

11 run · 2 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

2 of 9 measured checks need work2 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest sampled text is 12px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Tap-target size (mobile)

mobile:tap-target-size-mobile

166 of 193 interactive targets are under 44×44px on mobile.

smallest: “Scroll to see more” at 24×28px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing2

Line length

15 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Oversized images

1 image is shipped at more than 2x the width shown.

FixServe responsive sizes (srcset/sizes) matching the rendered width.

weight:oversized-images

Not measurable2

Text contrast (WCAG AA)

All 25 sampled text runs sit over images or gradients. effective contrast is not computable.

contrast:text-contrast-wcag-aa
Page weight

At least 0.1 MB across 29 measurable resources, but 24 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear5

Mobile viewport · Language declared · Image alt text · Render-blocking resources · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
accent#ffffff
bg#ffffff
surface#ffffff
text#000000
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox128px
Jumps over the lazy dog72px
A subheading in their voice64px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
12pxAa
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
30pxAa
36pxAa
48pxAa
64pxAa
72pxAa
128pxAa
WEIGHTS
Aa300
Aa400
Aa500
Aa600
FAMILIES
ui-sans-serif
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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