saas · Aug 9, 2026

echorelay.dev

40/100 Thin

Scores above 36% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 24%.

3/11 tactics
3 steps
10 checks
1 flagged

How this was measured

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.

Measured by Roentgen 1.20.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Walk 29 links seen, 25 walkable, 2 matched, and we walked 3 pages.

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 3

What we recorded

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

3 tactics

Free trialNo cardDemo / docs

Pricing

3 tactics

$0.04 +5 more · subscription

Free trialPricing tiersDemo / docs

Use Cases

3 tactics

Free trialNo cardDemo / docs

In their own words

18 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: EchoRelay · Managed API integrations, minutes to set up
Meta description: Describe your API integration once and we run it. No code, no deployments, no downtime. Mapping, retries and shielding included. Free to start, no card.
Headline: Minutes to integrate. Seconds to change.
Section headings: Change the mapping. Not your application.One request. Every target.Your exposure ends here.Always on. In public.Start free. Grow when you need to.Queued deliverySynchronous deliveryStreaming+1 more, not shown
Buttons and links: EURUSDPLNStart freePrepaid Buy credits once, spend at your own pace.
Prices on the page: $ 0

Sections

3 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of echorelay.dev — **Nav**6% down the page

Hero section of echorelay.dev — **Hero**1% down the page

Footer section of echorelay.dev — **Footer**93% down the page

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measured

No credit card element — **No credit card**“No credit card required.”

What we found

3 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Offer clarity1 of 1

Makes the pricing ladder explicit free, $19/mo

Action path2 of 4

Offers a free trial or free tier Start free

Offers a demo or docs entry point Read the docs

Friction reduction1 of 2

Offers a free trial or free tier Start free

What we didn’t find

8 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see8 of 11 applicable

FAQ / objection handling 1175 of 1777 measured funnels run this

Trusted-by logo wall 1050 of 1369 measured funnels run this

Press / "as seen in" 448 of 1769 measured funnels run this

Lead-capture form 310 of 1256 measured funnels run this

Us-vs-them comparison 304 of 1777 measured funnels run this

Proof above the fold 292 of 1777 measured funnels run this

Usage / adoption proof 224 of 1369 measured funnels run this

Scarcity / urgency copy 94 of 1769 measured funnels run this

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

10 run · 1 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

Readability & contrastclear

Text contrast (WCAG AA) not measurablecontrast:text-contrast-wcag-aa

All 15 sampled text runs sit over images or gradients. effective contrast is not computable.

Mobile & tap targetsclear

Mobile viewport passesmobile:mobile-viewport

Responsive viewport meta is present.

Typography1 flagged

Body text size needs worktype:body-text-size

Smallest body text is 12px (base ~24px). below the ~16px readable floor.

fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.

Line length notetype:line-length

15 paragraphs run past ~95 characters per line.

fix Cap measure at ~60-75ch for comfortable reading.

Accessibility hygieneclear

Weight & deliveryclear

Page weight not measurableweight:page-weight

At least 0.0 MB across 9 measurable resources, but 21 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

Render-blocking resources passesweight:render-blocking-resources

1 stylesheet/script in <head> block first paint.

fix Defer non-critical JS (defer/async) and inline only critical CSS.

Oversized images noteweight:oversized-images

1 image is shipped at more than 2x the width shown.

“google-play.png” is 646px wide, displayed at 186px

fix Serve responsive sizes (srcset/sizes) matching the rendered width.