saas · Sep 29, 2026

foundrlist.com

We found more conversion tactics here than on 23% of the 1,350 multi-step SaaS funnels we have measured.

4 conversion tactics detected

3 pages walked · measured by Roentgen 1.28.1

4 conversion tactics detected
3 pages captured
14 UX checks
5 flagged

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How this was measured

Measured by Roentgen 1.28.1 on 2026-09-29. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,781 multi-step funnels, more conversion tactics than 34% of them.

Walk 232 links on the entry page, 224 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.

The short version, in 5 parts

Proven on the page
4 conversion tactics detected, each backed by text on the page

Offers a free trial or free tier
free trial
Shows customer logos or a trusted-by claim
logos: PRASIT GHOSH, Suresh Chaudhary, Reggie Paul, Sharyph
Puts a number on adoption
18,000+ builders

+ 1 more with evidence

See all 4
Not seen
7 of 11 applicable tactics we checked for and did not see

FAQ / objection handling
An accordion / FAQ block answering objections.
Pricing tiers
Named plan tiers with per-month / per-seat pricing.
Demo / docs entry
A "book a demo" or documentation / API entry point.

+ 4 more

See what we looked for
Flagged
6 of 15 build checks flagged, each with a fix

Text contrast (WCAG AA)
93% of measurable text passes WCAG AA. 1+ runs fail.
Body text size
Smallest sampled text is 9px, below the 13px floor this check uses.
Named controls
103 buttons/links have no accessible name (icon-only, no aria-label).

+ 3 more

See the fixes
Walked
3 pages walked, Home to Product

Step 1
Home
Step 2
Pricing
Step 3
Product

Walk it frame by frame
In their words
The headline: Home : this week's startup launches on FoundrList

Promise
Discover weekly startup launches, list your SaaS, and connect with founders & indie makers. FoundrList is the…
Prices shown
€3.99 · $49

Read every quote

Scan

What we recorded

Progress

2 scans

this funnel’s coverage score across measured re-scans

measured

1 more tactic detected 3 → 4 across 2 scans since 2026-08-09. The ruleset changed in this window, so part of this may be our detection improving rather than the page changing.

3 tactics 2026-08-09
→
4 tactics 2026-09-29

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Home

3 tactics

€3.99 +1 more · subscription

Free trialLogo wallUsage proof

Pricing

▲ strongest

4 tactics

Sticky CTATrust badgesPressNo card

Product

▼ thinnest

2 tactics

€3.99 +3 more · 1 proof point

Free shippingLogo wall

In their own words

16 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Home | FoundrList
Meta description: Discover weekly startup launches, list your SaaS, and connect with founders & indie makers. FoundrList is the social network built for builders, not algorithms.
Headline: Home : this week's startup launches on FoundrList
Section headings: KwipProcess Streetglp1.healthPromote Your Product & Reach thousands of developers!TraffiklistWizstarArkWardenWeGravel.com
Buttons and links: FeedbackWeek 40, 2026Launch
Prices on the page: €3.99$49

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measured

No credit card element — **No credit card**“No credit card required”

What we found

4 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

proof3 of 4

Shows customer logos or a trusted-by claim logos: PRASIT GHOSH, Suresh Chaudhary, Reggie Paul, Sharyph

Puts a number on adoption 18,000+ builders

Shows press logos or an as-seen-in claim featured on

offer1 of 2

Offers a free trial or free tier free trial

What we didn’t find

7 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see7 of 11 applicable

FAQ / objection handling 1,615 of the 2,420 funnels we checked

Pricing tiers 873 of the 1,673 SaaS funnels we checked

Demo / docs entry 575 of the 1,683 funnels we checked

Us-vs-them comparison 441 of the 2,420 funnels we checked

Lead-capture form 437 of the 1,683 funnels we checked

Proof above the fold 381 of the 2,420 funnels we checked

Scarcity / urgency copy 125 of the 2,417 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

15 run · 6 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

6 of 14 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

93% of measurable text passes WCAG AA. 1+ runs fail.

worst: “Best value” at 1.03:1 (10px, #ffffff on #fbfbfb). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest sampled text is 9px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Render-blocking resources

weight:render-blocking-resources

32 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Oversized images

weight:oversized-images

81 images are shipped at more than 2x the width shown.

“avatar.webp” is 1280px wide, displayed at 16px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

259 of 472 interactive targets are under 44×44px on mobile.

smallest: “Kwip” at 53×19px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing5

Line length

5 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Landmark regions

No <footer> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

structure:landmark-regions

Not measurable1

Page weight

At least 2.3 MB across 233 measurable resources, but 225 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear3

Mobile viewport · Language declared · Image alt text

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

accent#ffffff

bg#ffffff

surface#fafafa

text#6e6e73

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox36px

Jumps over the lazy dog30px

A subheading in their voice24px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

9pxAa

10pxAa

11pxAa

12pxAa

13pxAa

14pxAa

16pxAa

18pxAa

24pxAa

30pxAa

36pxAa

WEIGHTS

Aa300

Aa400

Aa500

Aa600

Aa700

FAMILIES

Geist

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 10 layers

layers we ran on this funnel that came back empty

measured

Sections — structural bands identified on this funnel, cropped from its own capture

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

Machine version → JSON bundle Markdown brief Design tokens llms.txt