affiliate · Sep 16, 2026

fox.com

We found more conversion tactics here than on 60% of the 84 multi-step affiliate funnels we have measured.

4 conversion tactics detected

4 pages walked · measured by Roentgen 1.27.0

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-16. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 10 that apply to an affiliate funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,781 multi-step funnels, more conversion tactics than 34% of them.

Walk 220 links on the entry page, 184 walkable. 2 matched a funnel step; we captured 4 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    4 conversion tactics detected, each backed by text on the page

    Answers buyer objections
    Frequently Asked Questions
    Shows customer logos or a trusted-by claim
    logos: The Gronk & Jules Show, FOX Sports, The Joel Klatt Show, FS1, First Things First
    Ranks options in a best-of list
    ranked list

    + 1 more with evidence

    See all 4

  2. Not seen

    6 of 10 applicable tactics we checked for and did not see

    Us-vs-them comparison
    A comparison table framing the brand against alternatives.
    Proof above the fold
    Social proof rendered within the first viewport on at least one step.
    Usage / adoption proof
    A count of developers / teams / companies / stars using the product.

    + 3 more

    See what we looked for

  3. Flagged

    6 of 15 build checks flagged, each with a fix

    Body text size
    Smallest sampled text is 10px, below the 13px floor this check uses.
    Line height
    Body line-height is 1.26×, tight enough to hurt readability.
    Render-blocking resources
    17 stylesheets/scripts in <head> block first paint.

    + 3 more

    See the fixes

  4. Walked

    4 pages walked, Sports to Football Nfl Watch Atlanta…

    Step 1
    Sports
    Step 2
    Football Nfl
    Step 3
    Football College Football

    + 1 more step

    Walk it frame by frame

  5. In their words

    The headline: Sports

    Promise
    The biggest moments in sports, streaming live on FOX One. From the NFL and MLB on FOX, to Big Noon Kickoff an…
    Prices shown
    $80,000

    Read every quote

Captured Sports
Step 1 · Sports1 / 4

What we recorded

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Sports
01

Sports

1 tactic

$80,000

Logo wall
Football Nfl
02

Football Nfl

3 tactics

$39.99  ·  subscription

FAQFree trialLogo wall
Football College Football
03

Football College Football

▲ strongest
4 tactics

$80,000 +1 more  ·  subscription

FAQPressFree trialLogo wall
Football Nfl Watch Atlanta Falcons Vs Pittsburgh Steelers Sep 13 2026
04

Football Nfl Watch Atlanta Falcons Vs Pittsburgh Steelers Sep 13 2026

▼ thinnest
1 tactic
Free trial

In their own words

23 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Stream Live Sports NFL, College Football, MLB and More | FOX One
Meta description
The biggest moments in sports, streaming live on FOX One. From the NFL and MLB on FOX, to Big Noon Kickoff and everything in between, FOX One brings it all together in one place.
Headline
Sports
Section headings
WATCH 3 DAYS FREEHerd Hierarchy for Week 2: Chiefs back, Bears climb, Who will be on top this week? | The HerdBears SHOULD TERRIFY the rest of the NFL with big win, EVERYTHING went wrong for Chargers? | FTFTom Brady & Crew React: Fly Eagles Fly, Bear Down, Lions Dub & Vikings Rally Without Kyler MurrayTom Brady’s LFG Player of the Game: Philadelphia Eagles’ Zack Baun 🏆 Week 1No. 11 Oklahoma Sooners vs Michigan Wolverines Highlights 🏈 FOX College FootballPostgame Press Conference: Eagles’ Jalen Hurts & HC Nick Sirianni on Week 1 Win vs CommandersPostgame Press Conference: Bears' Caleb Williams, Ben Johnson & more on high-scoring win vs Panthers+1 more, not shown
Buttons and links
Skip to main contentSign InTV Provider
Prices on the page
$80,000

Sections

2 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of fox.com
Nav0% down the page
Footer section of fox.com
Footer85% down the page

What we found

4 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection1 of 2

Answers buyer objections Frequently Asked Questions

proof2 of 5

Shows customer logos or a trusted-by claim logos: The Gronk & Jules Show, FOX Sports, The Joel Klatt Show, FS1, First Things First
Shows press logos or an as-seen-in claim featured in

offer1 of 1

Ranks options in a best-of list ranked list

What we didn’t find

6 of 10 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see6 of 10 applicable

Us-vs-them comparison 441 of the 2,420 funnels we checked
Proof above the fold 381 of the 2,420 funnels we checked
Usage / adoption proof 289 of the 2,043 funnels we checked
Scarcity / urgency copy 125 of the 2,417 funnels we checked
Affiliate disclosure 35 of the 146 affiliate funnels we checked
Outbound offer CTAs 6 of the 146 affiliate funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

15 run · 6 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

6 of 14 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest sampled text is 10px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Line height

type:line-height

Body line-height is 1.26×, tight enough to hurt readability.

FixSet body line-height to ~1.4-1.6×.

Render-blocking resources

weight:render-blocking-resources

17 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Oversized images

weight:oversized-images

593 images are shipped at more than 2x the width shown.

“ip1v1cs4wwgipj7a.jpg?downsize=660%3A*” is 660px wide, displayed at 280px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Landmark regions

structure:landmark-regions

No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Tap-target size (mobile)

mobile:tap-target-size-mobile

84 of 129 interactive targets are under 44×44px on mobile.

smallest: “Search” at 24×24px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing4

Heading levels

1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels
Label in name

432 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.

FixMake the accessible name start with the visible label text.

a11y:label-in-name
Keyboard reachability

130 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Not measurable1

Page weight

At least 4.1 MB across 344 measurable resources, but 439 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear4

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
accent#0d1518
bg#ffffff
surface#f1f1f1
text#ffffff
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox25px
Jumps over the lazy dog22px
A subheading in their voice19px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
19pxAa
22pxAa
25pxAa
WEIGHTS
Aa300
Aa400
Aa500
FAMILIES
Fox Sans · Fox Sans Bold
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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