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4 tactics
$0 · subscription
saas · Aug 9, 2026
freeroomplanner.com
We found more conversion tactics here than on 42% of the 324 entry-page SaaS captures we have measured.
3 conversion tactics detected
1 page walked · measured by Roentgen 1.20.1
Walk 17 links seen, 16 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.
How this was measured
Measured by Roentgen 1.20.1 on 2026-08-09. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 640 entry-page captures, more conversion tactics than 61% of them.
The short version, in 4 parts
-
Proven on the page
3 conversion tactics detected, each backed by text on the page
- Answers buyer objections
Frequently asked questions
- Puts proof in the first viewport
★★★★★
- Offers a free trial or free tier
Free forever
-
Not seen
8 of 11 applicable tactics we checked for and did not see
- Trusted-by logo wall
- Customer/company logos or a "trusted by / used by" claim.
- Pricing tiers
- Named plan tiers with per-month / per-seat pricing.
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
+ 5 more
-
Flagged
2 of 12 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 86% of measurable text passes WCAG AA. 4+ runs fail.
- Tap-target size (mobile)
- 13 of 28 interactive targets are under 44×44px on mobile.
-
In their words
The headline:
Draw your room. Shareyourplan.
- Promise
Draw an accurate floor plan in minutes. Snap-to-grid walls, 30+ furniture items, live measurements. Free, for…
- Prices shown
- $0
What we recorded
The funnel, frame by frame
1 step walked
In their own words
29 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Free Room Planner — Draw Your Floor Plan, No Sign-Up
- Meta description
Draw an accurate floor plan in minutes. Snap-to-grid walls, 30+ furniture items, live measurements. Free, forever. No email or download required.
- Headline
Draw your room. Shareyourplan.
- Section headings
Your plan, now in 3D
Blank page to shared plan in three steps
People who briefed the pros with a plan
Everything a homeowner needs — nothing they don't
Skip the sign-up wall and the CAD learning curve
One tool for every home project
Room-specific planning tools
Frequently asked questions
+8 more, not shown- Buttons and links
m
ft
Is Free Room Planner really free? +
Do I need to give my email? +
Does it work on mobile? +
Do I need to install anything? +
Is it accurate enough to share with a professional? +
Start drawing
Start drawing — free
- Prices on the page
$0
Sections
3 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
3 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection1 of 2
Answers buyer objections
Frequently asked questions
proof1 of 4
Puts proof in the first viewport
★★★★★
offer1 of 2
Offers a free trial or free tier
Free forever
What we didn’t find
8 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see8 of 11 applicable
Trusted-by logo wall
1,484 of the 2,043 funnels we checked
Pricing tiers
873 of the 1,673 SaaS funnels we checked
Press / "as seen in"
642 of the 2,417 funnels we checked
Demo / docs entry
575 of the 1,683 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Lead-capture form
437 of the 1,683 funnels we checked
Usage / adoption proof
289 of the 2,043 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
12 run · 2 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion2 of 11 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:86% of measurable text passes WCAG AA. 4+ runs fail.
worst: “3D View” at 1.05:1 (13px, #ffffff on #f8fafc). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Tap-target size (mobile)
mobile:13 of 28 interactive targets are under 44×44px on mobile.
smallest: “ft” at 14×21px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing4
Line length
1 paragraph runs past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Oversized images
1 image is shipped at more than 2x the width shown.
FixServe responsive sizes (srcset/sizes) matching the rendered width.
weight:Landmark regions
No <main> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
structure:Not measurable1
Page weight
At least 0.1 MB across 3 measurable resources, but 3 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear5
Mobile viewport · Body text size · Language declared · Image alt text · Render-blocking resources
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#0f172a
accent#0f172a
bg#ffffff
surface#f8fafc
text#475569
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox60px
Jumps over the lazy dog42px
A subheading in their voice26px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
21pxAa
22pxAa
26pxAa
42pxAa
60pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
General Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
