saas · Oct 15, 2026

get-facet.com

We found more conversion tactics here than on 67% of the 1,450 multi-step SaaS funnels we have measured.

6 conversion tactics detected

4 pages walked · measured by Roentgen 1.29.0

4 pages captured
14 UX checks
3 flagged

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Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 4

How this was measured

Every figure on this page was read off the live site by Roentgen 1.29.0 on 2026-10-15, a script that reads page structure, computed CSS and matched text. No AI judgment, nothing estimated, and a capture’s numbers stay as read.

Detection coverage, not a verdict. A low count means we did not detect those patterns, not that the funnel is weak.

Links on the entry page39 links
Walkable, same site31 links
Matched a funnel step3 links
Pages captured, entry page included4 pages

What we found

6 of 11 applicable

get-facet.com shows 6 of the 11 tactics that apply to a SaaS funnel, and we did not see the other 5.

Proven on the page · 6

Compares itself against alternatives comparison grid: 68 rows

Shows customer logos or a trusted-by claim logo wall (9 distinct marks)

Offers a free trial or free tier free trial

Makes the pricing ladder explicit $6.00/mo, free, $99.00/mo

Offers a demo or docs entry point Documentation

Lead-capture form select, select, plan, plan

Not seen on any step reached · 5

FAQ / objection handling 1,746 of the 2,586 funnels we checked

Press / "as seen in" 655 of the 2,583 funnels we checked

Proof above the fold 419 of the 2,586 funnels we checked

Usage / adoption proof 299 of the 2,196 funnels we checked

Scarcity / urgency copy 135 of the 2,583 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

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The funnel, frame by frame

4 steps walked

We walked 4 pages. Pricing runs the most named tactics (6), and Features runs the fewest (3).

Homepage / Lander

5 tactics

$6.00 +9 more · SAVE 17% · subscription · 1 proof point

Trust badgesFree trialLogo wallPricing tiersDemo / docs

Features

3 tactics · fewest on this funnel

subscription

Free trialLogo wallDemo / docs

Pricing

6 tactics · most on this funnel

$60.00 +18 more · subscription

ComparisonTrust badgesFree trialLogo wallPricing tiersDemo / docs

Signup

4 tactics

$60.00 +2 more

Trust badgesFree trialLogo wallDemo / docs

Also captured on mobile, 4 steps.

In their own words

41 quoted

Their headline: “Your courses, members and newsletter, on your own site.”

Their description: “Build your site, courses, newsletter, community and checkout in one creator platform, on your domain and connected to your Stripe account.”

All 41 quoted strings: title, description, headings, buttons and prices

Page title: Facet Cloud: Courses, Members and Newsletter in One Place
Meta description: Build your site, courses, newsletter, community and checkout in one creator platform, on your domain and connected to your Stripe account.
Headline: Your courses, members and newsletter, on your own site.
Section headings: Portfolio, resume, links page, blogSee Facet in action.Cancel the other five subscriptions.One domain. A page for every visitor.From blank to earning.Your site, courses, audience and sales in one platform.Sell through your Stripe. Keep the customer.Nine sites. One platform.+7 more, not shown
Buttons and links: Portfolio, resume, links page, blogCourses with quizzes, drip, and progressCommunity spaces: feed, moderation, realtimeTiered paywall + membership subscriptionsPodcast hostingLoad videoMONTHLYYEARLY SAVE 17%Cookie settingsClaim your site+2 more, not shown
Prices on the page: $6.00$99.00$100$0$5.00$60.00$12.50$150.00+2 more, not shown

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Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

Nav section of get-facet.com — **Nav**0% down the page

Hero section of get-facet.com — **Hero**1% down the page

Pricing section of get-facet.com — **Pricing**50% down the page

Footer section of get-facet.com — **Footer**92% down the page

How well it’s built

14 run · 3 flagged

3 of 13 measured checks need work, and each comes with its fix

1 could not be measured, not counted either way

3 Need work
4 Worth knowing
6 Clear
1 Not measurable

Body text size
Smallest sampled text is 9px, below the 13px floor this check uses.

Keep body copy ≥15-16px; reserve sub-13px for fine print only.
What this measures
Oversized images
20 images are shipped at more than 2x the width shown.
“kilnroom.webp” is 1200px wide, displayed at 428px

Serve responsive sizes (srcset/sizes) matching the rendered width.
What this measures
Tap-target size (mobile)
32 of 221 interactive targets are under 44×44px on mobile.
smallest: “Terms” at 40×16px

Give tappable controls a ≥44×44px hit area. the touch minimum.
What this measures

4 worth knowing, 6 clear, 1 not measurable

Worth knowing4

Line length
19 paragraphs run past ~95 characters per line.

Cap measure at ~60-75ch for comfortable reading.
What this measures
Heading levels
1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

Step heading levels one at a time; use CSS for size, not a deeper level.
What this measures
Landmark regions
No <header> landmark. screen-reader users cannot jump between regions.

Wrap the page in <header>, <main> and <footer> (or matching ARIA roles).
What this measures
Keyboard reachability
17 elements look clickable but cannot be reached by keyboard.
“Portfolio $60.00/yr Build your sit”, “Portfolio $60.00/yr”, “Portfolio”

Use <button>/<a>, or add role + tabindex="0" and a key handler.
What this measures

Clear6

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Render-blocking resources · Inline validation

Not measurable1

Page weight
At least 1.1 MB across 221 measurable resources, but 60 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

What this measures

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Brand kit

5 colour roles

Their primary colour is #dca774, on a #fbf8f4 background with text in #6f675f.

primary#dca774
accent#dca774
bg#fbf8f4
surface#f4eee4
text#6f675f

See the roles applied and the type scale

accent

Body copy in their text role, on a surface card.

the roles, doing their job

SIZE SCALE

10pxAa

12pxAa

13pxAa

14pxAa

15pxAa

16pxAa

17pxAa

18pxAa

19pxAa

29pxAa

36pxAa

58pxAa

WEIGHTS

Aa400

Aa500

Aa600

Aa700

FAMILIES

Bodoni Moda Variable · Public Sans Variable

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Take their look into your buildDownload design tokens

We also ran these layers on the pages we captured and found nothing to show: Elements, Playbook match (2 of 9 layers). That is a measurement of this funnel, not a recommendation, and a layer we never ran is not listed.