saas · Sep 28, 2026

getledger.app

We found more conversion tactics here than on 10% of the 1,350 multi-step SaaS funnels we have measured.

3 conversion tactics detected

2 pages walked · measured by Roentgen 1.27.0

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-28. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,781 multi-step funnels, more conversion tactics than 20% of them.

Walk 14 links on the entry page, 9 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    3 conversion tactics detected, each backed by text on the page

    Answers buyer objections
    Frequently Asked Questions
    Makes the pricing ladder explicit
    free, $0/mo, $8/mo, $15/mo
    Lead-capture form
    email, password, repeatPassword

    See all 3

  2. Not seen

    8 of 11 applicable tactics we checked for and did not see

    Trusted-by logo wall
    Customer/company logos or a "trusted by / used by" claim.
    Free trial / freemium
    A free trial, free tier, or "no credit card" entry offer.
    Press / "as seen in"
    Media logos or an "as seen in / featured in" claim borrowing publication credib…

    + 5 more

    See what we looked for

  3. Flagged

    4 of 10 build checks flagged, each with a fix

    Body text size
    Smallest sampled text is 10px, below the 13px floor this check uses.
    Render-blocking resources
    9 stylesheets/scripts in <head> block first paint.
    Landmark regions
    No <header> or <footer> landmark. screen-reader users cannot jump between regions.

    + 1 more

    See the fixes

  4. Walked

    2 pages walked, Homepage / Lander to Sign Up

    Step 1
    Homepage / Lander
    Step 2
    Sign Up

    Walk it frame by frame

  5. In their words

    The headline: Every money moment, in one calm dashboard.

    Promise
    Personal finance assistant
    Prices shown
    ¥12,000 · €540 · ¥8,900

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 2

What we recorded

Progress

2 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 2 scans Same 3 conversion tactics detected since 2026-08-09.
  1. 3 tactics 2026-08-09
  2. 3 tactics 2026-09-28

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
3 tactics

¥12,000 +6 more  ·  subscription

SubscriptionFAQPricing tiers
Sign Up
02

Sign Up

▼ thinnest
0 tactics

no named tactics detected on this step

In their own words

33 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Ledger
Meta description
Personal finance assistant
Headline
Every money moment, in one calm dashboard.
Section headings
Features built for real life ✨Why Ledger?PRICINGFrequently Asked QuestionsOne place for spending, saving, and sharing. 🧘‍♂️All accounts and transactions, togetherInsights you’ll actually useSplit expenses, minus the math+5 more, not shown
Buttons and links
onIs Ledger really free?What can Ask Paige do?Can I track trip budgets and split expenses with friends?What happens if I want to cancel?How do I get started?Sign upGet startedStart ProStart Power
Prices on the page
¥12,000€540¥8,900¥21,200$0$8$15

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of getledger.app
Nav0% down the page
Hero section of getledger.app
Hero1% down the page
FAQ section of getledger.app
FAQ82% down the page
Footer section of getledger.app
Footer96% down the page

What we found

3 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection1 of 2

Answers buyer objections Frequently Asked Questions

offer1 of 2

Makes the pricing ladder explicit free, $0/mo, $8/mo, $15/mo

checkout1 of 2

Lead-capture form email, password, repeatPassword

What we didn’t find

8 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see8 of 11 applicable

Trusted-by logo wall 1,484 of the 2,043 funnels we checked
Free trial / freemium 1,340 of the 1,673 SaaS funnels we checked
Press / "as seen in" 642 of the 2,417 funnels we checked
Demo / docs entry 575 of the 1,683 funnels we checked
Us-vs-them comparison 441 of the 2,420 funnels we checked
Proof above the fold 381 of the 2,420 funnels we checked
Usage / adoption proof 289 of the 2,043 funnels we checked
Scarcity / urgency copy 125 of the 2,417 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

10 run · 4 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

4 of 8 measured checks need work2 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest sampled text is 10px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Render-blocking resources

weight:render-blocking-resources

9 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Landmark regions

structure:landmark-regions

No <header> or <footer> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Tap-target size (mobile)

mobile:tap-target-size-mobile

29 of 35 interactive targets are under 44×44px on mobile.

smallest: “Show password” at 32×32px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing1

Line length

1 paragraph runs past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Not measurable2

Text contrast (WCAG AA)

All 5 sampled text runs sit over images or gradients. effective contrast is not computable.

contrast:text-contrast-wcag-aa
Page weight

At least 0.7 MB across 70 measurable resources, but 41 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear3

Mobile viewport · Language declared · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#b45309
accent#b45309
bg#b45309
surface#b45309
text#ffffff
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox48px
Jumps over the lazy dog36px
A subheading in their voice30px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
14pxAa
16pxAa
18pxAa
30pxAa
36pxAa
48pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Lora · ui-sans-serif
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 10 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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