saas · Aug 15, 2026

go.kimp.io

65/100 Partial

Scores above 74% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 69%.

How this was measured

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.

Measured by Roentgen 1.25.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Walk 78 links seen, 63 walkable, 5 matched, and we walked 4 pages.

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 4

What we recorded

Progress

2 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
0pts since the first measured scan (2026-08-09) — 2 re-scans
  1. 65 Partial 2026-08-09
  2. 65 Partial 2026-08-15

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
5 tactics

1397USD +1 more  ·  50% Off  ·  subscription  ·  3 proof points

ReviewsFAQFree trialLogo wallUsage proof
Pricing
02

Pricing

4 tactics

698.50USD +2 more  ·  50% Off  ·  subscription  ·  2 proof points

FAQTrust badgesFree trialLogo wall
Compare Service
03

Compare Service

3 tactics

subscription  ·  1 proof point

ReviewsFree trialLogo wall
Reviews
04

Reviews

▼ thinnest
3 tactics

subscription  ·  1 proof point

ReviewsFree trialLogo wall

In their own words

29 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Kimp - Unlimited Graphic Design & Video Design - Flat Fee Subscriptions
Meta description
Get unlimited graphic design & unlimited video design for a flat monthly fee. Start a free trial to see how a dedicated design team scales your marketing.
Headline
Unlimited Graphic Design & Videos. A Flat Monthly Fee.
Section headings
Every day Kimp is trusted by over 5,000 businesses of all sizes.Discover Kimp's Key BenefitsUnlimited RequestsUnlimited RevisionsDedicated TeamFaster TurnaroundTop 1% Designers100+ Categories+6 more, not shown
Buttons and links
Submit Request123Start Free TrialStart Free Trial Now!Start NowStart your Free 7-Day Trial
Prices on the page
1397 USD1697 USD

Sections

5 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of go.kimp.io
Nav0% down the page
Hero section of go.kimp.io
Hero0% down the page
Logos section of go.kimp.io
Logos6% down the page
CTA section of go.kimp.io
CTA92% down the page
Footer section of go.kimp.io
Footer96% down the page

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
Rating element
Rating“150+ Reviews From Business owners”

What we found

6 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Action path2 of 4

Puts proof in the first viewport 150+ Reviews 4.7 star_purple500 Ratings
Offers a free trial or free tier Start Free

Trust & proof2 of 2

Shows customer logos or a trusted-by claim trusted by
Puts a number on adoption 5,000 businesses

Friction reduction2 of 2

Answers buyer objections FAQs What does “unlimited graphic design” and “unlimited video design”mean? add Who is Kim
Offers a free trial or free tier Start Free

Value reinforcement1 of 2

Puts a number on adoption 5,000 businesses

What we didn’t find

5 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see5 of 11 applicable

Pricing tiers 636 of 1248 measured funnels run this
Press / "as seen in" 448 of 1769 measured funnels run this
Demo / docs entry 440 of 1256 measured funnels run this
Lead-capture form 310 of 1256 measured funnels run this
Us-vs-them comparison 304 of 1777 measured funnels run this

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

17 run · 7 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

Readability & contrast1 flagged

Text contrast (WCAG AA) needs workcontrast:text-contrast-wcag-aa

85% of measurable text passes WCAG AA. 4+ runs fail. 18% of text was unmeasurable (over images/gradients). not counted either way.

worst: “Home” at 1:1 (17px, #ffffff on #ffffff). needs 4.5:1

fix Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Mobile & tap targetsclear

Mobile viewport passesmobile:mobile-viewport

Responsive viewport meta is present.

Typography1 flagged

Body text size needs worktype:body-text-size

Smallest body text is 10px (base ~14px). below the ~16px readable floor.

fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.

Line length notetype:line-length

15 paragraphs run past ~95 characters per line.

fix Cap measure at ~60-75ch for comfortable reading.

Accessibility hygiene2 flagged

Language declared passesa11y:language-declared

html[lang] is set for screen readers.

Image alt text needs worka11y:image-alt-text

216 of 334 content images (65%) have no alt attribute.

fix Add descriptive alt to content images; alt="" for purely decorative ones.

Form labels notea11y:form-labels

2 form fields rely on placeholder text as the only label.

fix Back placeholders with a real <label>. placeholder text vanishes on input.

Named controls needs worka11y:named-controls

9 buttons/links have no accessible name (icon-only, no aria-label).

fix Add aria-label to icon-only buttons and links.

Heading levels notea11y:heading-levels

13 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

fix Step heading levels one at a time; use CSS for size, not a deeper level.

Weight & delivery3 flagged

Page weight needs workweight:page-weight

At least 15.2 MB across 265 measurable resources. 428 cross-origin resources did not expose a size, so the real total is higher.

fix Compress and lazy-load below-the-fold media; drop unused third-party scripts.

Render-blocking resources needs workweight:render-blocking-resources

51 stylesheets/scripts in <head> block first paint.

fix Defer non-critical JS (defer/async) and inline only critical CSS.

Oversized images needs workweight:oversized-images

17 images are shipped at more than 2x the width shown.

“testimonial-charter.webp” is 2135px wide, displayed at 900px

fix Serve responsive sizes (srcset/sizes) matching the rendered width.

Structure & reachabilityclear

Landmark regions notestructure:landmark-regions

No <main> landmark. screen-reader users cannot jump between regions.

fix Wrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Keyboard reachability notestructure:keyboard-reachability

73 elements look clickable but cannot be reached by keyboard.

“What does “unlimited graphic desig”, “add”, “Who is Kimp for? add”

fix Use <button>/<a>, or add role + tabindex="0" and a key handler.

Form usabilityclear

Autocomplete hints noteforms:autocomplete-hints

No autocomplete attributes across 2 fields. browsers cannot autofill.

fix Add autocomplete="email"/"tel"/"name" to identity fields.

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#f1731e
accent#f1731e
bg#ffffff
surface#fafafa
text#3e4b5b
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox48px
Jumps over the lazy dog40px
A subheading in their voice28px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
20pxAa
24pxAa
28pxAa
40pxAa
48pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
gilroy-regular
rendered in their own type system · webfont not loaded. system fallback if uninstalled

We also looked for Playbook match, and found none on this funnel.

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