saas · Sep 20, 2026
We found more conversion tactics here than on 86% of the 1,350 multi-step SaaS funnels we have measured.
7 conversion tactics detected
4 pages walked · measured by Roentgen 1.27.0
Measured by Roentgen 1.27.0 on 2026-09-20. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 88% of them.
Walk 67 links on the entry page, 52 walkable. 5 matched a funnel step; we captured 4 pages in all, this one included.
comparison grid: 8 rows
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+ 4 more with evidence
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this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinionsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinionKimp - Unlimited Graphic Design & Video Design - Flat Fee Subscriptions
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structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinioncomparison grid: 8 rows
FAQs What does “unlimited graphic design” and “unlimited video design”mean? add Who is Kim
150+ Reviews 4.7 star_purple500 Ratings
trusted by
5,000 businesses
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applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion7 of 17 measured checks need work
89% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Graphics” at 1:1 (24px, #ffffff on #ffffff). needs 3:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
102 of 165 interactive targets are under 44×44px on mobile.
smallest: “FAQ” at 31×19px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Smallest sampled text is 10px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
11 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
At least 12.8 MB across 236 measurable resources. 401 cross-origin resources did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
52 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
155 images are shipped at more than 2x the width shown.
“testimonial-charter.webp” is 2135px wide, displayed at 371px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
10 of 95 content images (11%) have no alt attribute.
FixAdd descriptive alt to content images; alt="" for purely decorative ones.
a11y:1 form field relies on placeholder text as the only label.
FixBack placeholders with a real <label>. placeholder text vanishes on input.
a11y:1 link uses generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:15 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:No <main> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
structure:81 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:No autocomplete attributes across 1 field. browsers cannot autofill.
FixAdd autocomplete="email"/"tel"/"name" to identity fields.
forms:which funnel play this page runs — measured, evidence-quoted
deriveda deterministic summary generated only from measured facts. labeled, never an LLM guessComparison surface matches the Intent-Match pattern — measured comparison table plus comparison-intent copy
p4: comparison grid: 8 rowscomparison copy
Kimp vs. Others - Graphic Design & Video Design Services Comparison - Kimp
A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →
Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
