saas · Aug 15, 2026
65/100 Partial
Scores above 74% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 69%.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.
Measured by Roentgen 1.25.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Walk 67 links seen, 52 walkable, 5 matched, and we walked 4 pages.
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinionsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinionKimp - Unlimited Graphic Design & Video Design - Flat Fee Subscriptions
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structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinion150+ Reviews 4.7 star_purple500 Ratings
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applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion90% of measurable text passes WCAG AA. 4+ runs fail. 18% of text was unmeasurable (over images/gradients). not counted either way.
worst: “Graphics” at 1:1 (24px, #ffffff on #ffffff). needs 3:1
fix Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Responsive viewport meta is present.
101 of 147 interactive targets are under 44×44px on mobile.
smallest: “FAQ” at 31×19px
fix Give tappable controls a ≥44×44px hit area. the touch minimum.
Smallest body text is 10px (base ~18px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
html[lang] is set for screen readers.
213 of 286 content images (74%) have no alt attribute.
fix Add descriptive alt to content images; alt="" for purely decorative ones.
2 form fields rely on placeholder text as the only label.
fix Back placeholders with a real <label>. placeholder text vanishes on input.
12 buttons/links have no accessible name (icon-only, no aria-label).
fix Add aria-label to icon-only buttons and links.
1 link uses generic text (“click here” / “learn more”).
fix Make link text describe its destination out of context.
13 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
fix Step heading levels one at a time; use CSS for size, not a deeper level.
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
fix Add a first-in-DOM <a href="#main"> that is visible on focus.
At least 15.4 MB across 257 measurable resources. 401 cross-origin resources did not expose a size, so the real total is higher.
fix Compress and lazy-load below-the-fold media; drop unused third-party scripts.
52 stylesheets/scripts in <head> block first paint.
fix Defer non-critical JS (defer/async) and inline only critical CSS.
30 images are shipped at more than 2x the width shown.
“testimonial-charter.webp” is 2135px wide, displayed at 371px
fix Serve responsive sizes (srcset/sizes) matching the rendered width.
No <main> landmark. screen-reader users cannot jump between regions.
fix Wrap the page in <header>, <main> and <footer> (or matching ARIA roles).
73 elements look clickable but cannot be reached by keyboard.
“What does “unlimited graphic desig”, “add”, “Who is Kimp for? add”
fix Use <button>/<a>, or add role + tabindex="0" and a key handler.
No autocomplete attributes across 2 fields. browsers cannot autofill.
fix Add autocomplete="email"/"tel"/"name" to identity fields.
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
We also looked for Playbook match, and found none on this funnel.
