their above-the-fold, as captured

UXXRAY · Teardown dossier ◉ scanned Jul 13, 2026

loomal.ai

Name: loomal.ai funnel teardown
Creator: UXXRAY

saas · desktop

Biggest quick win

0% of measurable text passes WCAG AA — 1+ runs fail. 89% of text was unmeasurable (over images/gradients) — not counted either way. Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

60 /100

Partial ★★★☆☆ brand avg across funnels

Score breakdown

Offer clarity 8/8
Action path 11/20
Trust & proof 6/11
Friction reduction 4/10
Value reinforcement 7/10

The funnel, frame by frame

see their whole funnel without clicking through it — scored step by stepmeasured

Homepage / Lander

3 tactics

$0.05

Sticky CTALogo wallDemo / docs

Pricing

▲ strongest

5 tactics

$0 +3 more · subscription

Sticky CTAComparisonFree trialPricing tiersDemo / docs

Use Cases

▼ thinnest

2 tactics

Sticky CTADemo / docs

Offer

how clearly they present the deal and its valuemeasured

8/8highpoints earned

Pricing tiersfree, $49/mo, $199/mo

Action

the path to convert — CTA, sign-up, checkoutmeasured

11/20partialpoints earned

Free trial / freemiumStart free
Demo / docs entry

Not detected: proof above the fold and lead-capture form.

Trust

proof, social proof, and credibilitymeasured

6/11partialpoints earned

Trusted-by logo wall

Not detected: usage / adoption proof.

Friction

objections answered, barriers removedmeasured

4/10partialpoints earned

Free trial / freemiumStart free

Not detected: FAQ / objection handling.

Value

why it’s worth it — comparison and reinforcementmeasured

7/10highpoints earned

Us-vs-them comparisoncomparison grid: 19 rows

Not detected: usage / adoption proof.

UX signals

measured UX quality — contrast · mobile · type · a11y · layoutmeasured

Minor

2 flags · 7 checks

Measured UX quality — flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.

Readability & contrast

WCAG AA on measurable text — worst offenders quoted, never a fail we can’t compute.

NEEDS WORKText contrast (WCAG AA)

0% of measurable text passes WCAG AA — 1+ runs fail. 89% of text was unmeasurable (over images/gradients) — not counted either way.

worst: “Start Business” at 1:1 (14px, #ffffff on #ffffff) — needs 4.5:1

Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Mobile & tap targets

Responsive viewport + touch-target sizes where it matters.

GOODMobile viewport

Responsive viewport meta is present.

Typography

Body size, line-height, line length — is the pitch actually readable?

NEEDS WORKBody text size

Smallest body text is 12px (base ~18px) — below the ~16px readable floor.

Keep body copy ≥15–16px; reserve sub-13px for fine print only.

NOTELine length

2 paragraphs run past ~95 characters per line.

Cap measure at ~60–75ch for comfortable reading.

Accessibility hygiene

Language, alt text, form labels, named controls, headings, link clarity.

GOODLanguage declared

html[lang] is set for screen readers.

GOODImage alt text

All 16 content images carry alt text.

NOTELink text

2 links use generic text (“click here” / “learn more”).

Make link text describe its destination out of context.

Next move

Now line it up against a competitor.

Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side — category by category, all measured.

Live scan · 15–25 sec · same rubric · nothing is guessed

Brand kit

palette by on-page usage · type rendered livemeasured

full palette ordered by on-page usage %

primary#ffffff

accent#ffffff

bg#ffffff

surface#ffffff

text#ffffff

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox60px

Jumps over the lazy dog48px

A subheading in their voice36px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Teardown report — copy for your LLM

the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each — paste into any agent to learn from

loomal.ai · 5/9 tactics · 0 proof templates · evidence-backed

# Agent Brief — build in the style of loomal.ai

> Machine-extracted from a live on-demand funnel teardown (2026-07-13). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Pricing → Use Cases

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 100% | background |

Curated roles: `primary=#ffffff` · `accent=#ffffff` · `bg=#ffffff` · `surface=#ffffff` · `text=#ffffff`

## Type
- Display: `Bricolage Grotesque`
- Body: `Hanken Grotesk`
- Size scale (px): 12, 13, 14, 15, 16, 18, 20, 36, 48, 60
- Radius (px): 4, 12, 16, 24, 33554400

## Patterns detected (fact-based) — 5/9
- **Us-vs-them comparison** — A comparison table framing the brand against alternatives. _(pricing: comparison grid: 19 rows)_
- **Free trial / freemium** — A free trial, free tier, or "no credit card" entry offer. _(pricing: Start free)_
- **Trusted-by logo wall** — Customer/company logos or a "trusted by / used by" claim. _(home: logos: claude, openai, gemini, perplexity, langchain)_
- **Pricing tiers** — Named plan tiers with per-month / per-seat pricing. _(pricing: free, $49/mo, $199/mo)_
- **Demo / docs entry** — A "book a demo" or documentation / API entry point. _(home: Read the docs; pricing: Read the docs; p3: Documentation)_

## Proof language (harvested strings → templates)
- _(none extracted)_

## Funnel facts
- Depth reached: 3 step(s) (single-page MVP capture)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture — no cart/checkout tactics were evaluated.