The funnel, frame by frame see their whole funnel without clicking through it. scored step by step measured Desktop 2 steps
⤢
01
Homepage / Lander ▼ thinnest
50% off · subscription · 2 proof points
Free gift Subscription Trust badges Per-unit price Free shipping Free trial Logo wall Usage proof Pricing tiers
⤢
02
Plans ▲ strongest
Free gift Subscription FAQ Trust badges Press Per-unit price Free shipping Free trial Logo wall Usage proof Pricing tiers
Offer how clearly they present the deal and its value measured
8/8 high points earned
Pricing tiers free, $5.99mo free, $9.99mo, $5.99mo, $1mo
Action the path to convert. CTA, sign-up, checkout measured
6/20 partial points earned
Free trial / freemium Free forever free trial
Tactics we scan for but didn't detect
Add them to lift coverage, or tell us we missed one.
proof above the fold
we have this →
lead-capture form
we have this →
demo / docs entry
we have this →
Trust proof, social proof, and credibility measured
11/11 high points earned
Trusted-by logo wall logo wall (4 distinct marks) Usage / adoption proof 1 million customers
Friction objections answered, barriers removed measured
10/10 high points earned
FAQ / objection handling Free trial / freemium Free forever free trial
Value why it’s worth it. comparison and reinforcement measured
3/10 partial points earned
Usage / adoption proof 1 million customers
Tactics we scan for but didn't detect
Add them to lift coverage, or tell us we missed one.
us-vs-them comparison
we have this →
UX signals measured UX quality. contrast · mobile · type · a11y · layout measured
Minor
2 flags · 8 checks
Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.
Readability & contrast WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.
NEEDS WORK Text contrast (WCAG AA)
89% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Mediterranean” at 1.05:1 (32px, #ffffff on #fbf9f0). needs 3:1
Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Mobile & tap targets Responsive viewport + touch-target sizes where it matters.
GOOD Mobile viewport
Responsive viewport meta is present.
Typography Body size, line-height, line length. is the pitch actually readable?
GOOD Body text size
Base body text ~40px, smallest 14px.
NEEDS WORK Line height
Body line-height is 1.2×. tight enough to hurt readability.
Set body line-height to ~1.4-1.6×.
NOTE Line length
1 paragraph runs past ~95 characters per line.
Cap measure at ~60-75ch for comfortable reading.
Accessibility hygiene Language, alt text, form labels, named controls, headings, link clarity.
GOOD Language declared
html[lang] is set for screen readers.
GOOD Image alt text
All 31 content images carry alt text.
NOTE Heading structure
The landing page has 3 <h1> elements (expected 1).
Use exactly one <h1> as the page’s title.
Next move
Now line it up against a competitor.
Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.
Live scan · 15-25 sec · same rubric · nothing is guessed
Brand kit palette by on-page usage · type rendered live measured
full palette ordered by on-page usage %
accent
Body copy in their text role, on a surface card.
Primary CTA
the roles, doing their job
The quick brown fox40px
Jumps over the lazy dog32px
A subheading in their voice20px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
List item one, at body scale List item two List item three
Primary action
Hover (simulated)
Disabled
Teardown report. copy for your LLM the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from
greenchef.com · 5/9 tactics · 2 proof templates · evidence-backed
Copy report →
# Agent Brief. build in the style of greenchef.com
> Machine-extracted from a live on-demand funnel teardown (2026-07-21). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander → Plans
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#fbf9f0` | 77.4% | background |
| `#ffffff` | 22.1% | background |
| `#232323` | 0.4% | support |
| `#000000` | 0% | support |
Curated roles: `primary=#fbf9f0` · `accent=#fbf9f0` · `bg=#fbf9f0` · `surface=#ffffff` · `text=#222222`
## Type
- Display: `Poppins`
- Body: `Poppins`
- Size scale (px): 13, 14, 16, 20, 32, 40
- Radius (px): 4, 8, 50, 999
## Patterns detected (fact-based). 5/9
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(pricing: Got questions? We've got answers.)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: Free forever; pricing: free trial)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: logo wall (4 distinct marks); pricing: used by)_
- **Usage / adoption proof**. A count of developers / teams / companies / stars using the product. _(home: 1 million customers; pricing: 1 million customers)_
- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(home: free, $5.99mo; pricing: free, $9.99mo, $5.99mo, $1mo)_
## Proof language (harvested strings → templates)
- `limited time`. e.g. "limited time"
- `{N}% off`. e.g. "50% off"
## Funnel facts
- Depth reached: 2 step(s) (single-page MVP capture)
- Proof points: 2 across 1 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes
## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.
