Body text size
type:Smallest sampled text is 10px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
3 tactics
affiliate · Sep 12, 2026
guide2japan.com
We found more conversion tactics here than on 60% of the 84 multi-step affiliate funnels we have measured.
4 conversion tactics detected
3 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-12. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 10 that apply to an affiliate funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 34% of them.
Walk 201 links on the entry page, 172 walkable. 1 matched a funnel step; we captured 3 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
4 conversion tactics detected, each backed by text on the page
- Shows customer logos or a trusted-by claim
logo wall (8 distinct marks)
- Discloses its affiliate relationship
disclosure present
- Ranks options in a best-of list
ranked list
+ 1 more with evidence
-
Not seen
6 of 10 applicable tactics we checked for and did not see
- FAQ / objection handling
- An accordion / FAQ block answering objections.
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
- Proof above the fold
- Social proof rendered within the first viewport on at least one step.
+ 3 more
-
Flagged
5 of 13 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 78% of measurable text passes WCAG AA. 4+ runs fail. 19% of text was unmeasurable (over i…
- Body text size
- Smallest sampled text is 10px, below the 13px floor this check uses.
- Page weight
- At least 76.6 MB across 120 measurable resources. 23 cross-origin resources did not expos…
+ 2 more
-
Walked
3 pages walked, Homepage / Lander to Getting Around
- Step 1
- Homepage / Lander
- Step 2
- Plan A Trip
- Step 3
- Getting Around
-
In their words
The headline:
Discover the Japan tourists don't see
- Promise
Japan travel guides that point you past the queues: quieter alternatives to the famous sights, honest itinera…
What we recorded
The funnel, frame by frame
3 steps walkedIn their own words
21 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Japan Travel Guide: Beyond the Tourist Trail
- Meta description
Japan travel guides that point you past the queues: quieter alternatives to the famous sights, honest itineraries and practical planning.
- Headline
Discover the Japan tourists don't see
- Section headings
Best pizza in Tokyo
Find your path through Japan.
Everyone goes there. You could go here.
Worth visiting in September.
Stay inspired.
First time in Japan?
Ready-made itineraries
Explore by region
+5 more, not shown- Buttons and links
EN
Search
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Subscribe
Sections
3 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
4 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionproof3 of 5
Shows customer logos or a trusted-by claim
logo wall (8 distinct marks)
Discloses its affiliate relationship
disclosure present
Shows press logos or an as-seen-in claim
featured in
offer1 of 1
Ranks options in a best-of list
ranked list
What we didn’t find
6 of 10 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see6 of 10 applicable
FAQ / objection handling
1,615 of the 2,420 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Usage / adoption proof
289 of the 2,043 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Outbound offer CTAs
6 of the 146 affiliate funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
13 run · 5 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion5 of 13 measured checks need work
Text contrast (WCAG AA)
contrast:78% of measurable text passes WCAG AA. 4+ runs fail. 19% of text was unmeasurable (over images/gradients). not counted either way.
worst: “Privacy” at 2.34:1 (10px, #555555 on #1a1a18). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Page weight
weight:At least 76.6 MB across 120 measurable resources. 23 cross-origin resources did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
Oversized images
weight:74 images are shipped at more than 2x the width shown.
“kansai-region-seasonal-landscape-cherry-” is 640px wide, displayed at 290px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:101 of 173 interactive targets are under 44×44px on mobile.
smallest: “My Trip” at 34×34px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing4
Line length
15 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Label in name
6 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Render-blocking resources
6 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
weight:Clear4
Mobile viewport · Language declared · Image alt text · Inline validation
Playbook match
1 matched
which funnel play this page runs — measured, evidence-quoted
deriveda deterministic summary generated only from measured facts. labeled, never an LLM guessPage matches the Bridge Funnel’s listicle pattern — ranked recommendations with disclosure/outbound offers
Ranked "best of" list
home: ranked listAffiliate disclosure
home: disclosure present
A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →
Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#b8372a
accent#b8372a
bg#f8f6f1
surface#f0ede6
text#cccccc
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox28px
Jumps over the lazy dog21px
A subheading in their voice18px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
9pxAa
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
21pxAa
28pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Playfair Display · ui-monospace
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
