affiliate · Aug 9, 2026

guide2japan.com

35/100 Sparse

Scores above 25% of 1,252 multi-step funnels we have measured. Among the 73 affiliate funnels in that group, above 26%.

How this was measured

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 10 that apply to an affiliate funnel.

Measured by Roentgen 1.21, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Walk 180 links seen, 156 walkable, 1 matched, and we walked 2 pages.

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 2

What we recorded

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

3 tactics

¥1

Sticky CTAPressLogo wall
Plan A Trip
02

Plan A Trip

3 tactics

¥2,000 +1 more

Sticky CTAPressLogo wall

In their own words

16 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Guide2Japan.com — Discover the Japan tourists don't see
Meta description
Discover the Japan tourists don't see. AI-powered travel guides to hidden gems and local favorites.
Headline
Discover the Japan tourists don't see
Section headings
Kyoto to Nara by train: times, prices, and which option fits your rail passFind your path through Japan.Choose your tongueFirst time in Japan?Ready-made itinerariesExplore by regionExplore by interestBest day trips from Tokyo: the decision guide+1 more, not shown
Buttons and links
ENSubscribe
Prices on the page
¥1

Sections

3 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of guide2japan.com
Nav0% down the page
Hero section of guide2japan.com
Hero2% down the page
Footer section of guide2japan.com
Footer77% down the page

What we found

4 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Offer clarity1 of 1

Ranks options in a best-of list ranked list

Trust & proof2 of 3

Shows customer logos or a trusted-by claim logo wall (8 distinct marks)
Discloses its affiliate relationship disclosure present

What we didn’t find

6 of 10 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see6 of 10 applicable

FAQ / objection handling 1175 of 1777 measured funnels run this
Us-vs-them comparison 304 of 1777 measured funnels run this
Proof above the fold 292 of 1777 measured funnels run this
Usage / adoption proof 224 of 1369 measured funnels run this
Scarcity / urgency copy 94 of 1769 measured funnels run this
Outbound offer CTAs 7 of 113 measured funnels run this

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

13 run · 4 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

Readability & contrast1 flagged

Text contrast (WCAG AA) needs workcontrast:text-contrast-wcag-aa

81% of measurable text passes WCAG AA. 4+ runs fail.

worst: “Privacy” at 2.34:1 (10px, #555555 on #1a1a18). needs 4.5:1

fix Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Mobile & tap targetsclear

Mobile viewport passesmobile:mobile-viewport

Responsive viewport meta is present.

Typography1 flagged

Body text size needs worktype:body-text-size

Smallest body text is 10px (base ~11px). below the ~16px readable floor.

fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.

Line length notetype:line-length

8 paragraphs run past ~95 characters per line.

fix Cap measure at ~60-75ch for comfortable reading.

Accessibility hygieneclear

Language declared passesa11y:language-declared

html[lang] is set for screen readers.

Image alt text passesa11y:image-alt-text

All 72 content images carry alt text.

Label in name notea11y:label-in-name

4 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.

fix Make the accessible name start with the visible label text.

Weight & delivery2 flagged

Page weight needs workweight:page-weight

At least 35.1 MB across 75 measurable resources. 14 cross-origin resources did not expose a size, so the real total is higher.

fix Compress and lazy-load below-the-fold media; drop unused third-party scripts.

Render-blocking resources passesweight:render-blocking-resources

3 stylesheets/scripts in <head> block first paint.

fix Defer non-critical JS (defer/async) and inline only critical CSS.

Oversized images needs workweight:oversized-images

38 images are shipped at more than 2x the width shown.

“kansai-region-seasonal-landscape-cherry-” is 640px wide, displayed at 290px

fix Serve responsive sizes (srcset/sizes) matching the rendered width.

Form usabilityclear

Autocomplete hints noteforms:autocomplete-hints

No autocomplete attributes across 2 fields. browsers cannot autofill.

fix Add autocomplete="email"/"tel"/"name" to identity fields.

Inline validation passesforms:inline-validation

2 fields carry validation attributes (required/pattern/aria-invalid).

Playbook match

1 matched

which funnel play this page runs — measured, evidence-quoted

deriveda deterministic summary generated only from measured facts. labeled, never an LLM guess

Page matches the Bridge Funnel’s listicle pattern — ranked recommendations with disclosure/outbound offers

Ranked "best of" list home: ranked listAffiliate disclosure home: disclosure present

A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →

Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#f0ede6
accent#f0ede6
bg#f8f6f1
surface#f0ede6
text#7a756d
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox54px
Jumps over the lazy dog21px
A subheading in their voice18px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
9pxAa
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
21pxAa
54pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Playfair Display · ui-monospace
rendered in their own type system · webfont not loaded. system fallback if uninstalled

We also looked for Elements, and found none on this funnel.

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