saas · Oct 5, 2026

handbookhub.com

We found more conversion tactics here than on 86% of the 1,350 multi-step SaaS funnels we have measured.

7 conversion tactics detected

4 pages walked · measured by Roentgen 1.28.1

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How this was measured

Measured by Roentgen 1.28.1 on 2026-10-05. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,781 multi-step funnels, more conversion tactics than 88% of them.

Walk 90 links on the entry page, 74 walkable. 6 matched a funnel step; we captured 4 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    7 conversion tactics detected, each backed by text on the page

    Answers buyer objections
    Frequently Asked Questions
    Puts proof in the first viewport
    Over 250,000 handbook pages created by 7000+ teams
    Offers a free trial or free tier
    free trial

    + 4 more with evidence

    See all 7

  2. Not seen

    4 of 11 applicable tactics we checked for and did not see

    Press / "as seen in"
    Media logos or an "as seen in / featured in" claim borrowing publication credib…
    Us-vs-them comparison
    A comparison table framing the brand against alternatives.
    Lead-capture form
    An on-page form collecting contact details (email / name / phone) outside a che…

    + 1 more

    See what we looked for

  3. Flagged

    5 of 14 build checks flagged, each with a fix

    Text contrast (WCAG AA)
    0% of measurable text passes WCAG AA. 4+ runs fail.
    Body text size
    Smallest sampled text is 8px, below the 13px floor this check uses.
    Oversized images
    7 images are shipped at more than 2x the width shown.

    + 2 more

    See the fixes

  4. Walked

    4 pages walked, Homepage / Lander to Feature Ai Structure

    Step 1
    Homepage / Lander
    Step 2
    Pricing
    Step 3
    Feature Search

    + 1 more step

    Walk it frame by frame

  5. In their words

    The headline: The best AI employee handbook builder and generator

    Promise
    AI employee handbook builder that creates company policies in minutes and turns them into a searchable, signe…
    Prices shown
    $4,600 · $10,000 · $29

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 4

What we recorded

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
4 tactics

$4,600 +8 more  ·  subscription

FAQFree trialLogo wallDemo / docs
Pricing
02

Pricing

4 tactics

$4,600 +8 more  ·  subscription

FAQFree trialUsage proofPricing tiers
Feature Search
03

Feature Search

1 tactic
Free trial
Feature Ai Structure
04

Feature Ai Structure

▼ thinnest
1 tactic
Free trial

In their own words

41 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Employee Handbook Builder | Create Policies in Minutes
Meta description
AI employee handbook builder that creates company policies in minutes and turns them into a searchable, signed source of truth for your team.
Headline
The best AI employee handbook builder and generator
Section headings
Employee HandbookCreate and run the handbook your team can find, sign, and trust.Table of contentsInspired by the best company handbooksHow It WorksWork on it together, in real timeNot a PDF. Not another AI chatbotWhy employee handbooks fail — and how HandbookHub fixes it+5 more, not shown
Buttons and links
FeaturesResourcesWebSlackMonthlyAnnual−37%Read Article →Start writingGet started nowTry it with Slack+2 more, not shown
Prices on the page
$4,600$10,000$29$19$12$84$31$216+1 more, not shown

Sections

6 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of handbookhub.com
Nav0% down the page
Hero section of handbookhub.com
Hero0% down the page
Pricing section of handbookhub.com
Pricing67% down the page
FAQ section of handbookhub.com
FAQ75% down the page
Logos section of handbookhub.com
Logos95% down the page
Footer section of handbookhub.com
Footer96% down the page

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
Price anchor element
Price anchor“$29”

What we found

7 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection1 of 2

Answers buyer objections Frequently Asked Questions

proof3 of 4

Puts proof in the first viewport Over 250,000 handbook pages created by 7000+ teams
Shows customer logos or a trusted-by claim logos: HandbookHub, PostHog handbook, Basecamp handbook, Trello handbook, GitLab handbook
Puts a number on adoption 100 members

offer2 of 2

Offers a free trial or free tier free trial
Makes the pricing ladder explicit $12/mo, free, $31/mo, $19/mo

checkout1 of 2

Offers a demo or docs entry point documentation

What we didn’t find

4 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see4 of 11 applicable

Press / "as seen in" 642 of the 2,417 funnels we checked
Us-vs-them comparison 441 of the 2,420 funnels we checked
Lead-capture form 437 of the 1,683 funnels we checked
Scarcity / urgency copy 125 of the 2,417 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

14 run · 5 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

5 of 13 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

0% of measurable text passes WCAG AA. 4+ runs fail.

worst: “Describe edits” at 1:1 (8px, #ffffff on #ffffff). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest sampled text is 8px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Oversized images

weight:oversized-images

7 images are shipped at more than 2x the width shown.

“badge-3.svg” is 1250px wide, displayed at 150px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Landmark regions

structure:landmark-regions

No <main> or <header> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Tap-target size (mobile)

mobile:tap-target-size-mobile

193 of 256 interactive targets are under 44×44px on mobile.

smallest: “web” at 38×27px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing4

Line length

28 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Heading structure

The landing page has 2 <h1> elements (expected 1).

FixUse exactly one <h1> as the page’s title.

a11y:heading-structure
Heading levels

1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels

Not measurable1

Page weight

At least 1.0 MB across 228 measurable resources, but 405 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear4

Mobile viewport · Language declared · Image alt text · Render-blocking resources

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
accent#ffffff
bg#ffffff
surface#ffffff
text#ffffff
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox36px
Jumps over the lazy dog30px
A subheading in their voice24px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
8pxAa
9pxAa
10pxAa
11pxAa
12pxAa
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
30pxAa
36pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
IBM Plex Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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