Body text size
type:Smallest body text is 10px (base ~18px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
6 tactics
$50, +3 more
saas · Aug 19, 2026
helpstack.eu
We found more conversion tactics here than on 44% of the 1,350 multi-step SaaS funnels we have measured.
5 conversion tactics detected
3 pages walked · measured by Roentgen 1.25.1
How this was measured
Measured by Roentgen 1.25.1 on 2026-08-19. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 54% of them.
Walk 27 links on the entry page, 17 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
5 conversion tactics detected, each backed by text on the page
- Answers buyer objections
What channels does HelpStack support? +
- Offers a free trial or free tier
Free plan
- Shows customer logos or a trusted-by claim
used by
+ 2 more with evidence
-
Not seen
6 of 11 applicable tactics we checked for and did not see
- Pricing tiers
- Named plan tiers with per-month / per-seat pricing.
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
+ 3 more
-
Flagged
4 of 16 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 79% of measurable text passes WCAG AA. 4+ runs fail.
- Body text size
- Smallest body text is 10px (base ~18px). below the ~16px readable floor.
- Landmark regions
- No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regio…
+ 1 more
-
Walked
3 pages walked, Homepage / Lander to Register
- Step 1
- Homepage / Lander
- Step 2
- Pricing
- Step 3
- Register
-
In their words
The headline:
We built this for our own shop first. Now it can run yours.
- Promise
Unified inbox for all your customer conversations, powered by AI. Connect Email, Facebook, Instagram, WhatsAp…
- Prices shown
- $50, · €0 · €29
What we recorded
The funnel, frame by frame
3 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
35 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
HelpStack — AI Shared Inbox for Email, Chat & Social Support
- Meta description
Unified inbox for all your customer conversations, powered by AI. Connect Email, Facebook, Instagram, WhatsApp, and website chat in one place.
- Headline
We built this for our own shop first. Now it can run yours.
- Section headings
Everything your support team needs to succeed.
Real business owners. Real stories.
One platform, every channel.
Enterprise-grade security, built in from day one.
Simple, transparent pricing. Start free. Upgrade as you grow.
Common questions, honest answers.
Ready to transform your customer support?
Not sure where to start? Let's talk.
+8 more, not shown- Buttons and links
Resources
EN
Sign in
Start free trial
Build my agent
Unify my inbox
Continue with Google
Unified Inbox
AI Replies
Auto-Translation
+2 more, not shown- Prices on the page
$50,
€0
€29
€79
Sections
5 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
5 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection1 of 2
Answers buyer objections
What channels does HelpStack support? +
proof1 of 4
Shows customer logos or a trusted-by claim
used by
offer1 of 2
Offers a free trial or free tier
Free plan
checkout2 of 2
Offers a demo or docs entry point
Request a demo
Lead-capture form
text, email, email
What we didn’t find
6 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see6 of 11 applicable
Pricing tiers
873 of the 1,673 SaaS funnels we checked
Press / "as seen in"
642 of the 2,417 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Usage / adoption proof
289 of the 2,043 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
16 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion4 of 15 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:79% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Build my agent” at 1:1 (16px, #ffffff on #ffffff). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Landmark regions
structure:No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Tap-target size (mobile)
mobile:100 of 116 interactive targets are under 44×44px on mobile.
smallest: “Language” at 40×32px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing6
Line length
15 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Form labels
2 form fields rely on placeholder text as the only label.
FixBack placeholders with a real <label>. placeholder text vanishes on input.
a11y:Heading levels
1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Label in name
2 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Keyboard reachability
12 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Not measurable1
Page weight
At least 0.8 MB across 118 measurable resources, but 66 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear5
Mobile viewport · Language declared · Image alt text · Render-blocking resources · Inline validation
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#ffffff
accent#ffffff
bg#ffffff
surface#effafa
text#ffffff
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox54px
Jumps over the lazy dog48px
A subheading in their voice36px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
30pxAa
36pxAa
48pxAa
54pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
Geist
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
