Smallest body text is 9px (base ~14px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
3 tactics
subscription
content · Aug 20, 2026
heycalc.org
30/100 Sparse
Scores above 53% of 525 entry-page captures we have measured. Among the 168 content funnels in that group, above 55%.
Walk 120 links seen, 118 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.
How this was measured
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 5 that apply to a content funnel.
Measured by Roentgen 1.25.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
What we recorded
The funnel, frame by frame
1 step walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinion
In their own words
19 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
HeyCal – Percentage, Loan, BMI & Everyday Calculators
- Meta description
Calculate percentages, loans, mortgages, BMI, grades, tax and more with free browser-based tools. Get clear results instantly—no signup or download.
- Headline
HeyCal – Percentage, Loan, BMI & Everyday Calculators
- Section headings
Start With a Popular Task
FRAX Score Calculator
Birth Chart Calculator
German Grade Calculator
Letter Grade Calculator
401k Payout Calculator
Grade Scale Calculator
401k Withdrawal Calculator
+7 more, not shown- Buttons and links
418 Shares Share Post Share Share Share Pin Share
Sections
4 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
1 tacticconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionFriction reduction1 of 1
Answers buyer objections
Frequently Asked Questions About Online Calculators Are these calculators really free to u
What we didn’t find
4 of 5 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see4 of 5 applicable
Press / "as seen in"
448 of 1769 measured funnels run this
Us-vs-them comparison
304 of 1777 measured funnels run this
Proof above the fold
292 of 1777 measured funnels run this
Scarcity / urgency copy
94 of 1769 measured funnels run this
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
11 run · 2 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinionReadability & contrast1 flagged
Text contrast (WCAG AA) needs workcontrast:text-contrast-wcag-aa
53% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Free online calculators for education, finance, health, and ” at 2.7:1 (14px, #999999 on #f8f9fa). needs 4.5:1
fix Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Mobile & tap targetsclear
Mobile viewport passesmobile:mobile-viewport
Responsive viewport meta is present.
Typography1 flagged
Body text size needs worktype:body-text-size
Line length notetype:line-length
13 paragraphs run past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
Accessibility hygieneclear
Language declared passesa11y:language-declared
html[lang] is set for screen readers.
Image alt text passesa11y:image-alt-text
All 1 content images carry alt text.
Weight & deliveryclear
Page weight not measurableweight:page-weight
At least 1.1 MB across 43 measurable resources, but 34 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
Render-blocking resources noteweight:render-blocking-resources
6 stylesheets/scripts in <head> block first paint.
fix Defer non-critical JS (defer/async) and inline only critical CSS.
Oversized images noteweight:oversized-images
4 images are shipped at more than 2x the width shown.
“logo.png?v=2” is 1699px wide, displayed at 207px
fix Serve responsive sizes (srcset/sizes) matching the rendered width.
Structure & reachabilityclear
Landmark regions notestructure:landmark-regions
No <header> landmark. screen-reader users cannot jump between regions.
fix Wrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Keyboard reachability notestructure:keyboard-reachability
7 elements look clickable but cannot be reached by keyboard.
“Share”, “Post”, “Share”
fix Use <button>/<a>, or add role + tabindex="0" and a key handler.
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#e6f0ff
accent#e6f0ff
bg#ffffff
surface#f8f9fa
text#8d99ae
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox28px
Jumps over the lazy dog24px
A subheading in their voice22px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
9pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
18pxAa
22pxAa
24pxAa
28pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled
We also looked for Elements and Playbook match, and found none on this funnel.
X-ray a funnel
