saas · Sep 21, 2026

hiremara.com

We found more conversion tactics here than on 44% of the 1,350 multi-step SaaS funnels we have measured.

5 conversion tactics detected

4 pages walked · measured by Roentgen 1.27.0

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-21. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,781 multi-step funnels, more conversion tactics than 54% of them.

Walk 41 links on the entry page, 31 walkable. 4 matched a funnel step; we captured 4 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    5 conversion tactics detected, each backed by text on the page

    Offers a free trial or free tier
    free plan
    Shows customer logos or a trusted-by claim
    logos: Mara on Nick Launches, Launched on DevGlobe, Verified on DANG!, Mara on ConfettiSaa
    Makes the pricing ladder explicit
    free, $99/mo, $299/mo

    + 2 more with evidence

    See all 5

  2. Not seen

    6 of 11 applicable tactics we checked for and did not see

    FAQ / objection handling
    An accordion / FAQ block answering objections.
    Us-vs-them comparison
    A comparison table framing the brand against alternatives.
    Lead-capture form
    An on-page form collecting contact details (email / name / phone) outside a che…

    + 3 more

    See what we looked for

  3. Flagged

    5 of 12 build checks flagged, each with a fix

    Text contrast (WCAG AA)
    72% of measurable text passes WCAG AA. 4+ runs fail.
    Body text size
    Smallest sampled text is 9px, below the 13px floor this check uses.
    Render-blocking resources
    9 stylesheets/scripts in <head> block first paint.

    + 2 more

    See the fixes

  4. Walked

    4 pages walked, Homepage / Lander to Compare

    Step 1
    Homepage / Lander
    Step 2
    Pricing
    Step 3
    Programs

    + 1 more step

    Walk it frame by frame

  5. In their words

    The headline: The welcome, nudge and win-back emails. Mara writes them all.

    Promise
    Mara writes and sends the lifecycle emails your product should be sending: welcomes for new sign-ups, nudges…
    Prices shown
    $1.99 · $79 · $19

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 4

What we recorded

Progress

3 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 3 scans Same 5 conversion tactics detected since 2026-08-09.
  1. 5 tactics 2026-08-09
  2. 5 tactics 2026-08-15
  3. 5 tactics 2026-09-21

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
5 tactics

$1.99 +5 more  ·  subscription

PressFree trialLogo wallPricing tiersDemo / docs
Pricing
02

Pricing

4 tactics

$99 +2 more

PressLogo wallPricing tiersDemo / docs
Programs
03

Programs

3 tactics
PressLogo wallDemo / docs
Compare
04

Compare

▼ thinnest
3 tactics

$120

PressLogo wallDemo / docs

In their own words

36 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Hire Mara, your AI email marketer
Meta description
Mara writes and sends the lifecycle emails your product should be sending: welcomes for new sign-ups, nudges for quiet trials, and win-backs for lost customers.
Headline
The welcome, nudge and win-back emails. Mara writes them all.
Section headings
The welcome, nudge andwin-back emails.Mara writes them all.She plugs into what you already run.What builders are sayingWhat she writes.Her rate.Things you’re probably wondering.See what she would send your users.Voice+5 more, not shown
Buttons and links
product/resources/company/See your first emailWhy let Mara write all these emails? +Will it sound like me, or like a robot? +What if she sends something wrong? +Is this actually live, or a waitlist? +Why do I pay per program, not per contact? +Do I have to leave my current email tool? ++2 more, not shown
Prices on the page
$1.99$79$19$29$99$299

Sections

2 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of hiremara.com
Nav0% down the page
Footer section of hiremara.com
Footer96% down the page

What we found

5 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

proof2 of 4

Shows customer logos or a trusted-by claim logos: Mara on Nick Launches, Launched on DevGlobe, Verified on DANG!, Mara on ConfettiSaa
Shows press logos or an as-seen-in claim press: Featured on Wired Business, Featured on Wired Business

offer2 of 2

Offers a free trial or free tier free plan
Makes the pricing ladder explicit free, $99/mo, $299/mo

checkout1 of 2

Offers a demo or docs entry point documentation

What we didn’t find

6 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see6 of 11 applicable

FAQ / objection handling 1,615 of the 2,420 funnels we checked
Us-vs-them comparison 441 of the 2,420 funnels we checked
Lead-capture form 437 of the 1,683 funnels we checked
Proof above the fold 381 of the 2,420 funnels we checked
Usage / adoption proof 289 of the 2,043 funnels we checked
Scarcity / urgency copy 125 of the 2,417 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

12 run · 5 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

5 of 11 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

72% of measurable text passes WCAG AA. 4+ runs fail.

worst: “$299” at 1:1 (40px, #ffffff on #ffffff). needs 3:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest sampled text is 9px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Render-blocking resources

weight:render-blocking-resources

9 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Oversized images

weight:oversized-images

80 images are shipped at more than 2x the width shown.

“tinylaunch-1st-gold.svg” is 619px wide, displayed at 138px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

289 of 307 interactive targets are under 44×44px on mobile.

smallest: “Mara home” at 32×32px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing3

Line length

5 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Heading levels

2 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels

Not measurable1

Page weight

At least 0.8 MB across 231 measurable resources, but 163 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear3

Mobile viewport · Language declared · Image alt text

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
accent#05060c
bg#ffffff
surface#ffffff
text#2c2c2c
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox32px
Jumps over the lazy dog29px
A subheading in their voice22px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
20pxAa
22pxAa
29pxAa
32pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Instrument Serif · Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 10 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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