saas · Aug 15, 2026

hiremara.com

50/100 Thin

Scores above 48% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 37%.

5/11 tactics
4 steps
11 checks
4 flagged

How this was measured

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.

Measured by Roentgen 1.25.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Walk 41 links seen, 31 walkable, 4 matched, and we walked 4 pages.

Scan

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 4

What we recorded

Progress

2 scans

this funnel’s coverage score across measured re-scans

measured

0pts since the first measured scan (2026-08-09) — 2 re-scans

50 Thin 2026-08-09
→
50 Thin 2026-08-15

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

▲ strongest

5 tactics

$1.99 +7 more · subscription

PressFree trialLogo wallPricing tiersDemo / docs

Pricing

4 tactics

$99 +2 more

PressLogo wallPricing tiersDemo / docs

Programs

3 tactics

PressLogo wallDemo / docs

Compare

▼ thinnest

3 tactics

$120

PressLogo wallDemo / docs

In their own words

38 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Hire Mara, your AI email marketer
Meta description: Mara writes and sends the lifecycle emails your product should be sending: welcomes for new sign-ups, nudges for quiet trials, and win-backs for lost customers.
Headline: The welcome, nudge and win-back emails. Mara writes them all.
Section headings: The welcome, nudge andwin-back emails.Mara writes them all.She plugs into what you already run.What builders are sayingWhat she writes.Her rate.Things you’re probably wondering.See what she would send your users.Voice+5 more, not shown
Buttons and links: product/resources/company/See your first emailWhy let Mara write all these emails? +Will it sound like me, or like a robot? +What if she sends something wrong? +Is this actually live, or a waitlist? +Why do I pay per program, not per contact? +Do I have to leave my current email tool? ++2 more, not shown
Prices on the page: $1.99$1.99,$79$19,$19$29$99$299

Sections

2 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of hiremara.com — **Nav**0% down the page

Footer section of hiremara.com — **Footer**96% down the page

What we found

5 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Offer clarity1 of 1

Makes the pricing ladder explicit free, $99/mo, $299/mo

Action path2 of 4

Offers a free trial or free tier free plan

Offers a demo or docs entry point documentation

Trust & proof1 of 2

Shows customer logos or a trusted-by claim logos: Mara on Nick Launches, Launched on DevGlobe, Verified on DANG!, Mara on ConfettiSaa

Friction reduction1 of 2

Offers a free trial or free tier free plan

What we didn’t find

6 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see6 of 11 applicable

FAQ / objection handling 1175 of 1777 measured funnels run this

Lead-capture form 310 of 1256 measured funnels run this

Us-vs-them comparison 304 of 1777 measured funnels run this

Proof above the fold 292 of 1777 measured funnels run this

Usage / adoption proof 224 of 1369 measured funnels run this

Scarcity / urgency copy 94 of 1769 measured funnels run this

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

11 run · 4 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

Readability & contrast1 flagged

Text contrast (WCAG AA) needs workcontrast:text-contrast-wcag-aa

70% of measurable text passes WCAG AA. 4+ runs fail.

worst: “$299” at 1:1 (40px, #ffffff on #ffffff). needs 3:1

fix Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Mobile & tap targetsclear

Mobile viewport passesmobile:mobile-viewport

Responsive viewport meta is present.

Typography1 flagged

Body text size needs worktype:body-text-size

Smallest body text is 9px (base ~16px). below the ~16px readable floor.

fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.

Line length notetype:line-length

5 paragraphs run past ~95 characters per line.

fix Cap measure at ~60-75ch for comfortable reading.

Accessibility hygieneclear

Weight & delivery2 flagged

Page weight not measurableweight:page-weight

At least 0.9 MB across 279 measurable resources, but 160 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

Render-blocking resources needs workweight:render-blocking-resources

8 stylesheets/scripts in <head> block first paint.

fix Defer non-critical JS (defer/async) and inline only critical CSS.

Oversized images needs workweight:oversized-images

80 images are shipped at more than 2x the width shown.

“tinylaunch-1st-gold.svg” is 619px wide, displayed at 138px

fix Serve responsive sizes (srcset/sizes) matching the rendered width.