saas · Sep 17, 2026

hrefstack.com

We found more conversion tactics here than on 24% of the 1,301 multi-step SaaS funnels we have measured.

4 conversion tactics detected

3 pages walked · measured by Roentgen 1.27.0

4 conversion tactics detected
3 pages captured
14 UX checks
3 flagged

Put this x-ray to work Brief your AI X-ray your funnel

How this was measured

Measured by Roentgen 1.27.0 on 2026-09-17. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,705 multi-step funnels, more conversion tactics than 35% of them.

Walk 20 links on the entry page, 16 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.

The short version, in 5 parts

Proven on the page
4 conversion tactics detected, each backed by text on the page

Offers a free trial or free tier
Free plan
Shows customer logos or a trusted-by claim
logos: WordPress, Shopify, Wix, Ghost, Squarespace
Makes the pricing ladder explicit
free, $45/mo, $69/mo

+ 1 more with evidence

See all 4
Not seen
7 of 11 applicable tactics we checked for and did not see

FAQ / objection handling
An accordion / FAQ block answering objections.
Demo / docs entry
A "book a demo" or documentation / API entry point.
Lead-capture form
An on-page form collecting contact details (email / name / phone) outside a che…

+ 4 more

See what we looked for
Flagged
4 of 15 build checks flagged, each with a fix

Body text size
Smallest sampled text is 11px, below the 13px floor this check uses.
Named controls
14 buttons/links have no accessible name (icon-only, no aria-label).
Oversized images
49 images are shipped at more than 2x the width shown.

+ 1 more

See the fixes
Walked
3 pages walked, Homepage / Lander to Compare

Step 1
Homepage / Lander
Step 2
Pricing
Step 3
Compare

Walk it frame by frame
In their words
The headline: The AI agent that grows your search traffic

Promise
Transform your SEO content strategy with AI. Generate high-quality, SEO-optimized articles at scale with inte…

Read every quote

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 3

What we recorded

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

▲ strongest

5 tactics

Trust badgesPressFree trialNo cardLogo wall

Pricing

5 tactics

$45 +2 more · Save 17% · 1 proof point

PressFree trialNo cardLogo wallPricing tiers

Compare

▼ thinnest

3 tactics

PressFree trialLogo wall

In their own words

14 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: AI-Powered SEO Content Generation | hrefStack
Meta description: Transform your SEO content strategy with AI. Generate high-quality, SEO-optimized articles at scale with intelligent keyword analysis and automated workflows.
Headline: The AI agent that grows your search traffic
Section headings: Ask a question. Get findings, then a fix you can approve.One agent. The whole content pipeline.A real growth hire, not another AI writerPublication-ready, not a first draft.Find the keywords your competitors rank for.Every article scored before you publish.Knows your nicheWrites and publishes for real+2 more, not shown
Buttons and links: Get started free

Sections

5 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of hrefstack.com — **Nav**0% down the page

Hero section of hrefstack.com — **Hero**0% down the page

Features section of hrefstack.com — **Features**29% down the page

Logos section of hrefstack.com — **Logos**46% down the page

Footer section of hrefstack.com — **Footer**94% down the page

What we found

4 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

proof2 of 4

Shows customer logos or a trusted-by claim logos: WordPress, Shopify, Wix, Ghost, Squarespace

Shows press logos or an as-seen-in claim featured on

offer2 of 2

Offers a free trial or free tier Free plan

Makes the pricing ladder explicit free, $45/mo, $69/mo

What we didn’t find

7 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see7 of 11 applicable

FAQ / objection handling 1,541 of the 2,334 funnels we checked

Demo / docs entry 559 of the 1,631 funnels we checked

Lead-capture form 415 of the 1,631 funnels we checked

Us-vs-them comparison 413 of the 2,334 funnels we checked

Proof above the fold 343 of the 2,334 funnels we checked

Usage / adoption proof 272 of the 1,947 funnels we checked

Scarcity / urgency copy 118 of the 2,330 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

15 run · 4 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

4 of 14 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest sampled text is 11px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Oversized images

weight:oversized-images

49 images are shipped at more than 2x the width shown.

“image?url=%2Ftech_logos%2Fshopify.avif&w” is 512px wide, displayed at 32px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

159 of 175 interactive targets are under 44×44px on mobile.

smallest: “Home” at 38×20px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing5

Line length

17 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Landmark regions

No <main> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

structure:landmark-regions

Not measurable1

Page weight

At least 1.2 MB across 222 measurable resources, but 86 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear5

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Render-blocking resources

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

accent#17120e

bg#f7f7f4

surface#ffffff

text#68615a

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox56px

Jumps over the lazy dog52px

A subheading in their voice44px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

11pxAa

12pxAa

13pxAa

14pxAa

15pxAa

16pxAa

18pxAa

20pxAa

24pxAa

44pxAa

52pxAa

56pxAa

WEIGHTS

Aa400

Aa500

Aa600

Aa700

FAMILIES

DM Sans

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measured

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

Machine version → JSON bundle Markdown brief Design tokens llms.txt