saas · Oct 3, 2026

htmlslides.ai

We found more conversion tactics here than on 23% of the 1,350 multi-step SaaS funnels we have measured.

4 conversion tactics detected

2 pages walked · measured by Roentgen 1.28.1

4 conversion tactics detected
2 pages captured
13 UX checks
3 flagged

Put this x-ray to work Brief your AI X-ray your funnel

How this was measured

Measured by Roentgen 1.28.1 on 2026-10-03. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,781 multi-step funnels, more conversion tactics than 34% of them.

Walk 24 links on the entry page, 21 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.

The short version, in 5 parts

Proven on the page
4 conversion tactics detected, each backed by text on the page

Answers buyer objections
What is htmlslides — a free HTML presentation maker? +
Offers a free trial or free tier
start free
Shows customer logos or a trusted-by claim
logo wall (5 distinct marks)

+ 1 more with evidence

See all 4
Not seen
7 of 11 applicable tactics we checked for and did not see

Press / "as seen in"
Media logos or an "as seen in / featured in" claim borrowing publication credib…
Demo / docs entry
A "book a demo" or documentation / API entry point.
Us-vs-them comparison
A comparison table framing the brand against alternatives.

+ 4 more

See what we looked for
Flagged
4 of 14 build checks flagged, each with a fix

Text contrast (WCAG AA)
81% of measurable text passes WCAG AA. 4+ runs fail. 53% of text was unmeasurable (over i…
Body text size
Smallest sampled text is 10px, below the 13px floor this check uses.
Named controls
8 buttons/links have no accessible name (icon-only, no aria-label).

+ 1 more

See the fixes
Walked
2 pages walked, Homepage / Lander to Pricing

Step 1
Homepage / Lander
Step 2
Pricing

Walk it frame by frame
In their words
The headline: Free AI HTML Presentation Maker

Promise
htmlslides is a free HTML presentation maker: create an HTML presentation with an AI agent or slide templates…

Read every quote

Scan

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 2

What we recorded

Progress

2 scans

this funnel’s coverage score across measured re-scans

measured

Unchanged across 2 scans Same 4 conversion tactics detected since 2026-08-09.

4 tactics 2026-08-09
→
4 tactics 2026-10-03

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

▲ strongest

3 tactics

FAQLogo wallPricing tiers

Pricing

▼ thinnest

2 tactics

$1 +2 more

Free trialPricing tiers

In their own words

23 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Free AI HTML Presentation Maker, Player & Sharer | htmlslides
Meta description: htmlslides is a free HTML presentation maker: create an HTML presentation with an AI agent or slide templates, then play, share, embed, and export.
Headline: Free AI HTML Presentation Maker
Section headings: See it in actionSlide TemplatesFAQCreate an HTML presentation for freePlay and share HTML presentation decksHtmlslides SignaturePocket ArcadeIvory Research+1 more, not shown
Buttons and links: LanguageSign in▶ PlayReset HomeSlide navigator TPlay slideshow PPresenter Display SEnter full screen FVideo exportShare presentation+1 more, not shown

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of htmlslides.ai — **Nav**0% down the page

Hero section of htmlslides.ai — **Hero**1% down the page

FAQ section of htmlslides.ai — **FAQ**75% down the page

Footer section of htmlslides.ai — **Footer**94% down the page

What we found

4 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

objection1 of 2

Answers buyer objections What is htmlslides — a free HTML presentation maker? +

proof1 of 4

Shows customer logos or a trusted-by claim logo wall (5 distinct marks)

offer2 of 2

Offers a free trial or free tier start free

Makes the pricing ladder explicit free, $9.90/mo

What we didn’t find

7 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see7 of 11 applicable

Press / "as seen in" 642 of the 2,417 funnels we checked

Demo / docs entry 575 of the 1,683 funnels we checked

Us-vs-them comparison 441 of the 2,420 funnels we checked

Lead-capture form 437 of the 1,683 funnels we checked

Proof above the fold 381 of the 2,420 funnels we checked

Usage / adoption proof 289 of the 2,043 funnels we checked

Scarcity / urgency copy 125 of the 2,417 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

14 run · 4 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

4 of 13 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

81% of measurable text passes WCAG AA. 4+ runs fail. 53% of text was unmeasurable (over images/gradients). not counted either way.

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest sampled text is 10px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Tap-target size (mobile)

mobile:tap-target-size-mobile

35 of 46 interactive targets are under 44×44px on mobile.

smallest: “Toggle menu” at 40×40px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing7

Line length

3 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Render-blocking resources

7 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

weight:render-blocking-resources

Landmark regions

No <footer> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

structure:landmark-regions

Keyboard reachability

7 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Not measurable1

Page weight

At least 0.5 MB across 70 measurable resources, but 25 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear2

Mobile viewport · Language declared

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

accent#18181b

bg#ffffff

surface#ffffff

text#a1a1aa

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox72px

Jumps over the lazy dog36px

A subheading in their voice24px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

7pxAa

8pxAa

10pxAa

11pxAa

12pxAa

14pxAa

16pxAa

18pxAa

20pxAa

24pxAa

36pxAa

72pxAa

WEIGHTS

Aa400

Aa500

Aa600

Aa700

Aa800

FAMILIES

Inter

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 10 layers

layers we ran on this funnel that came back empty

measured

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

Machine version → JSON bundle Markdown brief Design tokens llms.txt