Smallest body text is 10px (base ~12px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Home
5 tactics
ecommerce · Aug 24, 2026
imaginemyhouse.com
5/100 Sparse
Scores above 3% of 1,252 multi-step funnels we have measured. Among the 151 ecommerce funnels in that group, above 7%.
How this was measured
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel.
Measured by Roentgen 1.26.0, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Walk 55 links seen, 51 walkable, 1 matched, and we walked 2 pages.
What we recorded
The funnel, frame by frame
2 steps walkedIn their own words
18 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
AI Home Design Tools & 3D Render Suite | ImagineMyHouse
- Meta description
Turn room photos, facades, 2D plans, and 3D models into photorealistic renders in seconds. Explore 12+ AI tools for interior design and virtual staging.
- Headline
AI Home Design Tools
- Section headings
Design Spaces
Plans & Renders
Stage & Clean
Edit & Explore
What You Can Do with ImagineMyHouse
Frequently Asked Questions
Interior Design
Exterior Design
+6 more, not shown- Buttons and links
Sign in
Sections
2 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
2 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionFriction reduction1 of 3
Answers buyer objections
Are these AI home design tools beginner-friendly? +
What we didn’t find
13 of 15 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see13 of 15 applicable
Us-vs-them comparison
304 of 1777 measured funnels run this
Proof above the fold
292 of 1777 measured funnels run this
Anchor / strikethrough pricing
94 of 177 measured funnels run this
Scarcity / urgency copy
94 of 1769 measured funnels run this
On-page review wall
89 of 177 measured funnels run this
Free shipping
71 of 177 measured funnels run this
Express wallets
31 of 177 measured funnels run this
Money-back guarantee
31 of 177 measured funnels run this
Proof at every step
27 of 177 measured funnels run this
Countdown / urgency timer
15 of 177 measured funnels run this
Per-unit price anchor
9 of 177 measured funnels run this
Stacked free gifts
Subscription / auto-ship
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
13 run · 3 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinionReadability & contrast1 flagged
Text contrast (WCAG AA) needs workcontrast:text-contrast-wcag-aa
89% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Design Spaces” at 2.56:1 (10px, #a0a39c on #ffffff). needs 4.5:1
fix Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Mobile & tap targetsclear
Mobile viewport passesmobile:mobile-viewport
Responsive viewport meta is present.
Typography1 flagged
Body text size needs worktype:body-text-size
Line length notetype:line-length
11 paragraphs run past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
Accessibility hygieneclear
Language declared passesa11y:language-declared
html[lang] is set for screen readers.
Image alt text passesa11y:image-alt-text
All 13 content images carry alt text.
Heading levels notea11y:heading-levels
1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
fix Step heading levels one at a time; use CSS for size, not a deeper level.
Skip link notea11y:skip-link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
fix Add a first-in-DOM <a href="#main"> that is visible on focus.
Label in name notea11y:label-in-name
13 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
fix Make the accessible name start with the visible label text.
Weight & delivery1 flagged
Page weight not measurableweight:page-weight
At least 0.6 MB across 91 measurable resources, but 124 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
Render-blocking resources passesweight:render-blocking-resources
1 stylesheet/script in <head> block first paint.
fix Defer non-critical JS (defer/async) and inline only critical CSS.
Oversized images needs workweight:oversized-images
13 images are shipped at more than 2x the width shown.
“result-photorealistic-v1.webp?v=1” is 1536px wide, displayed at 263px
fix Serve responsive sizes (srcset/sizes) matching the rendered width.
Structure & reachabilityclear
Keyboard reachability notestructure:keyboard-reachability
24 elements look clickable but cannot be reached by keyboard.
“Are these AI home design tools beg”, “+”, “Which tool should I start with?”
fix Use <button>/<a>, or add role + tabindex="0" and a key handler.
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#faf9f5
accent#faf9f5
bg#f1f2f0
surface#ffffff
text#666b64
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox28px
Jumps over the lazy dog24px
A subheading in their voice20px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
18pxAa
20pxAa
24pxAa
28pxAa
WEIGHTS
Aa300
Aa400
Aa600
Aa700
FAMILIES
Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled
We also looked for Elements and Playbook match, and found none on this funnel.
X-ray a funnel
