ecommerce · Oct 4, 2026

invideoai.pro

1 conversion tactic detected

2 pages walked · measured by Roentgen 1.28.1

1 conversion tactic detected
2 pages captured
14 UX checks
4 flagged

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How this was measured

Measured by Roentgen 1.28.1 on 2026-10-04. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Walk 11 links on the entry page, 7 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.

The short version, in 5 parts

Proven on the page
1 conversion tactic detected, each backed by text on the page

Answers buyer objections
01 What is InVideo AI?

See all 1
Not seen
14 of 15 applicable tactics we checked for and did not see

Press / "as seen in"
Media logos or an "as seen in / featured in" claim borrowing publication credib…
Us-vs-them comparison
A comparison table framing the brand against alternatives.
Proof above the fold
Social proof rendered within the first viewport on at least one step.

+ 11 more

See what we looked for
Flagged
5 of 15 build checks flagged, each with a fix

Body text size
Smallest sampled text is 10px, below the 13px floor this check uses.
Form labels
1 of 2 form fields have no label (+1 rely on placeholder only).
Named controls
6 buttons/links have no accessible name (icon-only, no aria-label).

+ 2 more

See the fixes
Walked
2 pages walked, Homepage / Lander to Pricing

Step 1
Homepage / Lander
Step 2
Pricing

Walk it frame by frame
In their words
The headline: InVideo AI: Free AI Video & Image Generator

Promise
Create AI images and videos from text or photos with InVideo AI. Turn text into video, animate a still image,…
Prices shown
$19.9 · $99.9 · $39.9

Read every quote

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 2

What we recorded

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

5 tactics

$19.9 +2 more · subscription

FAQTrust badgesFree trialNo cardLogo wall

Pricing

5 tactics

$19.9 +2 more · subscription

FAQTrust badgesFree trialNo cardLogo wall

In their own words

32 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: InVideo AI: Free AI Video & Image Generator
Meta description: Create AI images and videos from text or photos with InVideo AI. Turn text into video, animate a still image, and polish your visuals online with free credits.
Headline: InVideo AI: Free AI Video & Image Generator
Section headings: Create AI Images and Videos Online with InVideo AIHow to Use InVideo AI in Three StepsExplore InVideo AI Text-to-Video, Image-to-Video, and Image ToolsChoose the Right InVideo AI PlanCreative Workflows Powered by InVideo AIInVideo AI Frequently Asked QuestionsCar Vacuum Cleaning UGCCleaning Water Gun UGC+6 more, not shown
Buttons and links: My CreationsSign InText to VideoImage to VideoAI Image EditorText to ImageSeedance 2.5 AUDIOChoose audio16:99:16+2 more, not shown
Prices on the page: $19.9$99.9$39.9

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of invideoai.pro — **Nav**0% down the page

Hero section of invideoai.pro — **Hero**1% down the page

FAQ section of invideoai.pro — **FAQ**81% down the page

Footer section of invideoai.pro — **Footer**76% down the page

What we found

1 tactic

conversion tactics we could prove are present, with the on-page text that evidences each

measured

objection1 of 2

Answers buyer objections 01 What is InVideo AI?

What we didn’t find

14 of 15 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see14 of 15 applicable

Press / "as seen in" 637 of the 2,399 funnels we checked

Us-vs-them comparison 437 of the 2,402 funnels we checked

Proof above the fold 376 of the 2,402 funnels we checked

Scarcity / urgency copy 124 of the 2,399 funnels we checked

Anchor / strikethrough pricing 116 of the 237 ecommerce funnels we checked

On-page review wall 95 of the 237 ecommerce funnels we checked

Free shipping 81 of the 237 ecommerce funnels we checked

Express wallets 41 of the 237 ecommerce funnels we checked

Money-back guarantee 33 of the 237 ecommerce funnels we checked

Proof at every step 26 of the 237 ecommerce funnels we checked

Countdown / urgency timer 18 of the 237 ecommerce funnels we checked

Per-unit price anchor 11 of the 237 ecommerce funnels we checked

Stacked free gifts

Subscription / auto-ship

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

15 run · 5 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

5 of 14 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest sampled text is 10px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Oversized images

weight:oversized-images

6 images are shipped at more than 2x the width shown.

“luxury-perfume.webp” is 1536px wide, displayed at 479px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

176 of 219 interactive targets are under 44×44px on mobile.

smallest: “(unnamed)” at 16×16px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing5

Line length

5 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Render-blocking resources

4 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

weight:render-blocking-resources

Keyboard reachability

24 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Not measurable1

Page weight

At least 1.3 MB across 111 measurable resources, but 45 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear4

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

primary#7c4dff

accent#7c4dff

bg#202020

surface#202020

text#ffffff

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox48px

Jumps over the lazy dog43px

A subheading in their voice38px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

10pxAa

11pxAa

12pxAa

14pxAa

15pxAa

16pxAa

18pxAa

20pxAa

27pxAa

38pxAa

43pxAa

48pxAa

WEIGHTS

Aa400

Aa500

Aa600

Aa700

Aa800

Aa900

FAMILIES

Inter

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measured

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

Machine version → JSON bundle Markdown brief Design tokens llms.txt

The short version, in 5 parts

1 conversion tactic detected, each backed by text on the page

14 of 15 applicable tactics we checked for and did not see

5 of 15 build checks flagged, each with a fix

2 pages walked, Homepage / Lander to Pricing

The headline: InVideo AI: Free AI Video & Image Generator

What we recorded

The funnel, frame by frame

Homepage / Lander

Pricing

Homepage / Lander

Pricing

In their own words

Sections

What we found

objection1 of 2

What we didn’t find

What we didn’t see14 of 15 applicable

How well it’s built

Body text size

Form labels

Named controls

Oversized images

Tap-target size (mobile)

Worth knowing5

Not measurable1

Clear4

Brand kit

Measured, found none