Body text size
type:Smallest body text is 12px (base ~20px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
4 tactics
saas · Aug 9, 2026
joingroop.com
We found more conversion tactics here than on 44% of the 1,350 multi-step SaaS funnels we have measured.
5 conversion tactics detected
3 pages walked · measured by Roentgen 1.20.1
How this was measured
Measured by Roentgen 1.20.1 on 2026-08-09. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 54% of them.
Walk 24 links on the entry page, 16 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
5 conversion tactics detected, each backed by text on the page
- Answers buyer objections
What is Groop? +
- Offers a free trial or free tier
Free forever
- Shows customer logos or a trusted-by claim
logos: Groop Details Interface, Groop Calendar Interface, Flightwatch, Huzzler, OpenHunts
+ 2 more with evidence
-
Not seen
6 of 11 applicable tactics we checked for and did not see
- Pricing tiers
- Named plan tiers with per-month / per-seat pricing.
- Demo / docs entry
- A "book a demo" or documentation / API entry point.
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
+ 3 more
-
Flagged
4 of 14 build checks flagged, each with a fix
- Body text size
- Smallest body text is 12px (base ~20px). below the ~16px readable floor.
- Oversized images
- 24 images are shipped at more than 2x the width shown.
- Landmark regions
- No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regio…
+ 1 more
-
Walked
3 pages walked, Homepage / Lander to Register
- Step 1
- Homepage / Lander
- Step 2
- Use Cases
- Step 3
- Register
-
In their words
The headline:
Group scheduling for teams and friends
- Promise
From business meetings to vacation planning: Groop is the free group scheduling tool. No ads, no account need…
What we recorded
The funnel, frame by frame
3 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
22 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Free Group Scheduling Tool | No Account Needed - Groop
- Meta description
From business meetings to vacation planning: Groop is the free group scheduling tool. No ads, no account needed. Try it free.
- Headline
Group scheduling for teams and friends
- Section headings
How Groop Works
Group planning is still harder than it should be 😤
Group scheduling made simple, worldwide
Streamline your professional scheduling
Plan your social life in seconds
Frequently asked questions
Ready to reclaim your time?
FEATURED ON
+8 more, not shown- Buttons and links
Groop
Help improve Groop
Sign up
Sections
4 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
5 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection1 of 2
Answers buyer objections
What is Groop? +
proof2 of 4
Shows customer logos or a trusted-by claim
logos: Groop Details Interface, Groop Calendar Interface, Flightwatch, Huzzler, OpenHunts
Shows press logos or an as-seen-in claim
featured on
offer1 of 2
Offers a free trial or free tier
Free forever
checkout1 of 2
Lead-capture form
name, email, password, password_confirmation
What we didn’t find
6 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see6 of 11 applicable
Pricing tiers
873 of the 1,673 SaaS funnels we checked
Demo / docs entry
575 of the 1,683 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Usage / adoption proof
289 of the 2,043 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
14 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion4 of 13 measured checks need work1 could not be measured — not counted either way
Oversized images
weight:24 images are shipped at more than 2x the width shown.
“groop-details-desktop.avif” is 2400px wide, displayed at 718px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Landmark regions
structure:No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Tap-target size (mobile)
mobile:67 of 78 interactive targets are under 44×44px on mobile.
smallest: “Log in” at 39×18px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing3
Line length
14 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Keyboard reachability
12 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Not measurable1
Page weight
At least 0.5 MB across 40 measurable resources, but 58 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear6
Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Render-blocking resources · Inline validation
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#1d5314
accent#1d5314
bg#ffffff
surface#fdfdfd
text#1a1d20
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox72px
Jumps over the lazy dog48px
A subheading in their voice36px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
30pxAa
36pxAa
48pxAa
72pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Lora · Instrument Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
