Body text size
type:Smallest sampled text is 12px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
3 tactics
saas · Sep 12, 2026
justsimple.tools
We found more conversion tactics here than on 23% of the 1,350 multi-step SaaS funnels we have measured.
4 conversion tactics detected
4 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-12. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 34% of them.
Walk 66 links on the entry page, 60 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
4 conversion tactics detected, each backed by text on the page
- Puts proof in the first viewport
Standard review queue — typically 2–3 weeks
- Offers a free trial or free tier
free plan
- Shows customer logos or a trusted-by claim
logos: Tools Network, Dot to Dot Online, GetFIT App, Video to Text, Bg Remover
+ 1 more with evidence
-
Not seen
7 of 11 applicable tactics we checked for and did not see
- FAQ / objection handling
- An accordion / FAQ block answering objections.
- Pricing tiers
- Named plan tiers with per-month / per-seat pricing.
- Demo / docs entry
- A "book a demo" or documentation / API entry point.
+ 4 more
-
Flagged
5 of 12 build checks flagged, each with a fix
- Body text size
- Smallest sampled text is 12px, below the 13px floor this check uses.
- Named controls
- 8 buttons/links have no accessible name (icon-only, no aria-label).
- Oversized images
- 68 images are shipped at more than 2x the width shown.
+ 2 more
-
Walked
4 pages walked, Homepage / Lander to Sign Up
- Step 1
- Homepage / Lander
- Step 2
- Collections
- Step 3
- Pricing
+ 1 more step
-
In their words
The headline:
JustSimple Tools —— Discover the Best Tools
- Promise
Discover curated tools to boost productivity and accelerate your success. AI tools, design resources, develop…
What we recorded
Progress
3 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
1 more tactic detected
3 → 4 across 3 scans since 2026-08-09. The ruleset changed in this window, so part of this may be our detection improving rather than the page changing.
- 3 tactics 2026-08-09
- 3 tactics 2026-08-12
- 4 tactics 2026-09-12
The funnel, frame by frame
4 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
27 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
JustTools - Discover Amazing Tools for Your Business
- Meta description
Discover curated tools to boost productivity and accelerate your success. AI tools, design resources, developer tools, and more.
- Headline
JustSimple Tools —— Discover the Best Tools
- Section headings
Search
Curated collection of the most powerful tools for developers, designers, and creators. Find exactly what you need to boost your productivity.
Recently Added
Curated Collections
Tools Network
Dot to Dot Online
GetFIT App
Video to Text
+4 more, not shown- Buttons and links
Search... ⌘ K
Toggle theme
All Tools 370
AI Tools 139
Design 27
Developer Tools 24
Analytics 4
Productivity 54
SEO 37
Email Marketing 19
+2 more, not shown
Sections
3 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
4 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionproof3 of 4
Puts proof in the first viewport
Standard review queue — typically 2–3 weeks
Shows customer logos or a trusted-by claim
logos: Tools Network, Dot to Dot Online, GetFIT App, Video to Text, Bg Remover
Shows press logos or an as-seen-in claim
featured on
offer1 of 2
Offers a free trial or free tier
free plan
What we didn’t find
7 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see7 of 11 applicable
FAQ / objection handling
1,615 of the 2,420 funnels we checked
Pricing tiers
873 of the 1,673 SaaS funnels we checked
Demo / docs entry
575 of the 1,683 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Lead-capture form
437 of the 1,683 funnels we checked
Usage / adoption proof
289 of the 2,043 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
12 run · 5 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion5 of 10 measured checks need work2 could not be measured — not counted either way
Named controls
a11y:8 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Oversized images
weight:68 images are shipped at more than 2x the width shown.
“7f6c4680-3db7-41fc-bd9a-f147708b3ec1.png” is 3375px wide, displayed at 32px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Landmark regions
structure:No <header> or <main> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Tap-target size (mobile)
mobile:232 of 257 interactive targets are under 44×44px on mobile.
smallest: “Search” at 32×32px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing1
Line length
2 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Not measurable2
Page weight
At least 2.7 MB across 178 measurable resources, but 188 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear4
Mobile viewport · Language declared · Image alt text · Render-blocking resources
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox48px
Jumps over the lazy dog30px
A subheading in their voice24px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
12pxAa
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
30pxAa
48pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa900
FAMILIES
Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
