saas · Sep 15, 2026

kardow.com

We found more conversion tactics here than on 67% of the 1,350 multi-step SaaS funnels we have measured.

6 conversion tactics detected

4 pages walked · measured by Roentgen 1.27.0

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-15. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,781 multi-step funnels, more conversion tactics than 72% of them.

Walk 79 links on the entry page, 64 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    6 conversion tactics detected, each backed by text on the page

    Answers buyer objections
    What is Kardow?
    Offers a free trial or free tier
    Start free
    Shows customer logos or a trusted-by claim
    logos: Hiretly job board, Essential Jobs job board, Snowy Jobs job board, Looky Jobs job b

    + 3 more with evidence

    See all 6

  2. Not seen

    5 of 11 applicable tactics we checked for and did not see

    Press / "as seen in"
    Media logos or an "as seen in / featured in" claim borrowing publication credib…
    Us-vs-them comparison
    A comparison table framing the brand against alternatives.
    Proof above the fold
    Social proof rendered within the first viewport on at least one step.

    + 2 more

    See what we looked for

  3. Flagged

    6 of 17 build checks flagged, each with a fix

    Text contrast (WCAG AA)
    92% of measurable text passes WCAG AA. 4+ runs fail. 27% of text was unmeasurable (over i…
    Body text size
    Smallest sampled text is 10px, below the 13px floor this check uses.
    Named controls
    10 buttons/links have no accessible name (icon-only, no aria-label).

    + 3 more

    See the fixes

  4. Walked

    4 pages walked, Homepage / Lander to Solutions

    Step 1
    Homepage / Lander
    Step 2
    Pricing
    Step 3
    Use Cases

    + 1 more step

    Walk it frame by frame

  5. In their words

    The headline: The AI job board builder.

    Promise
    Describe the job board you want and Kardow writes it into real, working code. Payments, applications, job imp…
    Prices shown
    $79 · $41 · $72

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 4

What we recorded

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
7 tactics

$79 +24 more  ·  subscription

SubscriptionFAQTrust badgesFree trialLogo wallPricing tiersDemo / docs
Pricing
02

Pricing

6 tactics

$59 +13 more  ·  subscription

SubscriptionFAQTrust badgesFree trialPricing tiersDemo / docs
Use Cases
03

Use Cases

▼ thinnest
2 tactics
Free trialDemo / docs
Solutions
04

Solutions

4 tactics

$50,000  ·  subscription

FAQTrust badgesFree trialDemo / docs

In their own words

57 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
The AI Job Board Builder | Kardow
Meta description
Describe the job board you want and Kardow writes it into real, working code. Payments, applications, job imports and SEO included. From $79/mo.
Headline
The AI job board builder.
Section headings
Find your next role at Kardow.comThe Ultimate Job Board Builder's GuideAsk for a change. It happens.Latest jobsEverything a job board needs.Modern templates, ready to make your ownA board built around you, at software prices.Build your board this afternoon.+9 more, not shown
Buttons and links
FeaturesResetUse our brand green and round the job cardsChange the pattern behind the heroAdd a featured employers sectionAdd a salary filter to the job listCategoriesLocationsJob typesSalary+2 more, not shown
Prices on the page
$79$41$72$108$140$88$95$96+17 more, not shown

Sections

5 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of kardow.com
Nav0% down the page
Hero section of kardow.com
Hero0% down the page
Features section of kardow.com
Features6% down the page
FAQ section of kardow.com
FAQ83% down the page
Footer section of kardow.com
Footer93% down the page

What we found

6 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection1 of 2

Answers buyer objections What is Kardow?

proof1 of 4

Shows customer logos or a trusted-by claim logos: Hiretly job board, Essential Jobs job board, Snowy Jobs job board, Looky Jobs job b

offer2 of 2

Offers a free trial or free tier Start free
Makes the pricing ladder explicit free, $79/mo, $400/mo, $379/mo

checkout2 of 2

Offers a demo or docs entry point Book a demo
Lead-capture form Search roles, companies, or skills..., email

What we didn’t find

5 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see5 of 11 applicable

Press / "as seen in" 642 of the 2,417 funnels we checked
Us-vs-them comparison 441 of the 2,420 funnels we checked
Proof above the fold 381 of the 2,420 funnels we checked
Usage / adoption proof 289 of the 2,043 funnels we checked
Scarcity / urgency copy 125 of the 2,417 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

17 run · 6 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

6 of 16 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

92% of measurable text passes WCAG AA. 4+ runs fail. 27% of text was unmeasurable (over images/gradients). not counted either way.

worst: “The numbers are provided to give you an idea of the return o” at 2.43:1 (12px, #9ca3af on #f9fafb). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest sampled text is 10px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Named controls

a11y:named-controls

10 buttons/links have no accessible name (icon-only, no aria-label).

FixAdd aria-label to icon-only buttons and links.

Render-blocking resources

weight:render-blocking-resources

10 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Oversized images

weight:oversized-images

23 images are shipped at more than 2x the width shown.

“920shots_so_avuuvo.jpg” is 1920px wide, displayed at 448px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

205 of 276 interactive targets are under 44×44px on mobile.

smallest: “Why is nothing capped?” at 16×16px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing7

Line length

34 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Heading structure

The landing page has 2 <h1> elements (expected 1).

FixUse exactly one <h1> as the page’s title.

a11y:heading-structure
Label in name

8 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.

FixMake the accessible name start with the visible label text.

a11y:label-in-name
Keyboard reachability

14 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability
Autocomplete hints

No autocomplete attributes across 4 fields. browsers cannot autofill.

FixAdd autocomplete="email"/"tel"/"name" to identity fields.

forms:autocomplete-hints

Not measurable1

Page weight

At least 2.9 MB across 95 measurable resources, but 93 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear3

Mobile viewport · Language declared · Image alt text

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
accent#ffffff
bg#ffffff
surface#fafafa
text#4b5563
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox60px
Jumps over the lazy dog36px
A subheading in their voice20px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
20pxAa
36pxAa
60pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Outfit Variable · Inter Variable
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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