saas · Aug 15, 2026

kardow.com

75/100 Strong

Scores above 87% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 84%.

How this was measured

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.

Measured by Roentgen 1.25.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Walk 71 links seen, 57 walkable, 2 matched, and we walked 2 pages.

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 3

What we recorded

Progress

3 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
+10pts since the first measured scan (2026-08-09) — 3 re-scans
  1. 65 Partial 2026-08-09
  2. 75 Strong 2026-08-12
  3. 75 Strong 2026-08-15

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
7 tactics

$29 +9 more  ·  SAVE 20%  ·  subscription  ·  1 proof point

ReviewsFAQTrust badgesFree trialLogo wallPricing tiersDemo / docs
Pricing
02

Pricing

▼ thinnest
6 tactics

$29 +17 more  ·  SAVE 20%  ·  subscription  ·  1 proof point

FAQTrust badgesFree trialLogo wallPricing tiersDemo / docs

In their own words

41 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Create Stunning Job Boards - Job Board Software by Kardow
Meta description
Create a job board in minutes with Kardow. No coding needed.
Headline
Launch Your Job Board Today
Section headings
The Ultimate Job Board Builder's GuideBuild a Job Board. Start Earning.PricingReady to launch your job board?Modern templates, ready to make your ownWe ship fastSee How We CompareCommon Questions About Kardow+8 more, not shown
Buttons and links
FeaturesMonthlyAnnual SAVE 20%+USDEURGBPPreview the Studio templatePreview the Beach templatePreview the Indigo templatePreview the Monoz template+2 more, not shown
Prices on the page
$29$348$120$67$804$264$134$1608+2 more, not shown

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of kardow.com
Nav0% down the page
Hero section of kardow.com
Hero0% down the page
FAQ section of kardow.com
FAQ83% down the page
Footer section of kardow.com
Footer95% down the page

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
Rating element
Rating“★★★★★”

What we found

7 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Offer clarity1 of 1

Makes the pricing ladder explicit free, $39/mo, $29/mo, $89/mo

Action path4 of 4

Puts proof in the first viewport ★★★★★ 5.0 rating 👥 150+ job boards launched 📊 270K+ jobs
Offers a free trial or free tier Start free
Lead-capture form select, select, email
Offers a demo or docs entry point Book a demo

Trust & proof1 of 2

Shows customer logos or a trusted-by claim logo wall (4 distinct marks)

Friction reduction2 of 2

Answers buyer objections Common Questions About Kardow
Offers a free trial or free tier Start free

What we didn’t find

4 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see4 of 11 applicable

Press / "as seen in" 448 of 1769 measured funnels run this
Us-vs-them comparison 304 of 1777 measured funnels run this
Usage / adoption proof 224 of 1369 measured funnels run this
Scarcity / urgency copy 94 of 1769 measured funnels run this

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

14 run · 5 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

Readability & contrast1 flagged

Text contrast (WCAG AA) needs workcontrast:text-contrast-wcag-aa

88% of measurable text passes WCAG AA. 4+ runs fail. 24% of text was unmeasurable (over images/gradients). not counted either way.

worst: “The numbers are provided to give you an idea of the return o” at 2.43:1 (12px, #9ca3af on #f9fafb). needs 4.5:1

fix Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Mobile & tap targetsclear

Mobile viewport passesmobile:mobile-viewport

Responsive viewport meta is present.

Typography1 flagged

Body text size needs worktype:body-text-size

Smallest body text is 10px (base ~16px). below the ~16px readable floor.

fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.

Line length notetype:line-length

3 paragraphs run past ~95 characters per line.

fix Cap measure at ~60-75ch for comfortable reading.

Accessibility hygiene1 flagged

Language declared passesa11y:language-declared

html[lang] is set for screen readers.

Image alt text passesa11y:image-alt-text

All 87 content images carry alt text.

Named controls needs worka11y:named-controls

4 buttons/links have no accessible name (icon-only, no aria-label).

fix Add aria-label to icon-only buttons and links.

Heading levels notea11y:heading-levels

1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

fix Step heading levels one at a time; use CSS for size, not a deeper level.

Weight & delivery2 flagged

Page weight not measurableweight:page-weight

At least 3.0 MB across 64 measurable resources, but 69 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

Render-blocking resources needs workweight:render-blocking-resources

9 stylesheets/scripts in <head> block first paint.

fix Defer non-critical JS (defer/async) and inline only critical CSS.

Oversized images needs workweight:oversized-images

57 images are shipped at more than 2x the width shown.

“255_1x_shots_so_hdciov.jpg” is 1920px wide, displayed at 292px

fix Serve responsive sizes (srcset/sizes) matching the rendered width.

Structure & reachabilityclear

Keyboard reachability notestructure:keyboard-reachability

1 element looks clickable but cannot be reached by keyboard.

“Job board owner”

fix Use <button>/<a>, or add role + tabindex="0" and a key handler.

Form usabilityclear

Autocomplete hints noteforms:autocomplete-hints

No autocomplete attributes across 2 fields. browsers cannot autofill.

fix Add autocomplete="email"/"tel"/"name" to identity fields.

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#111827
accent#111827
bg#ffffff
surface#fafafa
text#374151
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox48px
Jumps over the lazy dog36px
A subheading in their voice30px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
10pxAa
12pxAa
14pxAa
15pxAa
16pxAa
18pxAa
20pxAa
22pxAa
24pxAa
30pxAa
36pxAa
48pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Outfit Variable · Inter Variable
rendered in their own type system · webfont not loaded. system fallback if uninstalled

We also looked for Playbook match, and found none on this funnel.

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